Adobe Target & Journey Optimizer Developer

Us Bank; Chicago (IL); Hybrid; USD 105,000 - 124,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement

Paid vacation

Paid holidays

Parental leave

Job summary

U.S. Bank is seeking a data analytics specialist to drive personalization and digital marketing initiatives across multiple sources. You will acquire, analyze, and interpret complex data to identify trends and support data-driven decisions in an Agile setting.

The role emphasizes Adobe Target, Journey Optimizer, and analytics for onsite personalization and cross-channel campaigns. The ideal candidate has 5+ years in digital analytics, strong HTML/JS skills, and experience with Adobe platforms.

Qualifications

• Bachelor's degree in a related field or equivalent work experience.
• Five to seven years of statistical and/or data analytics experience.
• Experience with Adobe Target and Adobe Journey Optimizer or similar tools.
• Strong understanding of digital marketing, data reporting, and web analytics.
• Experience in Agile marketing teams and with RESTful APIs.

Responsibilities

• Analyze data and generate actionable insights for personalization and marketing optimization.
• Collaborate with marketing, analytics, risk, and technology teams in an Agile environment.
• Design solutions with Adobe Target and Journey Optimizer for multi-channel journeys.
• Lead tagging, web analytics, A/B testing, and attribution programs.
• Create technical writing, reports, and PowerPoint presentations for stakeholders.

Skills

Adobe Target

Adobe Journey Optimizer

Digital marketing

Web analytics

HTML/CSS/DOM

JavaScript/jQuery

RESTful APIs

Agile marketing

PowerPoint presentations

Data-driven decision making

Education

Bachelor's degree or equivalent experience

Tools

Adobe Analytics

Adobe Experience Platform

Adobe Target

Adobe Journey Optimizer

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Responsible for working on large-scale data, analytics, personalization, and digital marketing initiatives that gather and integrate data from multiple sources to generate actionable insights and recommendations across the company. Acquires, analyzes, and interprets complex data to identify trends, answer business questions, and support data-driven decision making. Utilizes statistical techniques, analytics tools, and digital marketing platforms, including Adobe Experience Cloud solutions such as Adobe Analytics, Adobe Experience Platform, Adobe Target, and Adobe Journey Optimizer, to support onsite personalization and multi-channel customer journey execution. Presents analysis and campaign performance results in a clear and concise manner, enabling stakeholders to quickly understand findings and take action. Collaborates with marketing, analytics, risk, and technology partners in an Agile environment to deliver a holistic view of customer behavior and campaign effectiveness. Measures and monitors the impact of recommendations and marketing activations, identifies opportunities for optimization, and communicates results. Plays a key role in developing and expanding digital campaign and journey orchestration capabilities while ensuring all data acquisition, sharing, and activation activities comply with company standards and governance requirements.

Additionalresponsibilities include:

• Gains an in-depth knowledge of a various line of business website/mobile app architecture, digital business model, and digital marketing strategy;
• Gathers, documents, and helps to form/guide client business requirements, key performance indicators, and other functional and/or technical requirements;
• Designs Adobe Target and Adobe Journey Optimizer technical solutions to support personalization, multi-touch marketing, and multi-channel journey orchestration defined by the customer journey;
• Leads technology-related activities for tagging, web analytics, A/B testing, cross-channel personalization, journey orchestration, and attribution programs;
• Uses real-time web analytics formonitoringresults and optimizing/influencing testing outcomes;
• Generates customized code, journey logic, and configuration updates as needed, andassists with implementation and deployment;
• Validates and debugs implementation and follows through on issues until resolved;
• Advises key stakeholders and drives success based on lines of business’s most important business drivers;
• Interactsfrequently, confidently, and proactively with teammates via phone, email, and/or in-person— including interaction with marketers, analysts, web developers, and C-level executives;
• Manages expectations appropriately and keeps projects on schedule and within scope;
• Works to educate internal customers on the best practices in relation to their specific goals and key business requirements; and
• Creates technical writing/reports and PowerPoint presentations.

Preferred Skills/Experience:

• 5+years of related experience working with digital targeting, personalization, marketing automation, and journey orchestration technologies, specifically Adobe Target and Adobe Journey Optimizer, or similar background
• Experience executing in both Adobe Target’s Visual Experience Composer, as well as the more traditional Form based implementation
• Knowledge inS server-side, Mobile App and SPA based Target implementation is a plus
• Hands-on experience with Adobe Journey Optimizer, Adobe Experience Platform, audiences, decisioning, and multi-channel journey orchestration is a plus
• Solid understanding of digital marketing and data reporting
• Experience with tag management systems and data layers
• Experience working with Adobe Analytics or similar tools
• Strong understanding of HTML, CSS, DOM, CORS, and other web standards and protocols
• GoodJavaScript/jQueryskills
• Good understanding on RESTful APIs
• Web development experience (angular.js, react.js, node.js) is a plus.
• Passion for the digital domain and use of technology to solve business problems
• Ability to learnnew technologies at high level to identifyuse opportunities
• Solid understanding of general business models, concepts, and strategies
• Be self-motivated, responsive, professional, and dedicated to customer success
• Possesses an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills - both verbal and written
• Demonstrated ability to learn quickly, be a team player, and manage change effectively
• Website optimization consulting experience
• Experience working on Agile marketing teams
• Experience in the financial services industryis a plus

Basic Qualifications:

• Bachelor's degree in a related field, or equivalent work experience
• Five to seven years of statistical and/or data analytics experience

Location Expectations:

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.