Admissions Strategy & Growth Director

Ashland University; Ashland (OH); On-site; USD 80,000 - 110,000; Full time

Job summary

Ashland University seeks a Director of Admissions to lead strategy and day-to-day execution of undergraduate, international, online and graduate admissions. You will translate enrollment priorities into a clear annual plan, build a reliable prospect pipeline, and guide the admissions team across campus visits and signature events.

Reporting to the VP of Enrollment Management, you will supervise staff, manage territories, forecast enrollment, and apply data-driven insights to improve recruitment

Qualifications

• Experience using data to set priorities, monitor performance, communicate findings, and improve recruitment or service outcomes.
• Experience leading projects, coordinating complex events, or supervising and coaching employees or student staff.
• Strong written, verbal, interpersonal, presentation, and relationship-building skills; ability to communicate effectively with students, families, school counselors, colleagues, and community partners.
• Ability to organize multiple priorities, exercise sound judgment, work independently, and collaborate across a campus community.
• Valid driver’s license and ability to travel during peak recruitment periods.
• Availability for occasional evening and weekend work, especially during recruitment events and peak-cycle needs.
• Applicant must be currently authorized to work in the United States. Ashland University will not sponsor or take over sponsorship for an employment visa.

Responsibilities

• Develop an annual recruitment strategy aligned with enrollment, net tuition revenue, academic, geographic, and student-success priorities.
• Translate strategy into actionable territory plans, audience segments, outreach channels, event calendars, staff assignments, and funnel goals.
• Use funnel history and market intelligence to identify opportunities and risks, adjust recruitment efforts during the cycle, and apply lessons to future plans.

Skills

Data-driven decision making

Project leadership

Communication skills

Relationship-building

Travel availability

Evening/weekend availability

US work authorization

Education

Bachelor’s degree

Master’s degree

Job description

Ashland University seeks a Director of Admissions to lead strategy and day-to-day execution of undergraduate, international, online and graduate admissions. You will translate enrollment priorities into a clear annual plan, build a reliable prospect pipeline, and guide the admissions team across campus visits and signature events.

Reporting to the VP of Enrollment Management, you will supervise staff, manage territories, forecast enrollment, and apply data-driven insights to improve recruitment