Admissions Director

Val Verde Nursing and Rehabiliation Center; Del Rio (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Regency Integrated Health Services is seeking an Admissions Director to lead admission operations, manage the admissions team, and drive census growth by cultivating referrals from hospitals and physicians. The role emphasizes coordinating with the clinical team, overseeing marketing events, and maintaining strong community relationships.

The ideal candidate will have a strong background in sales, customer service, and cross-functional teamwork, with a focus on ensuring smooth patient

Qualifications

• High School diploma and a Bachelor’s degree are preferred.
• Excellent customer service and interpersonal abilities.
• Ability to work with an interdisciplinary team.

Responsibilities

• Manage admission systems and oversee Admissions Coordinator.
• Develop revenue through inquiry and census growth.
• Build relationships with hospitals, physicians, social services and discharge planners.
• Promote facility services to referral sources and educate about admissions.
• Direct sales and business development planning and monitor marketing events.

Skills

Sales & business development

Customer service

Interdisciplinary teamwork

Relationship building

Public speaking

Education

Bachelor's degree in Marketing or Business

High School diploma

Job description

Primary ResponsibilitiesAs the Admissions Director, this position will manage the admission systems through oversight of the Admissions Coordinator, management of the facility or multi facility sales and business development teams as well as building a strong working relationship with the hospital liaison. The Admissions Director is responsible for promoting the services of the facility to generate inquiries, gathering and communicating information necessary for the interdisciplinary team to determine appropriate admissions.Essential FunctionsThe Admissions Director is responsible to build and grow revenue through inquiry and census growthResponsibilities include ensuring a smooth patient transition to the facility, overseeing the timely and accurate completion of admission agreements and welcome packets, accurate communication to the clinical team and other department headsDevelop and maintain relationships with existing customers within the general community and develop new referring relationships within the medical professional community to include but not limited to area physicians, social service departments, hospital discharge planners, governmental agencies, and other professionals or groups that may influence inquiriesCommunicate with same for the purpose of educating and building awareness of the facility's scope of servicesResponsible for directing facility sales and business development efforts, including chairing the Internal Business Development Committee meetingsManage and train the internal backup sales/admission team on inquiries, tours and closing skills and customer-oriented completion of the Admissions Agreement and Welcome packetIt requires the management and oversight of the marketing budget, sales and business development planning meetings and all marketing eventsPromote facility services, including nursing and therapy servicesConduct facility tours when in the facility or by appointmentDevelop and document the results from monthly community education/awareness programsParticipate in morning department head meeting by providing the team information regarding admission/readmission information and upcoming promotional activities, community education/awareness programsDevelop 30/60/90 days sales call calendar (in person) to include but not limited to hospitals, telephone call to a former referral source who stopped referring, physicians, home health, hospice, assisted livings, retirement communities, adult day care, independent living, housing authorities, etc.Follow company sales cycle processCold call/ Make appointments to potential referral sources – close the call/follow up planMust be out of the facility 75% conducting sales calls, attending business development events and screening referrals for potential admissionProduct, Service and Benefit Knowledge: must understand and be able to explain products, services and benefits offered by facility to referral sources, potential residents family members and other inquirersSkills for Assessing Residents for Admission: be able to review a potential resident’s chart and explain to a licensed nurse some of the reasons the facility would or would not be able to admit the potential residentRead and familiarize self with Nursing Home regulationsRead and understand the past facility surveys and 5-star rating system and be able to explain to the Administrator how you would explain the survey process and results along with the 5-star rating system to both a potential resident family and also to the referral sourceTo able to understand and explain financial eligibility to a referral source, potential referral or a family memberDevelop and update a weekly a 30/60/90-day Sales and Business Development Plan: to be able to show Administrator, RDA, RVP and Corporate Sales team a written marketing plan that outlines at least the following areas:A list of current referring hospitals and potential hospitals to target in sales planA listing of current competition and our comparison (strength/weaknesses) to themPlans for at least quarterly community special events for the next 3 quartersA plan for increasing or maintaining overall census, M2 census and referral relationshipsTentative plans for a specialty program within the facilityTo be able to screen a potential referral utilizing the clinical and financial gridsUses Referral Screening form to screen residents; ensure PASSR is completed upon admissionThe sales staff should be responsive to calls from hospitals regarding potential admissions and respond to these calls within 30 minutesReferral Special Events at Referral Location or at FacilityAt least quarterly, a referral special event should be provided to a referral group that would include a meal/refreshment and a brief tour presentation. These special events should include the Administrator and DONDevelopment of policies and procedures pertaining to inquiries, tours, admissionsCompletes Customer Service QA form and provides to appropriate facility, regional and corporate teams when complaint from assigned account including but not limited to case managers, social workers, physicians, patients and family members of patientsBe an active member in community clubs or association specific to facility resident population. Such groups include but are not limited to Alzheimer’s, Arthritis, Cancer, Heart Association, Blind, Deaf, Community Information networks, Chamber of Commerce, Continuity of Care, Senior Citizens CentersThe sales team should plan on at least one community invited special event each quarter. This can be a scheduled resident activity that is open to the community and not just for resident families.Stay current and familiarize self with current healthcare and community trends including but not limited to Alternative Payment Models and changes in accounts, competitors or healthcare communityReviews list of unoccupied beds and make preadmission reservations according to the type of case and accommodations required daily and unnecessaryEnsures that a model room is maintained in the facility and that the facility is tour ready, notifying appropriate departments when areas are deficientResponsible in the absence of an Admissions Coordinator for the completion of Admissions Surveys and scorecard.Assisting with maintaining and implementation of the facility customer service program and objectives to include but not limited to customer service orientation for new and current employeesAttend daily huddle calls with regional teamInput demographic, financial and waitlist information into Electronic Medical Director for all referralsMaintain and update Admissions Team Meeting form daily in the absence of an Admissions CoordinatorParticipates in off hour, holiday and weekend on call duty as assignedOther duties as assigned.Educational/Training RequirementsHigh School diploma, Bachelor's Degree in Marketing, Business, or other related field is desired.Must possess excellent customer service and interpersonal skills.The ideal candidate will have problem solving and decision making abilities.Will possess the ability to work well with an interdisciplinary team.Licensing RequirementsN/AExperience RequirementsExperience working in a skilled nursing facility is desired.Physical DemandsThe physical demands described here are representative but not necessary all inclusive, of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to effectively communicate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Action Rarely Occasionally FrequentlyLifting - 1-25 lbs XLifting - 25-50 lbs XLifting - 50+ lbs XCarrying - 1-25 lbs XCarrying - 25-50 lbs XCarrying - 50+ lbs XPushing/Pulling - 1-25 lbs XPushing/Pulling - 25-50 lbs XPushing/Pulling - 50+ lbs XSliding/Transferring - 1-25 lbs XSliding/Transferring - 25-50 lbs XSliding/Transferring - 50+ lbs XStanding XSitting XWalking XSpeaking XDriving XBalancing/Climbing XStooping/Kneeling XCrouching/Crawling X XReaching XHearing/Listening XSeeing XTurning/Twisting/Leaning XRegency Integrated Health Services is an Equal Opportunity Employer. Regency does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability status, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on legitimate, non-discriminatory criteria.