Admissions CRM & Communications Specialist

Louisiana State University; Baton Rouge (LA); On-site; USD 52,000 - 68,000; Full time

Job summary

Louisiana State University in Baton Rouge is seeking an early-career Communications Coordinator for Admissions and Recruitment to help execute timely, accurate, and student-centered communications for prospective students and families. You will work in LSU's Admissions CRM, building email and SMS campaigns, testing content, and supporting web and print materials.

Collaborating across Admissions, Financial Aid, Events, and other units, you will maintain calendars, templates, and documentation,

Qualifications

• Bachelor’s degree in communications, marketing, public relations, higher education, student affairs, information systems, or a related field.
• Experience with CRM platforms in admissions/enrollment.
• Familiarity with HTML and CSS or editing email templates, web content, or other digital communications.
• Experience with email marketing, SMS, and marketing automation platforms.

Responsibilities

• Build, test, schedule, and deploy targeted email and SMS communications for prospective students, applicants, admitted students, deposited students, parents and families, school counselors, and other recruitment audiences.
• Build and maintain email campaigns with segmentation, personalization, and conditional content.
• Conduct pre-deployment QA including recipient criteria, links, merge fields, and accessibility.
• Monitor scheduled communications and resolve issues or escalate as needed.
• Assist with forms, landing pages, and CRM assets for recruitment and yield initiatives.
• Maintain documentation of campaigns, audience criteria, logic, and SOPs.
• Develop CRM proficiency through training and cross-training with users.
• Collaborate with LSU Marketing & Communications Office and adhere to standards.

Skills

CRM experience

Email marketing

SMS campaigns

Content editing

Project coordination

Web content editing

Data analysis

Education

Bachelor’s degree

Tools

Slate CRM

HTML/CSS

Job description

Louisiana State University in Baton Rouge is seeking an early-career Communications Coordinator for Admissions and Recruitment to help execute timely, accurate, and student-centered communications for prospective students and families. You will work in LSU's Admissions CRM, building email and SMS campaigns, testing content, and supporting web and print materials.

Collaborating across Admissions, Financial Aid, Events, and other units, you will maintain calendars, templates, and documentation,