Admissions Counselor

University of New England; Maine; On-site; USD 47,000 - 53,000; Full time

Benefits offered by this job

Health and dental plan

Retirement plan match

Paid leave and holidays

Tuition benefits for employees and/or/

Job summary

The Undergraduate Admissions Counselor at the University of New England is a frontline enrollment professional who builds relationships with prospective students and families and guides them from inquiry through enrollment. The role manages an assigned recruitment territory and aims to meet fall and spring enrollment targets.

With support from UNE’s enrollment and marketing teams, the counselor conducts targeted outreach, maintains a high-volume pipeline, uses Slate CRM data to track engagement,

Qualifications

• Bachelor’s degree from an accredited institution.
• Ability to travel extensively, including evenings and weekends, with valid driver’s license.
• Strong interpersonal, written, and verbal communication skills.
• Ability to manage high-volume outreach and pipelines.

Responsibilities

• Manage an assigned recruitment territory and meet fall and spring enrollment targets.
• Identify and prioritize prospective students; implement targeted outreach via phone, email, text, and in-person engagement.
• Represent UNE through high school visits, college fairs, and campus events to generate inquiries.
• Maintain CRM records of recruitment activities and report on pipeline status with leadership.
• Engage prospective students and families through appointments, campus visits, and information sessions.

Skills

Organizational skills

Relationship building

Communication skills

Recruitment pipeline management

Travel willingness

Education

Bachelor’s degree

Tools

Slate CRM

Job description

The Undergraduate Admissions Counselor serves as a frontline enrollment professional at the University of New England ( UNE ), building relationships with prospective students and their families and guiding them from initial inquiry through enrollment. This goal-oriented role is responsible for managing an assigned recruitment territory and achieving enrollment targets for both fall and spring intake periods.

Success in this position requires strong organizational and relationship-building skills, the ability to manage a high-volume recruitment pipeline, and the ability to communicate UNE’s value to a diverse range of prospective students. The counselor guides students through the enrollment decision-making process, addressing cost considerations, competing institutions, and family dynamics. With support from UNE’s enrollment and marketing strategies and coaching from the Senior Assistant Director of Recruitment, the counselor will implement targeted outreach, manage prospective student engagement, and employ effective strategies to convert inquiries into enrolled students.

This position requires extensive travel, a results-oriented mindset, and a commitment to helping students identify the educational opportunities that best align with their goals.

About The University of New England

UNE is Maine’s largest private university, with two beautiful coastal campuses in Maine, a one-of-a-kind study-abroad campus in Tangier, Morocco, and an array of flexible online offerings. In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to positively impact a world full of challenges. We are the state’s top provider of health professionals and home to Maine’s only medical and dental colleges, a variety of other interprofessionally aligned health care programs, and nationally recognized programs in the marine sciences, the natural and social sciences, business, the humanities, and the arts.

Benefits Overview

• Multiple health and dental plan options, plus vision coverage.
• Up to 8% retirement plan match.
• Generous leave time, including vacation, sick, and personal time, and 12+ holidays per year.
• Educational benefits:
  • UNE tuition waiver for employees, spouses, and domestic partners.
  • UNE tuition waiver for dependents of employees with 1 year of full-time service.
  • 50% tuition reduction if less than 1 year of full-time service.
• Manage an assigned recruitment territory and prospective student pipeline, with accountability for meeting fall and spring enrollment targets.
• Identify and prioritize prospective students, implement targeted outreach through phone, email, text, and in-person engagement, and guide students through each stage of the enrollment funnel.
• Use Slate CRM data to track engagement, prioritize follow-up, forecast enrollment, identify at-risk prospects, and monitor performance with the Senior Assistant Director of Recruitment, adjusting strategies as needed.
• Represent UNE through high school visits, college fairs, community events, and other outreach activities to generate inquiries and build awareness.
• Develop relationships with high school counselors, community organizations, and other referral sources while identifying opportunities to grow the prospective student pipeline.
• Engage prospective students and families through individual appointments, campus visits, virtual meetings, and group information sessions to support enrollment decisions.
• Communicate UNE’s academic programs, student experience, and value proposition in ways that align with prospective students’ goals.
• Address cost and financial aid concerns, competing institutions, and family hesitation with empathy, confidence, and accurate information.
• Prepare and deliver admissions presentations to prospective students, families, and school counselors.
• Review applications within the assigned territory in accordance with University policies and holistic review practices, ensuring timely decisions that support enrollment.
• Participate in on- and off-campus recruitment events, including Open Houses, campus visit programs, and Accepted Student events, to support enrollment and yield.

Administration & Reporting

• Maintain accurate CRM records of recruitment activities and prospective student interactions.
• Report on territory performance, pipeline status, and progress toward enrollment goals in collaboration with the Senior Assistant Director of Recruitment.
• Coordinate travel and administrative responsibilities efficiently to maximize high-impact recruitment activities.

Institutional Knowledge & Culture

• Maintain current knowledge of UNE’s academic programs, campus life, policies, and procedures to accurately represent the University.
• Foster an inclusive, welcoming environment in all recruitment activities and interactions.
• Perform other related duties as assigned.

Required Qualifications

• Bachelor’s degree from an accredited institution.
• Goal-oriented, with the ability to meet targets, manage competing priorities, and thrive in a fast-paced environment.
• Strong interpersonal, written, and verbal communication skills, including the ability to build rapport, present to groups, and navigate complex conversations with prospective students and families.
• Ability to manage high-volume outreach and pipelines, including daily proactive phone and email communication.
• Ability to travel extensively, including evenings and weekends, and a valid driver’s license.

Preferred Qualifications

• One or more years of experience in college admissions, enrollment management, sales, account management, or a related field.
• Experience using a CRM platform for pipeline management; familiarity with Slate preferred.
• Ability to address objections and guide decision-making through a consultative, relationship-driven approach.
• Familiarity with UNE’s undergraduate programs and their educational goals and objectives.
• Experience with public speaking, event coordination, or student advising.

Physical Requirements

• Ability to travel by car and air, transport recruitment materials weighing up to 30 pounds, and work extended hours during peak recruitment seasons, typically fall and spring.

EEO Statement Summary

Consistent with federal and state law and University policy, the University of New England is committed to the fundamental concept of equal opportunity for all of the members of the University community. The University prohibits, and will not tolerate, discrimination in employment, the provision of academic services or in any other area of University life based on race, color, sex, physical or mental disability, religion, age, ancestry, national origin, sexual orientation, gender identity and/or expression, ethnicity, genetic information, HIV status, or status as a veteran. Prohibited bias factors should not motivate decisions regarding students, employees, applicants for admission, applicants for employment, contractors, volunteers or participants in and/or users of institutional programs, services, and activities.

Additional Note

This position is not eligible for H-1B visa sponsorship or STEM OPT extension.

Anticipated Pay Range

Anticipated Pay Range $46,500 - $53,000