Admissions Coordinator

Care Initiatives; Coralville (IA); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Referral bonuses

Tuition reimbursement

Digital wallet access

Job summary

Care Initiatives in Coralville, IA is seeking an Admissions Coordinator to drive census growth and optimize payer mix by building relationships with referral sources and managing the admissions pipeline end-to-end. This role blends outside sales, account management, and admissions operations to ensure timely, clinically appropriate placements and high satisfaction for residents and families.

This position collaborates with nursing, business office, and intake teams to streamline processes,

Qualifications

• Two+ years in post-acute admissions, healthcare sales, case management, or discharge planning.
• Proficiency with CRM or referral management systems.
• Bachelor’s or associate degree preferred.
• Healthcare experience helpful but not required.

Responsibilities

• Develop and execute weekly market coverage to hospitals, SNFs, assisted living, home health, hospice and physician practices.
• Maintain account plans; identify decision makers and barriers; set SMART goals per source.
• Present clinical capabilities, bed availability, and admit criteria; conduct in-service education.
• Manage CRM/referral log; log activities, track stages and report metrics weekly.
• Coordinate with central intake to verify insurance and accelerate authorizations.
• Analyze trends and adjust outreach to hit targets monthly and quarterly.

Skills

CRM

Relationship building

Healthcare sales

Account management

Education

Associate or Bachelor's degree in healthcare, business, marketing or related field

Tools

Microsoft 365

Excel

Job description

Admissions Coordinator

Available Shifts- Full-Time Days

Make a Difference Every Day – Join Care Initiatives as a vital part of our admissions team!

The Admissions Coordinator drives census growth and payer mix optimization by building strong relationships with referral sources, managing the admissions pipeline end-to-end, and delivering an exceptional intake experience for residents and families. This role blends outside sales, account management, and admissions operations to ensure timely, clinically appropriate placements and high satisfaction.

What You’ll Do & Key Responsibilities:

• Develop and execute weekly market coverage to hospitals, other SNF’s as appropriate, assisted living, home health, hospice, physician practices, and care managers.
• Maintain account plans for priority sources; identify decision makers, typical clinical needs, and barriers; set SMART goals per account.
• Present clinical capabilities, bed availability, and admit criteria; conduct in-service education and case reviews with discharge planners.
• Manage the CRM (or referral log): log activities, track stages, update probabilities, and report pipeline metrics weekly.
• Partner with central intake to verify insurance/benefits and accelerate authorizations for Medicare Advantage and commercial plans.
• Analyze trends (conversion rate, time-to-admit, payer mix) and adjust outreach/messaging to hit monthly and quarterly targets.
• Triage new referrals; ensure complete clinical files; coordinate assessments with nursing/therapy; confirm room readiness.
• Obtain orders and required signatures; collaborate with central intake to expedite transportation
• Guide residents/families through benefits, paperwork, expectations, and financial discussions in coordination with the business office.
• Facilitate interdisciplinary handoff so nursing, therapy, dietary, social services, and housekeeping are aligned before arrival.
• Work closely with DON, MDS, DOR, BOM, RDBD, Director of Market Strategy and SSC to balance clinical appropriateness with payer objectives.
• Maintain compliance with federal and state regulations regarding admissions, privacy (HIPAA), and anti-steering/anti-kickback standards.
• Participate in performance huddles; contribute to QAPI with data on admission barriers, readmissions, and customer feedback.

Qualifications:

• Associate or bachelor’s degree in healthcare, business, marketing, social work, or related field preferred, or equivalent experience.
• Two (2) + years in post-acute admissions, healthcare sales, case management, or discharge planning; long-term care experience preferred.
• Healthcare experience is helpful but not required.
• Proficiency with CRM or referral management systems and Microsoft 365 (Outlook, Excel, Teams).

Why Join Care Initiatives?

• Competitive Compensation: Earn a highly competitive wage.

• Comprehensive Benefits: Eligible employees enjoy robust benefit options including medical, dental, vision, 403(b) retirement savings plan, PTO, and more.

• Referral Bonus Program: Earn cash rewards for referring your friends.

• Tuition Reimbursement:Develop your skills with company paid training and education to take your career to the next level.

• Digital Wallet Access: Get paid as you earn—no more waiting for payday!

At Care Initiatives, we’re committed to helping you grow your career while improving the lives of those we serve.