Administrative Paid Social Media Manager for Musical Picnic at Hanging Rock Musical LLC Brookly[...]

Playbill, Inc.; New York (NY); Remote; USD 50,000 - 80,000; Part time

Job summary

Join Playbill, Inc. as a Social Media Manager for 'Picnic at Hanging Rock'. Help elevate our online presence and engage with diverse audiences through a compelling social media strategy that resonates with the themes of this haunting musical. We are looking for passionate storytellers ready to contribute to a unique cultural project.

Qualifications

• Proven experience managing social media for theatrical productions.
• Strong understanding of social media analytics.
• Excellent storytelling skills.

Responsibilities

• Develop and implement social media strategy across platforms.
• Create engaging content that captures production themes.
• Monitor and analyze social media performance metrics.

Skills

Social Media Management

Content Creation

Community Engagement

Analytics

Creative Thinking

Tools

Canva

Adobe Suite

Social Media Platforms

Job description

Picnic at Hanging Rock Musical LLC
Brooklyn, NY
US

DESCRIPTION

Remote / [Theater/Production NYC]
Employment Type: Contract (minimum 15 hours per week)

About the Production:

Join us in bringing the captivating and mysterious world of "Picnic at Hanging Rock" to life! Based on Joan Lindsay's iconic novel, this haunting musical adaptation by Hilary Bell and Greta Gertler Gold explores themes of love, loss, and secrets hidden in the Australian landscape. After several readings, workshops, and concert performances at Lincoln Center and Joe's Pub, we are now seeking a dynamic Social Media Manager to elevate our online presence and engage audiences across platforms as we draw closer to our world premiere production.

Position Overview:

As the Social Media Manager, you will be responsible for developing and executing a compelling social media strategy that amplifies awareness, builds anticipation, and fosters a vibrant community around "Picnic at Hanging Rock". Your creativity and strategic thinking will help us connect with diverse audiences and generate excitement leading up to the show's premiere.

Key Responsibilities:

• Develop and implement a comprehensive social media marketing plan across platforms including Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Create engaging, original content (images, videos, copy) that captures the mood and themes of "Picnic at Hanging Rock".
• Manage content calendars, schedule posts, and monitor engagement metrics.
• Collaborate with the creative team to ensure branding consistency and timely promotion of events, performances, and related activities.
• Foster online community engagement by responding to comments, messages, and inquiries.
• Track, analyze, and report on social media performance, adjusting strategies to improve reach and engagement.
• Stay current with social media trends, platform updates, and best practices to keep our campaigns fresh and effective.

Qualifications:

• Proven experience managing social media accounts for theatrical productions, arts organizations, or similar entertainment entities.
• Strong understanding of social media algorithms, analytics, and advertising options.
• Excellent written and visual storytelling skills.
• Creative mindset with the ability to craft compelling content that resonates with diverse audiences.
• Ability to work independently, meet deadlines, and adapt to a fast-paced environment.
• Passion for the arts, theater, music, and storytelling.

Preferred Skills:

• Experience with graphic design tools (e.g., Canva, Adobe Suite).
• Video editing skills.
• Familiarity with ticketing platforms and promotional campaigns.

Why Join Us?

Be part of a unique, female-forward cultural project that combines literature, music, and theater, currently being developed on three continents. Help us share the mystery and allure of "Picnic at Hanging Rock" with audiences near and far.

Application:

Please submit your resume, a cover letter detailing your relevant experience, and examples of past social media campaigns.

We look forward to hearing from passionate storytellers eager to bring this haunting musical to life online!