Ad Ops Associate: Precision Campaigns & Growth

Patch Media; United States; Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Job summary

Patch Media is seeking an Ad Ops Associate to support campaign execution, QA, and reporting across a range of local and digital campaigns. You will work with Sales, Account Management, and Revenue Operations to ensure campaigns launch on time and meet contract specs.

The role emphasizes accuracy, data-driven decision making, and collaboration across multiple teams to optimize campaign performance. A strong foundation in ad ops tools will be beneficial.

Qualifications

• 1-2 years experience in a trafficker, Ad Ops, or digital media role.
• Great attention to detail and data mining abilities.
• Working knowledge of Google Ad Manager or Ad Server.
• Familiarity with ad serving concepts (network, inventory, taxonomy, etc.).
• Knowledge of media math (CPM, eCPM, CTR, RPM).
• Experience with Google Sheets, Excel or Numbers and basic functions.

Responsibilities

• Coordinate with Account Management, Sales, and internal/external contacts throughout a campaign lifecycle.
• Reserve inventory and flag potential delivery issues (double-bookings, at risk delivery).
• Launch and update campaigns per contracted flight dates (ad hoc and scheduled).
• Run and manage daily to monthly reporting.
• Perform quality control checks on client assets for media specs compliance.
• Provide screenshots and sales collateral when requested.
• Collaborate with Account Management to optimize campaigns.

Skills

Ad trafficking

Campaign reporting

Data analysis

Google Sheets

HTML/JavaScript basics

Tools

Google Ad Manager

DCM

Flashtalking

Moat

Job description

About Patch

Patch is the leading hyperlocal news platform, serving communities across the United States with trusted journalism and essential local information. We are building the most effective way for local businesses and organizations to connect with their communities—through our network of newsletters, websites, and platform products. We also serve local small business customers with a portfolio of self-serve marketing tools to help them grow their businesses.

Patch is looking for a highly-motivated, analytical, and agile Ad Ops Associate to join the Sales org. Your attention to detail, penchant for accuracy, and investigative curiosity drive you. You have a vested interest in growth and in the ever-evolving Ad Ops industry, as this role is positioned for growth. You will start off responsible for quality control, order setup and IO/contract fulfillment through a campaign lifetime and potentially work on projects as you and the Head of Revenue Operations see fit.

Objectives

• Accurate and timely campaign execution
• Make local scale

Responsibilities

• Liaise with Account Management, Sales, and other internal and external contacts through a campaign’s lifetime
• Reserve inventory and alert key stakeholders of potential mishaps, e.g., double-bookings and/or at-risk delivery
• Launch and update campaigns according to contracted flight dates both ad hoc and scheduled
• Run and manage daily, weekly, monthly, and ad hoc reporting
• Perform quality control checks of client assets to ensure compliance with media specs and guidelines
• Supply screenshots and shares sales collateral upon request
• Collaborate with Account Management to adjust campaigns for optimal performance
• Support Sales, Account Management, and Senior Director of Ad Ops during pre- and post-sale stages
• Troubleshoot campaign issues and notify key stakeholders from discovery to resolution

Qualifications

• 1-2 years experience in a trafficker, Ad Ops, or digital media role
• Great attention to detail and a propensity for data mining
• Working to intermediate expertise in Google Ad Manager, Google Ad Manager 360 or another ad server
• Familiarity with ad serving concepts, e.g., network, inventory, taxonomy, competitive separation, priorities, optimization, dayparting, macros, viewability, etc.
• Familiarity with third-party tags and reporting UIs, e.g., DCM, Flashtalking, Moat, etc.
• Knowledge of media math, e.g., CPM, eCPM, CTR, VCR, RPM, in-view rate, etc.
• Knowledge of Google Sheets, Numbers, and/or Excel and formulas/functions, e.g., VLOOKUP, pivot tables, charts, etc.
• Knowledge of session tools, e.g., Chrome Developer Tools, Charles, Firebug, force console a plus
• Familiarity with programmatic and header bidding a plus
• Familiarity with IAB/MRC guidelines
• Familiarity with HTML, JavaScript a plus
• Great oratory and written communication skills

$55,000 - $75,000 semi monthly

• Competitive compensation and benefits
• Salary range $55,000 - $75,000 USD + performance-based bonus

Patch Media is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, citizenship, age, disability, sex, marital status, veteran status, sexual orientation, genetic information, or any other characteristic protected by applicable law. Our commitment to equality extends to all aspects of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and general treatment.