Ad Operations & Technology Specialist

Hewlett Packard Enterprise Development LP; Boston (MA); Remote; USD 78,000 - 182,000; Full time

Job summary

A leading technology company is seeking an Ad Operations & Technology Specialist. This remote position involves managing web marketing programs to enhance customer engagement and loyalty. The ideal candidate will have 5+ years in interactive marketing and a BA/BS degree. Responsibilities include driving editorial strategies and measuring success metrics. Competitive salary offered between $78,700.00 and $181,200.00 annually.

Benefits

Comprehensive benefits suite

Personal & Professional Development programs

Unconditional Inclusion in workplace

Qualifications

• 5+ years of experience in interactive marketing or customer experience/user interface.
• Expertise and knowledge in online marketing trends and technologies.

Responsibilities

• Plan, execute and measure web or interactive marketing programs.
• Develop and drive editorial strategies and content for online properties.

Skills

Web analytical skills

Solid writing and editing

Organization skills

Customer insights

Education

BA or BS degree in Communications, Marketing or Computer Science

Tools

Web marketing tools

CRM systems

Job description

Overview

Ad Operations & Technology Specialist. This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

Overview / Job Family Definition

Use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships. Manage editorial strategies and content of online properties (websites, portals), as well as applying new technologies such as chat marketing, personalization, search engine marketing and optimization, podcasting and blogging. Focus may be global, national, regional, sub-regional or local in scope. Ensure online experience aligns with company’s brand identity and messaging framework.

Management Level Definition

Applies developed subject matter knowledge to solve common and complex business issues and recommends appropriate alternatives. Works on problems of diverse complexity and scope. May act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process. Exercises independent judgment to identify and select a solution. Ability to handle most unique situations. May seek advice in order to make decisions on complex business issues.

Responsibilities

• Plan, execute and measure web or interactive marketing programs and technologies to reach online customers or internal audiences.
• Plan, execute and measure the online customer experience strategy and roadmap for a business or country.
• Develop and drive editorial strategies and content for online properties, landing pages or websites.
• Provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
• Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
• Manage and direct assigned agencies or contractors as needed.
• Manage program budgets as assigned.

Education and Experience Required

• BA or BS degree in Communications, Marketing or Computer Science.
• Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
• 5+ years of experience in interactive marketing or customer experience/user interface.

Knowledge and Skills

• Solid writing and editing for the web - some peer or manager edits typically needed.
• Solid web analytical skills (measurement, ROI, forecasting).
• Organization and program management skills.
• Ability to link interactive plans and activities to business results.
• Solid knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
• Solid knowledge of Internet principles and web site production.
• Solid knowledge of direct marketing and CRM.
• Maintain company marketing management systems as needed.

Impact / Scope

• Scope can be local, regional or global.
• Role can be within a business, function or corporate.

Complexity

• Moderate to high.

Additional Skills

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiousity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis, and more.

What We Can Offer You

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let’s Stay Connected

Follow HPE Careers on social channels to see the latest on people, culture and tech at HPE.

Job Details

Job: Marketing

Job Level: Specialist

Salary: USD Annual Salary: $78,700.00 - $181,200.00

HPE is an Equal Employment Opportunity / Veterans/ Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are based on qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.