Ad Operations Manager Charlotte, North Carolina, United States

Rvohealth; Charlotte (NC); On-site; USD 84,000 - 105,000; Full time

Job summary

An innovative healthcare platform is seeking a skilled Ad Operations Manager to enhance digital advertising initiatives. This pivotal role involves managing ad tech integrations, ensuring campaign performance, and collaborating with cross-functional teams. The ideal candidate will have extensive experience in ad operations, a knack for problem-solving, and strong analytical skills. Join a dynamic team dedicated to empowering individuals on their health and wellness journeys, while enjoying a hybrid work environment and a comprehensive benefits package. This is an exciting opportunity to make a significant impact in the digital health space.

Benefits

Health Insurance Coverage

401(k) with match

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Gym & Fitness Center Discount Program

Free Udemy for Business subscription

Mental Health Support

Qualifications

• 4+ years in ad operations or campaign management roles.
• Hands-on experience with ad platforms and analytical tools.

Responsibilities

• Support ad tech integrations and optimize ad systems.
• Manage campaign setup and ongoing management.
• Analyze performance metrics to identify optimization opportunities.

Skills

Ad Operations

Campaign Management

Analytical Skills

Project Management

Problem-Solving

Communication

Detail-Oriented

Adaptability

Organizational Skills

Education

Bachelor's Degree

Tools

Google Ad Manager

DSPs (Yahoo DSP, LiveIntent)

Excel/Google Sheets

Job description

Healthline, the #1 health information brand in the U.S., empowers millions of people daily with trusted content, tools, and community for navigating their health and wellness journey. We are seeking a skilled and versatile Ad Operations Manager to fill technical gaps across ad tech, integrations, QA, and project management while stepping in as needed to assist with campaign trafficking and management. This role is pivotal in ensuring the seamless execution of digital advertising initiatives, maintaining technical excellence, and driving operational success.

Where You'll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Address: 1101 Red Ventures Dr Fort Mill, SC 2970

What You’ll Do

• Support Ad Tech Integrations: Assist with the implementation, testing, and optimization of ad tech platforms, systems, and integrations, ensuring seamless functionality.
• Ad System and Ad Product Testing: Lead the QA process for ad systems and new ad products, ensuring optimal performance, reliability, and compliance with industry standards.
• Ad Hoc Troubleshooting: Proactively identify and resolve ad-serving errors, tracking discrepancies, and technical challenges, partnering with internal teams as needed.
• Campaign Management Support: Provide hands-on support for creative trafficking, campaign setup, and ongoing management based on team priorities.
• Lead and Contribute to Special Projects: Drive or support projects focused on process improvements, system upgrades, reporting tools, or automation, collaborating across teams to enhance operational efficiency.
• Data and Performance Analysis: Monitor and analyze key network-wide performance metrics such as viewability, click-through rates (CTR), and other KPIs to identify optimization opportunities. Curate and share benchmark data with teams to inform strategies and establish best practices.
• Documentation and Best Practices: Maintain and update comprehensive documentation of workflows, best practices, and technical processes to ensure operational continuity and knowledge sharing.
• Brand Safety: Ensure all campaigns adhere to brand safety standards to maintain a secure and trusted advertising environment.
• Cross-Functional Collaboration: Work closely with Ad Operations, Ad Tech, Product, Development, and Customer Success teams to ensure seamless execution of campaigns and projects.

What We’re Looking For

• Experience: 4+ years in ad operations, campaign management, or related roles, ideally within a digital publisher, ad tech, or programmatic environment.
• Technical Proficiency: Hands-on experience with ad platforms like Google Ad Manager, DSPs (e.g., Yahoo DSP, LiveIntent), and other relevant ad tech tools.
• Analytical Skills: Strong ability to analyze campaign data and translate findings into actionable strategies. Advanced proficiency in Excel/Google Sheets is a must.
• Project Management: Proven ability to manage cross-functional projects, streamline workflows, and maintain alignment across teams.
• Detail-Oriented: Exceptional attention to detail in all aspects of campaign setup, QA, and reporting.
• Problem-Solving: A proactive mindset with a track record of identifying and addressing technical or operational issues before they escalate.
• Communication: Excellent written and verbal communication skills to effectively liaise with internal teams and external stakeholders.
• Adaptability: Comfortable stepping into different roles and responsibilities based on team and business needs.
• Organizational Skills: Strong ability to prioritize and manage multiple projects or campaigns in a fast-paced, deadline-driven environment.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $84,000 - $105,000
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Gym & Fitness Center Discount Program

Who We Are:

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [e-mail].

We do not provide visa sponsorship for this role at this time.