Ad Operations Manager

Life360; United States; Remote; USD 134,000 - 198,000; Full time

Job summary

A leading family safety technology company is seeking an experienced Ad Operations Manager to manage monetization strategies in a remote-first environment. This role involves analyzing campaign performance, collaborating with teams, and striving for innovative solutions while maintaining compliance with industry standards. Ideal candidates have significant experience in Ad Operations and are driven by data analysis.

Benefits

Competitive pay and benefits

Medical, dental, vision insurance

401(k) with company matching

Flexible PTO

Free Life360 Platinum Membership

Qualifications

• At least 8 years experience in Ad Operations with programmatic demand.
• At least 2 years experience with Google Ad Manager.
• Excellent data analysis and communication skills required.

Responsibilities

• Collaborate with internal teams and external partners for campaign execution.
• Analyze ad performance data and trends for optimization.
• Ensure compliance with industry standards and regulations.

Skills

Ad Operations

Data Analysis

Google Ad Manager

Programmatic Demand

Job description

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our members, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About The Team

The mission of our recently formed advertising business is to match our members with brands, products, and services that improve everyday family life, generating new innovation in our free member experience. We recognize that a thriving advertising business funds amazing deals and experiences for our members, while delivering rich insights and business results for brands that want to connect with everyday family life.

While advertising is a newer business at Life360, our ambitions are grounded in powerful foundations for a scaled business. We are the 13th largest app by daily active users (DAU), possessing a unique understanding of family relationships, movement patterns and paths to real world purchases. We are committed to a privacy by design approach to serving our members, while also maintaining an experience that is safe for brands catering to families. Joining our team today is an opportunity to build a high growth business inside a trusted consumer brand that is growing our audience and expanding our value for our members.

The advertising team values teammates that have a bias for action, optimizing for momentum over perfection. We value experimentation and thoughtful risk takers who embrace testing and learning from failure to innovate rapidly. We believe in a mission-driven collaborative work style where we prioritize transparency, accountability, and shared purpose in everything we do. Lastly, we want you to bring joy to the work - what we are doing requires tremendous energy and focus, so let’s have fun while we do it.

About the Job

We are looking for an Ad Operations Manager to join as an early member of our Sales and Client Service team in the Advertising business. This role requires a highly analytical, detail-oriented, and technically proficient individual who will be “hands on keyboard” in standing up and managing monetization strategies from direct advertiser campaigns and programmatic yield management. This person should be well versed in troubleshooting operational and technical issues, analyzing campaign performance, and creating client-facing reports and actionable insights. This individual should be well versed in Google Ad Manager as well as have experience working across demand and supply side partners in the ad tech ecosystem. This is an individual contributor role with immense professional development opportunities as the business grows.

The US-based salary range for this position is $134,500 to $197,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Collaborate with internal teams (e.g., sales, product, engineering) and external partners (e.g., ad networks, DSPs, SSPs) to ensure smooth campaign execution and delivery
• Analyze ad performance data and trends, generating detailed reports and providing actionable insights to optimize key metrics (e.g., CTR, eCPM, fill rates, revenue)
• Lead the implementation of programmatic advertising strategies and integrations to enhance monetization
• Ensure all advertising campaigns comply with industry standards, regulations (e.g., data privacy laws), and company policies
• Assist in the evaluation and onboarding of new ad tech solutions and partners
• Develop the overall processes for day-to-day operations, acting as the primary point of contact with all Ad Tech partners, including demand and measurement partners
• Implement, maintain, and troubleshoot ad tags, ensuring proper ad delivery, accurate tracking, and minimal downtime
• Run experiments to improve yield by managing different demand partners
• Develop systems to ensure accurate implementation of campaign parameters (budgets, dates, targeting, impressions etc)
• Be responsible for the development of off-shore support capabilities to scale ad operations

What We’re Looking For

• At least 8 years experience working in Ad Operations with programmatic demand, across multiple demand formats and platforms
• At least 2 years experience working with Google Ad Manager
• Continuous learner who likes to stay abreast of new technologies and trends that can drive advertiser satisfaction and improved user experience
• Successful track record of working with clients, understanding their needs, and delivering value
• Grounded in the digital ad industry – campaign operations, ad technology, ad-targeting, data segment creation, measurement, and analysis
• Excellent data analysis and communication skills required
• Preference will be given to a candidate with experience in Ad Operations multiple different companies, working with multiple different systems
• Someone who could flex to a leadership role as the scope of responsibilities grows.
• Experience with varying ad-formats (e.g., display, native, video, etc.) is preferred

Other information

• This position is US-based only, with a bias towards the east coast to more effectively serve stakeholders in US and European time zones
• Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.