Ad Operations Lead: Campaign Strategy & Optimization

Dfwima; Dallas (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Dfwima in Dallas is seeking an Ad Operations Manager to drive data-driven digital campaigns from setup to optimization across DV360, Facebook Ad Manager, Google Ads, and LinkedIn. You will lead technical deployment, tagging, and workflow design to ensure campaigns launch successfully.

You will gather audience insights, monitor KPIs, and deliver strategic recommendations to support media plans and client objectives, collaborating with internal teams and external partners to optimize performance.

Qualifications

• 3-5 years of experience in digital ad operations or technical account manager role
• Strong knowledge of technical market standards (VAST, VPAID, ad-serving, SSP, DSP)
• Understanding of web standards (HTML, JS/JSON, Flash) is a plus
• Experience in the programmatic ecosystem (DSP/SSP, CDP, DMP, ad networks)
• Outstanding analytical and project management skills
• Extreme attention to detail and ability to handle several projects under deadline pressure
• Ability to work with internal teams and external clients
• Ability to create accurate impression projections from data
• Ability to multi-task and perform under pressure
• Proactive initiative and team collaboration

Responsibilities

• Gather data from first and third party sources to craft audience insights and trends reports
• Consolidate diverse media data sources for holistic campaign performance reporting
• Manage implementation, execution and optimization of digital campaigns across platforms like DV360, Facebook Ad Manager, Google Ads, LinkedIn
• Collaborate with agency and client teams to craft strategic proposals meeting objectives
• Establish scalable campaign management processes across multiple clients
• Traffic management: deploy assets and tags, troubleshoot, and optimize campaigns
• Provide high-end monitoring and reporting of media activity
• Monitor KPIs daily and prepare executive level reports
• Support sales activity with campaign optimization insights
• Assist during operational reviews and contribute to technical discussions
• Identify potential technical issues and prepare market needs specifications

Skills

Audience insights

Campaign management

Data analysis

Traffic management

Analytics

Project management

Education

Bachelor’s degree in business, marketing, finance, statistics, computer science or related discipline

Master’s degree a plus

Tools

DV360

Facebook Ad Manager

Google Ads

LinkedIn Ads

DSP/SSP concepts

Job description

Dfwima in Dallas is seeking an Ad Operations Manager to drive data-driven digital campaigns from setup to optimization across DV360, Facebook Ad Manager, Google Ads, and LinkedIn. You will lead technical deployment, tagging, and workflow design to ensure campaigns launch successfully.

You will gather audience insights, monitor KPIs, and deliver strategic recommendations to support media plans and client objectives, collaborating with internal teams and external partners to optimize performance.