AD, Content Enablement (On-site/Hybrid)

Boehringer Ingelheim GmbH; Ridgefield (CT); Hybrid; USD 141,000 - 211,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Retirement Benefits

Paid Time Off

Job summary

Boehringer Ingelheim in Ridgefield, CT is seeking an Associate Director, Content Enablement to translate asset customer experience strategy into approved assets. You will manage agencies, collaborate with internal teams for HPRC approval, and orchestrate digital content campaigns across channels.

The role focuses on digital content enablement, cross-functional coordination, and delivering measurable customer experiences while working in a hybrid office model 2–3 days a week.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• Minimum of five (5) years Pharmaceutical Industry experience in marketing, HP Operations, Medical Affairs communications, publications, or related fields.
• Agency experience supporting pharmaceutical assets/brands/campaigns preferred.
• Solid understanding of the Medical, Legal, and Regulatory review of materials.
• Demonstrated understanding of pharmaceutical industry multichannel customer experience including development of a customer experience plan, campaign/tactics/content creation, and engagement technologies.
• Experience coordinating content updates, governance, UX optimization, SEO, analytics, and cross-functional delivery.

Responsibilities

• Manages multiple high-visibility projects with TA and engagement teams to generate ethical, scientifically rigorous BI, TA, and stakeholder aligned medical tactics and content.
• Acts as a change agent with TAs and Medical, Legal and Regulatory to implement medical content campaigns through development, review, approval, tagging and sharing of content across channels.
• Partners with internal teams to ensure processes are in place and deliver high quality campaigns.
• Disseminates approved content and works with Content Advisory Team and CDMA to streamline content based on usage and insights.
• Facilitates submissions of curated content into Veeva Med Comms and supports agency submissions for accuracy and tagging.
• Supports customer journey mapping and persona development across TAs orchestrating personalized campaigns.
• Analyzes TA-specific orchestration with strategists to improve campaigns across CDMA.
• Works with budget holders to establish and manage asset/brand budgets.

Skills

Pharma marketing

Agency management

Multichannel marketing

Content strategy

Project management

Stakeholder collaboration

Communication

Education

Bachelor's degree

Advanced degree

Tools

Veeva Med Comms

Job description

This role is a hybrid role associated with our Ridgefield, Connecticut US Headquarters, which means it's expected for this role to come into the office 2-3 days per week.

The Associate Director, Content Enablement is responsible for translating the asset customer experience strategy created by the therapeutic area (TA) and into approved assets. This role manages agency partners and works with other internal teams to develop, obtain HPRC (medical/legal/regulatory) approval, execute and track content and tactics associated with an asset/brand. This includes maintaining relationships with agencies and third parties, including onboarding, collaborating, and tracking progress on medical content creation initiatives. The role has a strong focus on digital content enablement and the orchestration of integrated customer experiences across channels. It ensures that content, data, technology, and engagement tactics work together to deliver relevant and measurable experiences.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunities for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Duties & Responsibilities

• Manages multiple concurrent high visibility projects as well as works with TA and engagement teams to understand the medical customer and to generate ethical, scientifically rigorous BI, TA, and stakeholder aligned medical tactics and content.
• Acts as a change agent with the TAs and Medical, Legal and Regulatory to implement medical content campaigns through the development, review, approval, tagging and sharing of content through all channels.
• Partners with internal teams (GTM Partners - Creative services, HP Operations, Omnichannel, IT, CDMA, Regulatory, Legal, HPRC, etc. to ensure processes are in place and to deliver high quality campaigns.
• Responsible for the dissemination of approved content and working closely with the Content Advisory Team and CDMA Team to streamline content based on usage and insights.
• Facilitates submissions of curated content into Veeva Med Comms and support agency submissions to ensure accuracy to ensure proper tagging of assets.
• Supports customer journey mapping and persona development across the TAs orchestrating personalized campaigns.
• Under direction of SAD, works with MA Strategists, Customer Engagement Strategists, A&I, GTM, and Medical Insights & Performance to efficiently analyze, track, and improve the TA specific orchestration of TA-specific activities across CDMA.
• Works with the SR AD to establish a budget for the assigned assets/brands. Manages that budget and adapt according to metrics and market needs.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• Minimum of five (5) years Pharmaceutical Industry experience in marketing, HP Operations, Medical Affairs communications, publications, or related fields.
• Agency experience supporting pharmaceutical assets/brands/campaigns preferred.
• Solid understanding of the Medical, Legal, and Regulatory review of either promotional, non-promotional, or scientific materials preferred.
• Demonstrated understanding of pharmaceutical industry multichannel customer experience – including development of a customer experience plan, campaign/tactics/content creation, customer engagement technologies / application & industry regulations.
• Demonstrated website management skills, including experience coordinating content updates, governance, user experience optimization, SEO, analytics, and cross-functional delivery is preferred.
• Demonstrated examples of innovation, continuous improvement, measurement techniques and cross-functional collaboration required.
• Demonstrated relationship management, influencing abilities, conflict management and negotiation required.
• History of successful performance through fast and focused execution, strategic thinking, and ability to foster a collaborative environment.
• Demonstrated track record in continuous process improvements and sharing of best practices.
• Strong project management skills, with demonstrated ability to work on multiple projects efficiently and in a timely manner, are important.
• Excellent written and oral communication skills are required.
• Must embrace innovation and creativity and exhibit problem-solving skills.
• Experience working in highly matrixed, cross-functional teams.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.

Compensation

The base salary range for this position is $140,800 to $211,200. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law.

Benefits include medical, dental and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored programs.

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