Account Supervisor, Earned Media (Consumer)

MSL (Global); New York (NY); On-site; USD 70,000 - 118,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Job summary

MSL in New York seeks an Account Supervisor, Consumer Media to lead earned media campaigns for clients with a focus on compelling storytelling and journalist relationships.

The ideal candidate has 5–8 years in public relations, a BA in PR or Communications, and exceptional writing and trend analysis skills. You will collaborate across teams to deliver impactful media programs and drive visibility.

Qualifications

• 5–8 years of experience in a Public Relations agency or in-house, BA in PR/Communications or related field.
• Proven track record securing lifestyle and news media coverage.
• Ability to build lasting relationships with media contacts.
• Strong interest in current trends and culture to drive media results.
• Excellent analytical and written skills for effective media strategies.
• Collaborative, creative, fast-paced work style.
• Experience with media platforms such as Cision, Muck Rack and News Exposure.

Responsibilities

• Craft media strategies, lead campaigns from concept to execution and deliver standout results.
• Cultivate and maintain relationships with national, local and trade journalists, editors, and producers.
• Assist with program strategies and presentation development for existing clients and new prospects.
• Write and distribute press releases, pitches, and media kits reflecting clients' messaging.
• Identify trends and news to proactively bring earned opportunities to clients.
• Lead internal and client meetings relating to earned media efforts and next steps.

Skills

Media relations

Public relations

Written communication

Storytelling

Relationship building

Analytical skills

Team collaboration

Industry trends

Media pitching

Education

Bachelor's degree in Public Relations or Communications

Tools

Cision

Muck Rack

News Exposure

Job description

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the role we have open.

What we’re looking for: Account Supervisor, Consumer Media

What you bring to the table:

As an integral member of the consumer earned media team, this person will be responsible for developing and implementing earned media strategies that will elevate the visibility and reputation of our clients. This position involves cultivating media relationships, conducting client relations, and pitching and securing strategic media coverage for clients.

The role:

We are looking for an ambitious and results-driven individual with experience in creative storytelling that can craft “always on” narratives that generate coverage. The ideal candidate will be well-versed in current media and lifestyle trends. This position requires excellent writing and communication skills, creative problem solving, critical thinking, and attention to detail.

What you’ll do:

Dream and deliver creative strategies that turn heads, inspire your team to reach higher every single day, help move MSL toward unexplored heights.

Here’s our promise:

Give us your all, and we’ll provide the space and inspiration to go wherever you want to go. You’ll bounce ideas off of and get feedback from the industry’s best thinkers. You won’t be a part of the conversation, you’ll create it.

Responsibilities:

• Craft media strategies, lead campaigns from concept to execution and deliver standout media results that elevate the visibility and reputation of our clients
• Cultivate and maintain strong relationships with national, local and trade journalists, editors, and producers
• Assist with program strategies and presentation development for existing clients and new prospects
• Write and distribute press releases, pitches, and media kits that reflect clients' messaging.
• Identify and leverage current trends and news to proactively bring clients earned opportunities relevant to their brand
• Lead internal and client meetings relating to earned media efforts and manage immediate next steps

Preferred Qualifications:

• 5-8 years of previous experience in Public Relations agency or in-house and a B.A. in Public Relations, Communications or a related discipline
• A proven track record of securing coverage in lifestyle and news media outlets.
• Ability to build lasting relationships with media contacts
• A deep interest in current trends and culture and the ability to leverage this to deliver media results
• Strong analytical and written skills to develop and execute effective media strategies
• Ability to work in a collaborative, creative, entrepreneurial and fast-paced environment
• Experience with media platforms such as Cision, Muck Rack and News Exposure

Compensation Range: $70,000-$117,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.