The Account Supervisor is a trusted day-to-day leader who brings structure, accountability and forward momentum to their accounts. They anticipate client and team needs, keep workstreams moving, delegate effectively and identify issues before they become problems. They know what they can confidently own and when senior-level input is needed - giving leadership confidence that the day-to-day business is handled while they focus on higher-level strategy, senior client counsel and agency growth.
Essential Duties and Responsibilities:
- Serve as the day-to-day lead across a portfolio of beauty, fashion and lifestyle clients, ensuring accounts run seamlessly and client needs are anticipated and met.
- Own account workflow, priorities and deliverables, maintaining visibility into outstanding action items, deadlines and next steps to ensure consistent and timely execution.
- Serve as a trusted partner to senior leadership, independently managing day-to-day account activity and escalating key strategic decisions, challenges and opportunities as appropriate.
- Lead client communication and build strong, trusted relationships through proactive, thoughtful and solutions-oriented counsel.
- Manage and mentor junior team members, providing clear direction, delegating effectively, reviewing work and holding teams accountable for quality and deadlines.
- Develop and execute integrated communications strategies spanning earned media, influencer, affiliate/commerce, digital and experiential, including proactive media relations and creative storytelling.
- Demonstrate a strong understanding of the evolving affiliate and commerce landscape across earned media, including how affiliate readiness impacts editorial opportunities, product coverage and overall brand visibility.
- Lead influencer initiatives spanning creator identification and vetting, organic seeding, paid partnerships, campaign execution and reporting, with an understanding of how influencer can support both brand awareness and performance.
- Maintain a strong pulse on beauty, fashion, lifestyle and cultural trends to identify timely opportunities and bring fresh thinking to client programs.
- Oversee launches, events, mailers, partnerships and other integrated programs from planning through execution and reporting.
- Assist with account and program budget management, including tracking spend, managing vendor costs and flagging potential overages or efficiencies.
- Monitor account scope and team workload, proactively flagging over-servicing, resource needs and potential challenges while bringing forward recommended solutions.
- Ensure all client-facing and external work is strategic, accurate and polished, providing thoughtful review and feedback to junior team members.
- Stay current on emerging AI tools, GEO and AI-powered search, identifying relevant opportunities to strengthen client visibility and discoverability, and improve agency workflows.
- Contribute to organic account growth, new business initiatives and broader agency projects as needed
Minimum Qualifications – Education & Experience:
- Bachelor's degree or equivalent professional experience.
- 6-8 years of PR/communications experience, preferably within an agency environment, with experience across beauty, fashion, lifestyle and/or consumer brands.
- Proven experience independently managing multiple client accounts and serving as a day-to-day client lead.
- Experience managing, mentoring and developing junior team members.
- Strong media relations experience and established relationships across relevant beauty, fashion, lifestyle and consumer media.
- Strong understanding of the affiliate and commerce media landscape, including how affiliate readiness impacts editorial opportunities, product coverage and brand visibility.
- Demonstrated influencer marketing experience, including creator identification and vetting, organic seeding, paid partnerships, campaign execution and reporting.
- Exceptional organizational and project-management skills with the ability to manage multiple accounts, priorities and deadlines simultaneously.
- Excellent written and verbal communication skills, strong attention to detail and sound judgment.
- Proactive, resourceful and solutions-oriented, with the ability to anticipate needs and move work forward independently.
- Proficiency with PR and influencer platforms including Cision, CreatorIQ, GlobeNewswire and MightyScout, as well as Microsoft Office and Google Workspace.
- Familiarity with AI tools and GEO/AI search optimization and their evolving role in communications.
- Experience with ShopMy and/or TikTok Shop is a plus, but not required