Account Representative

Adams Outdoor; Madison (WI); On-site; USD 42,000 - 65,000; Full time

Job summary

Adams Outdoor Advertising (AOA) is seeking an experienced Account Representative to sell outdoor advertising concepts to clients in the Madison market, focusing on smaller accounts generating up to $10,000 annually. The role includes managing contracts, renewals, and PA’s, while growing revenues and maintaining strong client relationships.

Responsibilities include handling inbound inquiries, upselling, preparing contracts, and coordinating with sales management.

Qualifications

• Bachelor’s degree in Sales and Marketing or equivalent experience.
• One to three years direct media or relevant sales experience.
• Excellent written and oral communication skills.
• Proficient with computer software and technology.

Responsibilities

• Upsell and sell outdoor advertising concepts to clients by phone.
• Handle call-in inquiries and assess revenue potential.
• Identify client needs based on product features and benefits.
• Create and propose advertising recommendations.
• Prepare advertising contracts.
• Submit contracts and schedules for approval.
• Meet or exceed annual revenue growth targets.
• Manage client accounts and maintain long-term relationships.
• Arrange face-to-face meetings when required.
• Prepare reports and complete sales paperwork.
• Adhere to collection procedures.
• Assist with special projects.
• Maintain professional conduct.
• Maintain a valid driver’s license and acceptable driving record.

Skills

Communication skills

Tech proficiency

Education

Bachelor’s degree in Sales and Marketing or equivalent experience

Job description

JOB SUMMARY

Adams Outdoor Advertising (AOA), the 4th largest and largest private Outdoor Advertising firm in the U.S., is seeking an experienced Account Representative responsible for selling outdoor advertising concepts to current and prospective clients within the market utilizing existing inventory while obtaining customer satisfaction, both internally and externally. The primary focus and responsibilities of the position is to manage activities associated with smaller accounts which generate $10,000 or less in revenue annually. The core objective is to grow these accounts, maintain good relationships and perform the functions of a typical Account Executive pertaining to activity on the accounts (i.e. contracts, PA’s, renewals, etc.). The Account Representative will also be responsible for managing the majority of the call-ins and determining their potential revenue opportunity in conjunction with sales management.

ESSENTIAL FUNCTIONS OF POSITION

• Work with existing clients as well as new business on outdoor advertising campaigns through upselling, cold calling, and on-going discussions primarily through phone calls.
• Handle call-in inquiries and work with sales management to determine the potential revenue opportunity.
• Identifies advertising needs of clients based on features and benefits of the product.
• Creates and proposes advertising recommendations that best suit customer needs.
• Prepares accurate advertising contracts on behalf of Adams Outdoor Advertising.
• Submits all advertising contracts and schedules to the Sales Management for approval.
• Meets and/or exceeds stated annual revenue growth objectives.
• Manage all facets of client accounts ensuring long‑term business relationships with AOA are secured.
• Facilitates face‑to‑face meetings with clients when required.
• Prepares various reports as required.
• Completes all sales‑related paperwork as required.
• Adheres to collection procedures as prescribed by Adams Outdoor Advertising.
• Assists with special projects that may be assigned.
• Displays conduct and behavior which is positive and professional both in the internal and external environment.
• Must have and maintain a valid driver’s license with a satisfactory driving record in order to operate a personal vehicle on company business.

PREFERRED QUALIFICATIONS

• Bachelor’s degree in Sales and Marketing or equivalent experience
• One to three years direct media or relevant sales experience
• Excellent written and oral communication skills
• Proficient with computer software and technology

ADAMS OUTDOOR ADVERTISING

• AOA, founded in 1983 by Steve Adams, is the 4th largest, and largest privately‑held, Outdoor Advertising operator in the U.S.. AOA operates in the following 14markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte/Winston‑Salem (NC), Eastern Pennsylvania (PA), Madison (WI), Norfolk (VA), Peoria/Champaign (IL) and Ohio Vallely (OH).
• Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.

The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the job.