Account Planner

PlayOn Sports; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance plans

Dental insurance

Stock options

Hybrid work environment

401K with company match

Open PTO policy

Job summary

PlayOn is seeking a well-rounded Account Planner to support the sales and partnerships lifecycle from pre- to post-sale. The role focuses on monetization strategies in digital and social spaces and strong communication with partners.

You will collaborate with Sales, Ad Ops, and Client Strategy to drive campaigns, renewals, and upsell opportunities while maintaining organized rate cards and planning templates.

Qualifications

• Bachelor’s Degree and minimum 2+ years of experience in digital media sales (publisher or media agency preferred).
• Hands-on experience building sales materials including decks, media plans, and wrap reports.
• In-depth knowledge of sports media, partnerships (athletes, brands, media), emerging media trends, content mediums, and social platforms.
• Excellent written and verbal communication skills.
• High energy and drive with strong organizational, presentation, and negotiation skills.
• Self-motivated with the ability to thrive in multiple sales environments (remote and in-person).
• Organized, strategic thinker who’s able to take concepts to reality.

Responsibilities

• Support pre-sale execution by building accurate, creative media plans and assisting with RFP responses and client meetings.
• Collaborate with internal and external parties to maximize client KPIs.
• Prepare and deliver campaign wrap reports, surfacing insights and upsell opportunities.
• Maintain and evolve sales materials including rate cards, media plans, pitch decks and one-sheets.
• Forge strategic relationships with national brands and media/advertising agencies.
• Surface upsell and renewal opportunities through proactive client engagement.

Skills

Digital media sales

Client relationship management

Proposal writing

Presentation skills

Education

Bachelor's degree

Tools

Excel

PowerPoint

Media planning tools

Job description

PlayOn is looking for a well-rounded, digitally savvy Account Planner responsible forsupportingall aspects of the salesand partnershipslifecyclefrom pre- to post-sale. We are looking for a digital professional who understands the monetization strategies within the digital and social spaces and has a strong ability to communicate their value to a wide range of partners. The ideal candidate will act as a support system within a fast-paced organization that’s also responsible for cultivating and nurturing quality relationships at both major agencies and national brands.

The Outcomes You’ll Deliver

• Flawless Pre-Sale Support – Develop and create media plans to support the Sales team in securing advertising partnerships, delivering plans on time with <5% error rate.
• Efficient Workflow Ownership – Maintain an organized, up-to-date library of rate cards, product offerings, case studies, and planning templates that becomes a single source of truth for the Sales team.
• Exceptional Post-Sale Service – Support the Sales team with day-to-day client communication for active campaigns, ensuring flawless execution, timely reporting, and clear campaign performance communication to drive increased renewal rates and repeat business.
• Cross-Functional Collaboration – Partner with Sales, Ad Ops, and Client Strategy to ensure campaigns are implemented successfully, meeting or exceeding client KPIs.
• Revenue Impact – Support sales in driving national ad revenue growth by contributing directly to RFP responses, renewal pitches, and upsell opportunities.
• Client Satisfaction – Consistently deliver wrap reports and insights that highlight campaign value and set the stage for upsell/renewal opportunities, with client feedback captured through a structured process and translated into clear actions.

In this role, you can expect to

• Support pre-sale execution by building accurate, creative media plans, partnering with Sales on RFP responses and proposals, and assisting with preparation and follow-up for client meetings.
• Collaborate with key internal and external parties to ensure that advertising partnerships are implemented successfully to maximize client KPIs.
• Support Sales in the preparation and delivery of campaign wrap reports, surfacing insights and upsell opportunities that position PlayOn for repeat and renewal business.
• Partner cross-functionally to maintain and evolve key sales materials including rate cards, media plans, pitch decks and one-sheets, and delivery and wrap reports.
• Forge strategic relationships with national brands and media/advertising agencies
• Surface new, upsell, and renewal opportunities through proactive client engagement, research, and collaboration with Sales.
• Effectively attain and communicate updates involving inventory, pricing, assets/specs, optimization solutions, content and ad calendars, and beyond.
• Support revenue forecasting and reporting by accurately maintaining pipeline, inventory, and campaign data within internal systems.
• Stay sharp on industry trends, advertiser and competitor activity, and leading sports media and sales strategies to inform planning, client conversations, and proactive partnership opportunities.

To thrive in this role, you have

• Bachelor’s Degree and minimum 2+ years of experience indigitalmediasales(publisher or media agency preferred)
• Hands-on experience building sales materials including decks, media plans, and wrap reports
• In-depth knowledge of sports media, partnerships (athletes, brands, media), emerging media trends, content mediums, and social platforms
• Excellent written and verbal communication skills
• High energy and drive with strong organizational, presentation, and negotiation skills
• Self-motivated with the ability to thrive in multiple sales environments (remote and in-person) and effectively work with others to achieve broader business results
• Organized, strategic thinker who’s able to take concepts to reality
• Strong written and verbal communication skills
• Interest in and enthusiasm for high school and broader sports marketplace
• Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
• Fluent in MS Office (Excel, Word, PowerPoint, OneDrive) & GSuite (Docs, Sheets, GDrive)

How You Play

• Ownership over Participation – You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
• Team over Stars – You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
• Growth over Comfort – You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
• Fairness over Popularity – You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.

PlayOn is where high school sports come to life. Through GoFan, NFHS Network, and MaxPreps, we give every fan a front-row seat to the moments that matter most: the buzzer-beaters, the comeback wins, the senior nights, the rivalries that define a town.

We built our technology for the people who live and breathe high school athletics — the parents who never miss a game, the alumni still cheering from across the country, the communities that show up week after week. From buying tickets to watching a live stream to reliving the highlights, we make it simple to stay close to the sports and the athletes you love most.

Backed by KKR, we build the technology that powers high school athletics from the inside out: Schools trust us to handle ticketing, streaming, fundraising, concessions, merchandise, and more so the people running programs can stay focused on the athletes and fans we all serve together.

We're a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected than ever before.

When being there means everything, we make sure you never miss a moment.

Why You'll Love Working at PlayOn

Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.

This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.

Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.

The Benefits We Offer

• Multiple medical insurance plans to choose from
• Dental, vision life and disability insurance
• Employee Emergency Fund
• Company equity (stock options)
• Open PTO policy
• 401K plan with company match
• Hybrid/flexible work environment
• Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate