Account Manager - Publicity and Influencer Activation

Rippling; United States; Remote; USD 80,000 - 85,000; Full time

Job summary

Rippling is seeking an experienced Account Manager for Publicity and Influencer Activation at Butin PR, a dynamic agency in the PR and digital space. The position emphasizes strategic media relations, creative PR campaigns, and influencer management, targeting clients in various sectors. The ideal candidate will possess a strong PR background, creativity, and excellent communication skills, as they work in a remote capacity while driving impactful campaigns.

Benefits

Medical and Dental benefits

401K plan

Paid holidays and PTO

Summer hours

Qualifications

• 4+ years of relevant job experience; 3+ years in agency.
• Strong communicator and problem solver.
• Ability to manage influencer strategy and campaign activations.

Responsibilities

• Develop and execute PR strategies for clients.
• Manage relationships with media and influencers.
• Monitor and report on campaign success.

Skills

Public Relations

Media Relations

Influencer Management

Creativity

Content Writing

Education

Bachelor's degree in relevant field

Tools

Cision

MuckRack

Job description

Account Manager - Publicity and Influencer Activation

At Humanity HR, we believe that when people thrive, businesses soar. As your full-service HR partner, we provide flexible and scalable HR solutions tailored to your unique needs. Whether you're a startup or an established company, our goal is simple: to help you create a workplace where your employees are engaged, productive, and loyal.

About our Client:

Butin PR is an award-winning PR+Digital boutique agency.

Job Overview:

Account Manager - Publicity and Influencer Activation

Butin PR, an award-winning PR+Digital boutique agency, is seeking a seasoned public relations and communications veteran to join our team as we uphold our 20-year tradition of delivering outstanding results for our nationally recognized roster of top-tier clients in the Food & Beverage, Travel & Tourism, Lifestyle & Consumer Brands and Non-Profit industries.

If you value the pursuit of excellence, creativity, enthusiasm, positivity, determination and fun, you may appreciate our clients and our culture at Butin. With two decades of success blending originality, strategic thinking, compelling content, and carefully cultivated relationships, we ensure our clients are at the center of key online conversations, featured in the media, discovered through search, and are top of mind when it matters most.

We’re exceedingly proud to have been named to the prestigious PR News Top 100 Agency Elite, a recognition of the nation’s 100 most innovative and strategic PR firms, and as a finalist for Small PR Firm of the Year. We’ve also been recognized as an Odwyer’s Top 35 Travel & Tourism firm, an Odwyer’s Top 25 Food & Beverage firm, as well as a Top Food and Beverage Marketing Company by Food & Business Review.

Butin has been four-times named to the University of Georgia’s “Bulldog 100: Fastest Growing Bulldog Businesses," and recently, founder Mary Butin was recognized as a 2025 Top Woman in PR by PRNEWS in the Business Entrepreneur category.

Position Overview

Account Managers are responsible for promoting positive public awareness for the brands we represent within the practice areas we represent – Food & Beverage, Travel & Tourism, Lifestyle & Consumer Brands, Emerging Tech and Non-Profit/Cause Marketing. Individuals in an Account Manager role will act as subject matter experts of their respective niche.

Managers are expected to bring forward new ideas, opportunities and best practices within their area of specialty. They are also responsible for growing, shaping, and maintaining the strategies that fall within their area of expertise.

Specialty Overview

As an Earned Media and Influencer Activation Manager, you will execute strategy, project planning, and account management for our publicity/earned media initiatives, as well as strategic creator/influencer collaborations for our agency’s clients.

You will be responsible for translating and implementing our clients’ PR strategies into creative activations while also building relationships on behalf of the brands that we represent. You will use your expertise to craft publicity and influencer/creator deliverables that offer the greatest brand and business impact for our clients.

Publicity and Earned Media Proficiencies

• Seasoned ability to guide clients towards publicity strategies that support their media coverage goals, and execute against the strategic plan created on behalf of the client.
• Proven ability to deliver creative ideas to generate national, regional and local news coverage.
• Excellent understanding of strategic media relations tactics, such as generating targeted media lists, fostering media relationships, developing strategic pitching plans, story creation, mining across traditional and emerging platforms for editorial opportunities, and measuring results against stated goals.
• Proven ability to deliver creative ideas to generate national, regional and local news coverage.
• Excellent skills in editorial content writing -- including press releases, news media pitches, articles, and all other publicity-related content materials.
• Skilled at creating publicity timelines and pitch-specific goals, and monitoring progress to ensure success.
• Highly proficient in traditional and evolving media relations reach and measurement tools, such as Cision, MuckRack, Quoted, etc.
• Strong insight into industry best practices in publicity, earned media and content development; willingness to participate in PRSA and other industry groups to understand shifts in industry recommendations and discussions.
• Strong understanding of creator/influencer space and the emerging ways to impact brand reach through these valuable partnerships.
• Proven ability to manage influencer strategy and execution of campaign activations.
• Seasoned ability to strategically research and identify influencers who are qualified to meet stated brand goals and deliverables.
• Excellent at overseeing all facets of creator partnerships – including pitching them on collaborations, overseeing negotiations, and managing contracts, coordination and activation.
• Proven ability to monitor, analyze and report against results related to partnerships and campaigns, and manage/track campaign budgets and spending.

Reports To:

• CEO; With oversight by:
• Account Manager, Account Services, Publicity and Partnerships
• Account Manager, Insights and Digital Activations
• Able to multi-task and adhere to tight deadlines
• An independent thinker with strong personal drive and initiative
• A strong communicator, problem solver and organizer
• Appreciates process, procedure and accountability measures
• Has a positive, resilient, and “can-do” attitude
• Appreciates flexibility with keen ability to pivot quickly as needed to reach team goals
• Enjoys a fun, collaborative and positive work environment

Education, Experience

• Education: Bachelor's degree (required) in relevant field (preferred).
• Experience: 4+ years of relevant job experience ; 3+ years relevant agency experience
• Fully-remote; 9-5 Eastern Standard Time office hours
• Full-time, salaried; compensation commensurate with experience.
• Excellent benefits package including Medical, Dental, Long-Term/Short-Term care; 401K plan
• Twenty paid holidays; 15 days PTO
• Summer hours

Salary Range: $80,000-$85,000

Location

This position is remote, but may require some travel to Butin Headquarters located in St. Simons Island, Georgia and client specific required travel. Hiring in states located in East Coast and Central time zone.

The pay range for this role is:

80,000 - 85,000 USD per year (Remote (United States))