Account Manager, Programmatic Sales, Paramount Advertising

ENGINEERINGUK; New York (NY); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Programmatic Account Manager to join their dynamic sales team. This role offers a unique opportunity to drive programmatic advertising revenue by collaborating with various stakeholders and managing client relationships. The ideal candidate will possess a strong understanding of the programmatic advertising landscape and an entrepreneurial spirit, thriving in a fast-paced environment. You'll be instrumental in educating clients on best practices, managing campaigns, and contributing to the overall success of the sales team. If you're passionate about digital advertising and eager to make an impact, this position is perfect for you.

Qualifications

• 2+ years of advertising sales experience, with a focus on programmatic.
• Strong understanding of the digital advertising ecosystem and trends.

Responsibilities

• Manage programmatic ad campaigns, ensuring effective execution and monitoring.
• Support sales prospecting and collaborate with Direct Sales team for campaign delivery.

Skills

Advertising Sales

Programmatic Advertising

Analytical Thinking

Communication Skills

Organizational Skills

Negotiation Skills

Education

BS/BA degree

Tools

Salesforce

FreeWheel

Magnite

Pubmatic

Job description

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Account Manager, Programmatic Sales, Paramount Advertising

Sector: Media and Publishing
Role: Manager
Contract Type: Permanent
Hours: Full Time

As part of the Paramount Programmatic sales team, the Programmatic Account Manager plays an important role in growing Paramount's Programmatic advertising revenue. Programmatic Account Managers are responsible for collaborating with the Programmatic and Direct AEs to manage existing business and generate new programmatic revenue from agencies and marketers, with a consultative and technical advertising approach.

This role requires strong knowledge and understanding of programmatic advertising and the supporting AdTech ecosystem of DSPs and SSPs, and a strategic and analytical approach to programmatic and data sales.

The Paramount Programmatic Sales team is a central team within the Paramount Sales organization tasked with driving programmatic revenue and embracing the innovation and ad technology that Paramount programmatic brings to the marketplace. The Programmatic sales team partners with the convergent Paramount sales team and executives working with direct clients, agencies, and third-party partners (e.g. SSPs, DSPs, ATDs, etc).

Located in NYC, the Programmatic Account Manager supports the Paramount programmatic sales team with planning, executing and monitoring the programmatic ad campaigns. This role works closely with Programmatic clients and the Paramount Programmatic and Direct Sales teams to ensure flawless campaign planning and execution. This includes diligent campaign management across all steps of the sales process (Pre, Launch, Post) while working closely with internal stakeholders, clients and partners to maximize the effectiveness and revenue potential of their programmatic deals and campaigns.

Your Day-to-Day:

• Support the education and evangelization of Paramount's programmatic strategy, best practices, and offerings both internally and externally, serving as a key programmatic subject matter expert, evangelist and sales resource to drive programmatic revenue via PMPs and PG.
• Develop a strong understanding of Paramount's integrated SSPs (including FreeWheel, Magnite and Pubmatic) and Salesforce for deal management, forecasting and deal setup.
• Serve as the PMP Deal Manager and Client Service Lead for your assigned Hold Co and Accounts with:
  • Pre Campaign Launch/Deal Creation - Lead PMP Deal Setup and Troubleshooting including Creative QA process, Forecasting support
  • Deal Launch - Proactive Deal Monitoring, Continued Troubleshooting to ensure campaigns start on time and without any issues
  • Deal Monitoring - Attentive PMP campaign monitoring to maximize spend - including PMP pacing spend/deal health, optimizations/recommendations, Internal and External PMP Reporting from Salesforce/Freewheel, continued forecasting support
  • Client Servicing - Proactive engagement with your Programmatic clients through regular check-ins to provide regular PMP reports and insights related to deal health while instilling PMP Best Practices with buyers
• Sales Prospecting - Support your assigned Programmatic Account Executives proactive prospecting providing spend reports through indirect opportunities, bid CPM optimization, week over week top spenders across Direct & Indirect businesses.
• Collaborate with the Direct Sales team with Programmatic Guaranteed Deal Management to ensure campaign delivery and troubleshooting.

Basic Qualifications:

• A BS/BA degree, or equivalent training and experience
• 2+ years proven advertising sales experience with 1+ years in the programmatic space

Additional Qualifications:

• Programmatic-savvy expertise and an entrepreneurial spirit who will thrive in a team, solution selling and goal-oriented environment
• A solid understanding of the digital advertising ecosystem and current industry trends in display, video, and native
• A strong desire to win and grow as a sales professional
• Exceptional communication and organizational skills
• An ability to solution sell to both business and technical audiences
• Well-developed presentation skills
• An ability to manage stress well, and juggle multiple account challenges at once
• An extremely detail-oriented approach with strong analytical thinking, negotiation, strategic problem solving, organizational, and time management skills

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace.