Account Manager

Barrows; Minneapolis (MN); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision insurance

Job summary

Barrows, part of WPP Unite, is seeking a dynamic Account Manager to lead commerce-focused marketing for Unilever’s Target business. The role drives integrated strategies leveraging retail insights to boost brand presence in digital and physical retail channels.

You will manage timelines, budgets, and client communications, acting as the liaison between clients and design teams while delivering high-quality briefs and outputs.

Qualifications

• 2+ years of experience in a marketing agency, retailer, or digital company.
• In depth understanding of the Target landscape and ecosystem.
• Shopper/retail experience for CPG or health and wellness brands preferred.
• Digital experience preferred.
• Experience with brand and trade activations.
• Strategic, entrepreneurial mindset with hunger for growth.
• Excited about working in a startup environment.
• Comfortable working with clients; strong interpersonal skills.
• Proactive and decisive; driven and logical thinker.
• Lead by example and perform well under pressure.
• Proven track record of building revenue in a retail marketing environment.
• Ability to work in the office 3 days a week.

Responsibilities

• Drive the creation and implementation of retail experiences (both physical and digital) at Target.
• Manage creative projects and be the key liaison between clients and strategy and design teams.
• Serve as main point of contact for clients and manage project needs from brief to final delivery.
• Proactively anticipate internal and client needs to ensure timely delivery of projects.
• Collaborate with internal teams and external partners to drive integrated programs.
• Collaborate in strategic and tactical planning sessions with a focus on innovation.

Skills

Marketing experience

Client management

Digital experience

Job description

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.

As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Role & Responsibilities

Within the WPP Unite structure Barrows is looking to bring on a dynamic and results-oriented Account Manager to join our team, focusing on commerce for Unilever across one of their key customers, Target. This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes within Target.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Drive the creation and implementation or retail experience (both physical and digital at) Target
• Manage creative projects and be the key liaison between clients and strategy and design teams. In these cases, you will be responsible for clearly defining the project scope, managing the timeline, and ensuring ongoing communication among all parties.
• Serve as main point of contact for clients and manage their project needs, from initial brief to implementation within the studio to final reveal.
• Proactively anticipate both internal needs and client needs to ensure accurate and timely delivery of projects.
• Passion for health and wellness brands and the environment in which they operate to contribute to briefs and deliver great work.
• Develop the skill to convert research information to shopper marketing ideas that are right for your brands.
• Champion outstanding collaboration between departments to get to better work Participate in strategic and tactical planning sessions with a mind to innovation Responsible for the highest quality of creative briefs.
• Proactively problem solve with oversight from manager and escalates issues as appropriate.
• Collaborate well with internal agency teams and external agency partners to drive integrated programs.
• Strong attention to detail and organization, demonstrated through actions such as: effectively proofing own and others’ work to ensure accuracy.
• Actively and effectively manage timelines, budgets, and deliverables of multiple projects simultaneously.

Qualifications

• 2+ years of experience in a marketing agency, retailer, or digital company
• In depth understanding of the Target landscape and ecosystem
• Shopper/retail experience for CPG or health and wellness brands preferred
• Digital experience preferred
• Experience with brand and trade activations
• Strategic, entrepreneurial mindset with hunger for growth
• Excited about working in a startup environment
• Comfortable working with clients; strong interpersonal skills
• Proactive and decisive; driven and logical thinker
• Lead by example and perform well under pressure
• Computer literate, administratively strong, attention to detail, accountable
• Proven track record of building revenue in a retail marketing environment
• Ability to work in the office 3 days a week.

Salary & Benefits

The salary range for this role is $70,000 to $90,000*

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options