Account Manager
Wayne Media Group
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Benefits offered by this job
Job summary
Wayne Media Group, a Brighton, Michigan-based digital marketing and creative services firm, seeks a strategic lead to own client roadmaps, scorecards and day-to-day relationships across paid media, web, social, video, and podcasting. You will direct execution teams and ensure quality before client deliverables reach the client.
With 2-3 years of agency-side digital marketing experience, you will present strategy, not just execute it, and manage expectations across multiple channels while
Qualifications
- 2–3 years of agency-side digital marketing experience.
- Proven ability to manage client relationships directly.
- Demonstrated ability to develop and present marketing strategy, not just execute it.
- Strong written and verbal communication skills; comfortable with high-stakes clients.
Responsibilities
- Own the roadmap, scorecards and day-to-day relationship across all marketing channels.
- Lead communication with clients, present strategy and supervise execution teams.
- Coordinate across departments to ensure quality before deliverables reach the client.
- Review performance data and translate into strategic recommendations.
Skills
Education
Tools
Job description
This role serves as the strategic lead for assigned clients, owning the roadmap, scorecards, and day-to-day relationship across all marketing channels (paid, web, social, video, podcasting) while directing execution teams and ensuring quality before deliverables reach the client. It requires 2-3 years of agency-side digital marketing experience with a proven ability to manage client relationships directly and present strategy, not just execute it.
Wayne Media Group is a digital marketing and creative services firm based in Brighton, Michigan. We specialize in web design, paid advertising, videography, podcasting, and social media strategy. We run on EOS principles and lead with two beliefs: family comes before business, and when employees are supported, clients get our best work. Our core values (Extreme Ownership, Treat Others Well, Do What You Say, Be Open and Honest, Adapt to Advance) aren't just words on a wall. We hire, review, and reward by them.
Wayne Media Group is a Brighton, Michigan-based digital marketing and creative services firm that operates on EOS (Entrepreneurial Operating System) principles. We are consultants first, specializing in web design, paid advertising, videography, podcasting, and social media strategy. We don’t chase trends; we build brands that endure.
At Wayne Media, we lead by two pillars: Family over Business and Employees Come First. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients.
Our Core Values are non-negotiable. We hire, fire, review, and reward against them:
- Extreme Ownership: Everyone leads. All leaders are responsible for what goes on within their department.
- Treat Others Well: Treat everyone how you’d want to be treated (Luke 6:31).
- Do What You Say: Trust is built through action, not just words.
- Be Open and Honest: We speak truthfully, listen openly, and build trust through clear, respectful communication.
- Adapt to Advance: We don’t resist change; we innovate through it.
In alignment with the EOS Accountability Chart, this seat is responsible for the following five major roles:
- Serve as the strategic lead for assigned clients across all active marketing channels (paid media, web, social media, videography, podcasting, etc.)
- Develop, maintain and present client roadmaps that align to business goals and evolve with performance data
- Build and manage client scorecards (define meaningful KPIs, track progress and identify gaps)
- Translate client goals into clear direction for execution teams across paid ads, social media, web and media
- Own the client relationship day to day serving as the primary point of contact for strategic conversations
- Lead recurring client meetings, prepare agendas and deliver clear, confident strategy updatesProactively communicate wins, challenges and strategic pivots rather than waiting for clients to ask
- Manage client expectations around timelines, deliverables and scope
- Brief execution teams clearly and completely so work can begin without ambiguity
- Quality control on all deliverables before they reach the client to ensure alignment with strategy and brand standards
- Review performance data regularly and translate it into strategic recommendations (not just reporting numbers but telling the story behind them)
- Flag underperforming areas proactively and bring solution-oriented thinking to the Client Services Director
- Participate in weekly, monthly, or quarterly strategy meetings with clients
To be successful in this role, the individual must:
- Get It: Deeply understand the role, the culture, and the Wayne Media way.
- Want It: Have the internal drive and passion to perform this role at a high level.
- Capacity: Have the mental, physical, and emotional time/skills to do the job well.
- Solid understanding of digital marketing channels (paid ads, social media, web, media) enough to set strategy and hold execution teams accountable
- Comfortable building and presenting reports, scorecards and roadmaps
- Familiarity with project management tools for submitting and tracking cross- team requests (Clickup, Asana, Monday, etc.)
- Experience with client facing presentation tools (Google slides, Canva, etc.)
- Working knowledge of analytics platforms (Google Analytics, Meta Business Suite or similar)
- Strong working knowledge of Google Workspace
- Bachelor’s degree in Marketing Communications, Business or related field preferred
- Equivalent experience in lieu of degree is acceptable
- 2-3 years of experience in a digital marketing environment, preferably agency side
- Experience managing client relationships directly, not just supporting them
- Demonstrated ability to develop and present marketing strategy, not just execute it
- Strong written and verbal communication skills; comfort in high-stakes client interactions
- Detail-Oriented: Maintains strong attention to layout, spacing, and consistency.
- Collaborative: Works well across teams and accepts feedback constructively.
- Proactive: Takes initiative to stay ahead on projects and seek clarity.
- Healthcare, Dental, and Vision
- 401(k) with a 3% match
- Financial wellness planning program
- Paid maternity and paternity leave
- Paid Time Off (3 Weeks Starting, prorated based on start date)
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