Account Executive, Publicity

Allied Global Marketing; Orlando (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k and Flexible PTO

10 company paid holidays

Job summary

Allied Global Marketing is seeking an Account Executive to join our Publicity team in Orlando Hybrid. You will support assigned accounts from research through execution, craft media materials, and identify story opportunities to secure coverage.

You will manage client relationships, coordinate deliverables, and contribute to campaign strategy while leveraging AI tools responsibly for research, writing, and reporting in a fast-paced agency setting.

Qualifications

• Bachelor's degree preferred and 3+ years agency/public relations experience.
• Proven success in media pitching and securing placements.
• Strong local, regional, and national media relationships.
• Excellent writing, editing, and verbal communication skills with AP style knowledge.

Responsibilities

• Serve as day-to-day client contact and manage deliverables.
• Pitch and secure earned media placements with local, regional, and national outlets.
• Draft client-facing and media-facing materials accurately and with minimal revisions.
• Develop media strategies and timelines for campaigns.
• Collaborate with senior team and support junior staff.

Skills

Media relations

Communication

Account management

Story pitching

Organizational skills

Education

Bachelor’s degree in communications, marketing, PR, journalism

Tools

Microsoft Office

AI tools for research

Job description

Account Executive, Publicity

Location: Orlando (Hybrid)

Allied Global Marketing is hiring an Account Executive to join our Publicity team, supporting clients across the travel, hospitality, entertainment, B2B, and lifestyle industries.

The Account Executive will support assigned accounts from research and ideation through execution, media relations, reporting, and analysis. This role requires excellent communication, strong media relationships, organization, creative thinking, and the ability to translate client goals into effective earned media activity.

The Account Executive will serve as a reliable day-to-day client contact, own key deliverables and timelines, develop compelling media materials, identify story opportunities, secure meaningful coverage, and contribute to campaign strategy while continuing to strengthen independent judgment and account management skills.

At Allied Global Marketing, we embrace the thoughtful and responsible use of generative AI to enhance creativity, strategic thinking, and efficiency. Team members are expected to use in-house AI tools for research, brainstorming, writing, media analysis, reporting, presentations, and workflow optimization while maintaining accuracy, confidentiality, sound judgment, and strong client service.

Duties include, but are not limited to:

Client Relations / Account Management

• Serve as a reliable day-to-day contact for assigned clients and build responsive relationships
• Understand each client’s business, goals, audiences, messaging, priorities, and competitive landscape
• Draft client meeting agendas and recaps, lead appropriate portions of meetings, and ensure follow-up on action items
• Anticipate client needs and proactively bring forward solutions-oriented recommendations
• Contribute to long-term planning, campaign development, communications plans, and timelines
• Own assigned deliverables, deadlines, and account responsibilities, escalating risks when appropriate
• Draft client-facing and media-facing materials accurately and with minimal revisions
• Represent Allied and clients professionally during meetings, events, interviews, photoshoots, and influencer activations

Media Relations / Campaign Execution

• Consistently pitch and secure meaningful earned media placements with local, regional, and national outlets
• Identify creative, timely story angles aligned with client objectives
• Build and maintain relationships with journalists, producers, editors, creators, and influencers across relevant markets
• Proactively build media relationships through introductions, desksides, meetings, events, and ongoing communication
• Lead media outreach with tailored, compelling pitches relevant to each journalist and outlet
• Maintain a strong understanding of client messaging and apply it consistently across outreach and media interactions
• Monitor media trends, editorial priorities, cultural moments, and journalist workflows, adjusting outreach as needed
• Understand the media landscape across traditional press, digital publications, newsletters, podcasts, broadcast, social platforms, and influencer-driven media
• Staff press and influencer opportunities and support events, interviews, photoshoots, and on-site client needs as assigned

Writing / Content Development

• Draft clear, compelling press releases, media alerts, pitches, news bites, trend pitches, briefing documents, run of shows, talking points, and other communications materials
• Apply AP Style consistently and demonstrate strong journalistic instincts
• Adapt writing style and tone to different client brands, audiences, outlets, and objectives
• Develop customized pitches for specific journalists and outlets rather than generic outreach
• Bring creative thinking and culturally relevant ideas to brainstorms and campaign development
• Use AI tools to support ideation, research, drafting, and editing while fact checking outputs, protecting confidential information, and applying human review

Research / Reporting / Analysis

• Deliver timely, accurate, strategic client reports with minimal revisions
• Track earned coverage and translate results into clear recaps that demonstrate value and progress against client goals
• Provide proactive media roundups highlighting relevant news, insights, trends, and opportunities
• Conduct competitive analysis and research that supports campaign planning, media strategy, and client recommendations
• Identify industry shifts, cultural trends, competitive activity, and media opportunities that can inform strategy
• Use AI tools to strengthen research, media analysis, reporting, and workflow efficiency while validating sources, accuracy, and context

Organization / Team Collaboration

• Manage multiple accounts, projects, deadlines, and priorities effectively in a fast-paced agency environment
• Maintain accurate timelines, trackers, media lists, coverage documentation, meeting notes, and account records
• Demonstrate strong time management, proactive communication, and follow-through
• Collaborate effectively with senior team members, peers, junior staff, and cross-functional agency partners
• Support junior team members in developing media outreach, clip recapping, organization, and task execution skills
• Identify workflow obstacles early, communicate workload needs, and help keep teams aligned on priorities
• Remain open to constructive coaching and apply feedback to improve performance and professional growth

Agency / Professional Development

• Build trust with clients, Allied leadership, colleagues, media, influencers, and business associates through sound judgment, strong writing, responsiveness, and professional communication
• Maintain professional conduct in all business and social situations, including a responsible social media presence
• Continue developing communication, leadership, creative thinking, strategic thinking, analytical, and independent problem-solving skills
• Stay informed about media, culture, technology, client industries, business trends, and the broader marketing landscape
• Practice honesty, integrity, and transparency with colleagues, media, influencers, clients, and business associates
• Collaborate with leadership on workload planning, evaluations, goal setting, and professional development
• Foster team collaboration and positive workplace morale through partnership, mentorship, and support
• Understand services offered across Allied Global Marketing and contribute Publicity expertise to integrated client work when appropriate

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related discipline preferred
• 3 or more years of agency, corporate communications, or in-house public relations experience, preferably within hospitality, entertainment, travel, lifestyle, or consumer industries
• Demonstrated success in media pitching and securing meaningful placements
• Strong local, regional, and national media and influencer relationships
• Excellent writing, editing, presentation, and verbal communication skills, including strong knowledge of AP Style
• Strong journalistic instincts and the ability to craft compelling narratives for diverse audiences
• Strong understanding of the evolving media landscape across traditional press, digital, social, creators, and influencer-driven media
• Strong organization and time management with the ability to manage multiple projects, priorities, and deadlines
• Independent, creative, service-oriented self-starter eager to learn, evolve, and take on increasing responsibility
• Working knowledge of AI tools for research, ideation, writing, media analysis, reporting, presentations, and workflow management
• Ability to use AI responsibly by evaluating accuracy, protecting confidential information, validating sources as appropriate, and applying sound human judgment
• Proficiency in Microsoft Office and comfort learning relevant project management, media intelligence, reporting, communications, and creative tools
• Understanding of how YouTube, Instagram, Facebook, and TikTok can contribute to an earned media strategy
• Experience supporting multicultural communications and publicity efforts, with exposure to Hispanic/Latino, Black/African American, AAPI, LGBTQ+, and other diverse audiences and media, is a plus
• Fluency or professional proficiency in a language in addition to English, such as Spanish, Portuguese, Mandarin or another language relevant to multicultural audiences, is a plus
• Ability to work independently and collaboratively in a hybrid environment, with regular in person work and meetings in the Orlando area
• Reliable transportation and the ability to travel locally as required for client meetings, media opportunities, events, and other business needs
• Flexible schedule allowing for occasional nights, weekends, and travel based on client needs

Details

• This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). We also offer 10 company paid holidays.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.