Account Executive, Paid Media Florida

5W Public Relations LLC.; Florida; Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary + benefits

Flexible PTO

Summer Fridays and other Fridays

Parental leave

5W University

Professional development support

Exclusive sports & Broadway tickets

Matching donations

Job summary

5W Public Relations LLC. is seeking an AE, Paid Media to plan, run, and optimize campaigns across search, social, display, and newer channels for a diverse client base. The role emphasizes hands-on buying, client communication, and growth across platforms.

The position is hybrid, based in Miami or Tampa with 3 days in the office, offering exposure to multiple channels and industries and opportunities to learn and advance in a fast-paced agency environment.

Qualifications

• 1–2 years of experience planning and buying digital media.
• Agency experience with multiple clients is preferred.
• Knowledge of Google Ads, Meta Ads Manager, and GA4 is required; GTM, programmatic platforms, LinkedIn and TikTok Ads are a plus.

Responsibilities

• Collaborate with clients and internal teams to set goals, audiences, budgets, and KPIs and build media plans.
• Plan, launch, and manage campaigns across Paid Search, Paid Social, Display, Programmatic, and newer channels.
• Manage budgets and pacing across several accounts and adjust bids as needed.

Skills

Digital media planning

Campaign optimization

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Programmatic platforms

LinkedIn Ads

TikTok Ads

Job description

5W is hiring an AE, Paid Media to plan, run, and optimize campaigns for a range of clients. You'll work across search, social, display, and newer channels, and you'll team up with our account, creative, and analytics groups to get clients real results.

This is a great fit for someone with hands‑on buying experience who wants more responsibility and room to grow. You'll own campaigns, talk directly with clients, and learn across a lot of platforms and industries. People who do well here are driven, think like entrepreneurs, and like going beyond what's expected.

This is a hybrid role based in our Miami or Tampa office, with 3 days per week in office.

What You’ll Do

• Work with clients and our internal team to set campaign goals, audiences, budgets, and KPIs, then build media plans around them.
• Plan, launch, and manage campaigns across Paid Search (Google Ads, Microsoft Advertising), Paid Social (Meta, LinkedIn, TikTok, X, Pinterest, Snapchat), Display and Programmatic (DSPs like The Trade Desk or DV360, ad networks), and newer channels like CTV, streaming audio, and retail media.
• Manage budgets and pacing across several accounts.
• Check performance daily and adjust bids, targeting, creative, and budgets as needed. Set up A/B tests to keep improving results.
• Build reports that track ROAS, CPA, CTR, conversion rate, and other KPIs, and explain to clients what the results mean and what we should do next.
• Look at client business data alongside media data to see how paid campaigns are affecting sales, leads, and growth.
• Set up and troubleshoot conversion tracking, pixels, and tags with our web and analytics teams.
• Work with the creative team on ad ideas, copy, and assets, and use performance data to shape future creative.
• Present media plans and results to clients.
• Keep up with platform updates, privacy changes, and industry trends, and share new ideas with the team.

What You Have

• 1-2 years of experience planning and buying digital media, with results you can show.
• Current or past agency experience working on multiple clients.
• Working knowledge of Google Ads, Meta Ads Manager, and Google Analytics 4. Experience with Google Tag Manager, programmatic platforms, or LinkedIn and TikTok Ads is a plus.
• Comfort with numbers and spreadsheets (Excel or Google Sheets). Looker Studio experience is a bonus.
• Experience putting together media strategies and presenting them to clients.
• Strong writing and communication skills.
• Good organization and attention to detail, with the ability to handle several projects and deadlines at once.
• A flexible, team-oriented approach to work.

Why you’ll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through "5W University" and development initiatives
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

Note:

This is a hybrid role based in our Miami or Tampa office, with 3 days per week in office.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in 5WPR’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.