Account Executive, Digital

5W Public Relations LLC.; Miami, Northern (FL, KY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible PTO

Hybrid work model

ClassPass partnership

Professional development

Job summary

5W Public Relations LLC in Miami/Tampa offers a hybrid ACCOUNT EXECUTIVE role focused on supporting planning, execution, and optimization of multi-channel marketing campaigns for clients. You will work with cross-functional teams to activate digital channels, draft content, and analyze performance to improve ROI.

The position requires a Bachelor's degree in marketing/advertising/business and 2–3 years in channel activation or digital marketing.

Qualifications

• Bachelor's degree in marketing, advertising, business, or a related field.
• 2–3 years of experience in channel activation, social media, or digital marketing.
• Basic knowledge of digital marketing channels (social, search, display, email).
• Familiarity with campaign tracking, measurement and analytics tools.
• Developing analytical skills and ability to derive insights.
• Strong planning, organization and cross-functional collaboration.
• Proactive mindset with interest in industry trends.

Responsibilities

• Support development of corporate digital, social and executive visibility strategies.
• Conduct research across client priorities, industry conversations, earned media, competitors and cultural trends to inform content planning.
• Contribute to executive social audits, competitive benchmarking and platform assessments.
• Draft social copy, executive thought leadership, content calendars, briefs, monitoring reports and client-ready materials.
• Coordinate with copywriters, designers, video editors and other specialists to ensure timely delivery of content.
• Maintain calendars, trackers, approvals and deliverables across multiple accounts.
• Monitor client, industry and cultural conversations to identify meaningful content opportunities and potential risks.
• Pull platform analytics and support reporting on content and channel performance.
• Translate performance data into initial learnings and recommendations with senior team guidance.
• Work closely with PR account teams to identify opportunities to extend earned media through executive and brand social channels.
• Collaborate with creative, influencer, paid media and analytics teams as needed.
• Understand how earned, owned, executive and social content work together within an integrated communications program.
• Support cross-functional workflow and ensure digital deliverables remain aligned with broader account priorities.
• Participate in client meetings and provide updates on assigned workstreams.
• Develop strong working relationships with internal account teams and client contacts.
• Support preparation of client presentations, status reports and strategic recommendations.
• Manage assignments and deadlines with strong attention to detail and proactively flag issues.

Skills

Channel activation

Social media

Digital marketing

Campaign management

Content development

Education

Bachelor's degree in marketing/advertising/business

Tools

Google Analytics

Job description

As an Account Executive at 5WPR, you will play a key role in supporting the planning, execution, and optimization of multi-channel marketing campaigns for our clients. Leveraging your growing expertise in digital channels and campaign management, you will contribute to the success of client campaigns by actively participating in the activation and utilization of various marketing channels. Working closely with cross-functional teams, your focus will be on ensuring smooth execution and delivering results that align with client objectives while maximizing return on investment (ROI).

This is a hybrid role based in our Miami or Tampa office, with 2-3 days per week in office.

Here's what you'll be doing:

• Support the development of corporate digital, social and executive visibility strategies aligned with broader client communications and business objectives.
• Conduct research across client priorities, industry conversations, earned media, competitors and cultural trends to inform content planning.
• Contribute to executive social audits, competitive benchmarking and platform assessments.
• Assist in identifying content pillars, editorial opportunities, platform priorities and measurement frameworks.
• Stay informed on platform changes, emerging formats, AI/search developments and social best practices.

Content Development & Execution

• Support day-to-day execution of executive and corporate social programs across LinkedIn, X, Instagram, TikTok and other relevant platforms.
• Draft social copy, executive thought leadership, content calendars, briefs, monitoring reports and client-ready materials.
• Support short-form video development through research, scripting, clip identification, timestamps, captions and platform packaging.
• Coordinate with copywriters, designers, video editors and other specialists to ensure timely delivery of content.
• Maintain calendars, trackers, approvals and deliverables across multiple accounts.

Monitoring, Insights & Optimization

• Monitor client, industry and cultural conversations to identify meaningful content opportunities and potential risks.
• Pull platform analytics and support reporting on content and channel performance.
• Help identify patterns across topics, formats, creative and audience engagement.
• Translate performance data into initial learnings and recommendations with senior team guidance.

Integrated Communications & Collaboration

• Work closely with PR account teams to identify opportunities to extend earned media through executive and brand social channels.
• Collaborate with creative, influencer, paid media and analytics teams as needed.
• Understand how earned, owned, executive and social content work together within an integrated communications program.
• Support cross-functional workflow and ensure digital deliverables remain aligned with broader account priorities.

Client & Account Management

• Participate in client meetings and provide updates on assigned workstreams.
• Develop strong working relationships with internal account teams and client contacts.
• Support preparation of client presentations, status reports and strategic recommendations.
• Manage assignments and deadlines with strong attention to detail and proactively flag issues.

Here's what you'll need:

• Bachelor's degree in marketing, advertising, business, or a related field.
• 2-3 years of experience in channel activation, social media, or digital marketing, preferably within a digital agency or marketing environment.
• Basic knowledge of digital marketing channels, including social media, search, display, email, and content marketing.
• Familiarity with campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
• Developing analytical skills, with the potential to interpret data and derive actionable insights to optimize channel performance.
• Good project management and organizational skills, with the ability to contribute to managing multiple campaigns simultaneously and meeting deadlines.
• Developing communication and collaboration skills, with the potential to work effectively in cross-functional teams.
• A proactive mindset, demonstrating an interest in staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through "5W University" and development initiatives
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

#LI-Hybrid

Ready to join 5WPR?