Account Executive

CBS News and Stations; West Sacramento (CA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) plan

Tuition assistance program

Generous paid time off

Job summary

CBS News and Stations in West Sacramento seeks a dynamic broadcast seller to drive revenue across multiple platforms including Paramount+ and Pluto TV. As part of a team of passionate individuals, you will build client relationships and create custom advertising solutions to meet client needs.

The ideal candidate has over two years of experience in broadcast sales, a strong consultative approach, and exceptional negotiation skills. This role offers a competitive salary and comprehensive benefits including medical, dental, and 401(k).

Qualifications

• 2+ years of local broadcast experience in advertising sales.
• Proven track record of exceeding revenue goals.
• Strong consultative selling skills.

Responsibilities

• Prospect and develop new business accounts.
• Manage existing client relationships for revenue growth.
• Present integrated advertising solutions.

Skills

Broadcast advertising sales

Prospecting

Negotiation

Client relationship management

Presentation skills

Education

Bachelor's degree

Tools

WideOrbit

Salesforce

Microsoft Excel

Job description

We Are Paramount

#WeAreParamount on a mission to unleash the power of content… are you in? We’re a team of passionate people who recognize the power of content and enjoy a touch of fun and uniqueness. Together we co‑create moments that matter for our audiences and our employees and aim to leave a positive mark on culture.

The Opportunity

This is not a maintenance role. It is a growth role built for a broadcast‑experienced seller who can do it all – someone who has worked locally, knows how to maximize opportunities, and is hungry to excel as a multi‑screen, multi‑market powerhouse.

What You’ll Do

• Hunt – prospect relentlessly across local, regional, and national categories. New-to‑station and non‑traditional revenue is your primary mandate. You don't wait for the phone to ring.
• Sell all screens – drive revenue across CBS O&O broadcast, Paramount+, and Pluto TV in a single, integrated pitch.
• Go multi‑market – leverage the full 17‑market CBS O&O footprint to bring advertisers a scaled broadcast solution to reach audiences across any and all markets.
• Build, don't inherit – develop direct client and agency relationships from the ground up; own your pipeline and your outcomes.
• Think like a strategist – package custom solutions (tentpole programs, sports integrations, streaming packages, sponsorships) tailored to client business objectives, not just available inventory.
• Own your numbers – manage quarterly and annual account plans, forecast accurately, and hit monthly and quarterly revenue goals.
• Stay ahead of the market – know the linear and streaming landscape, understand where categories are investing and why, and bring category intelligence into every client conversation.
• Collaborate to win – partner with Integrated Marketing, Account Management, Traffic, and others to deliver seamless, high‑impact campaigns from pre‑sale through post‑recap.
• Stay sharp – keep a pulse on marketplace trends, category dynamics, and the evolving linear and streaming landscape.
• Represent WCBS‑TV at client meetings, presentations, and station events.

Key Responsibilities

• Prospect, develop, and manage new and existing business accounts to achieve and exceed revenue goals.
• Build and maintain strong client relationships through remarkable service and strategic guidance.
• Identify client needs and create customized, creative multi‑media advertising campaigns.
• Present and sell integrated advertising solutions across broadcast, digital, and emerging platforms.
• Demonstrate strong negotiation and closing skills throughout the sales cycle and utilize media research and ratings tools (e.g., Nielsen) to develop data‑driven proposals.

What You Bring – Required

• 2+ years of local broadcast experience, multi‑platform, or local media advertising sales with a verifiable track record of hitting or exceeding revenue goals.
• Real hunger – you prospect, you pitch, you close. You do not wait for business to come to you.
• Strong consultative selling skills with the ability to build lasting client partnerships.
• Experience working with both advertising agencies and direct clients.
• Outstanding presentation, negotiation, and closing skills.
• Excellent written and verbal communication skills.
• Ability to manage a high‑volume, fast‑paced book of business with professionalism and precision.
• Valid CA driver's license.

What You Bring – Preferred

• Experience selling streaming, digital, or OTT inventory in addition to linear television.
• Familiarity with Paramount+, Pluto TV, or FAST/AVOD platform sales.
• Experience selling multi‑market or national broadcast packages.
• Bachelor's degree preferred.
• Proficiency with WideOrbit, Strata, Salesforce, and Microsoft Excel.

Additional Information

Hiring Salary Range: $80,000.00 – 100,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington, and most other geographies. Starting pay depends on location, market demands, experience, training, and education. Benefits include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program, PTO, and sales incentive compensation.

What We Offer

• Attractive compensation and comprehensive benefits packages.
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on‑site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Equal Opportunity Statement

Paramount is an equal opportunity employer (EOE) including disability/vet. Paramount is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Paramount careers site. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.