Account Executive

Madrona Venture Labs; Seattle (WA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Flexible time off

Choice of hardware and setup

Job summary

Madrona Venture Labs is seeking a Founding Account Executive in Seattle, WA. This role focuses on owning the full sales cycle, generating pipeline, and refining sales strategies. Candidates should have 3-6 years of B2B SaaS sales experience and a strong outbound capability. The role is hybrid and includes competitive salary, meaningful equity, and flexible time off to ensure work-life balance. Join a team dedicated to building a successful company from the ground up.

Qualifications

• 3-6 years of proven B2B SaaS sales experience with a track record of exceeding quotas.
• Experience in closing significant deals and generating own pipeline.
• Ability to sell to technical or operational buyers in IT and security environments.
• Builder mindset with comfort in early-stage environments and learning quickly.

Responsibilities

• Own the full sales cycle from outreach to deal closure.
• Generate pipeline through outbound efforts and events.
• Engage with IT, Security, HR, and Operations stakeholders.
• Refine messaging and improve positioning of Ravenna.
• Define and build the sales motion contributing to CRM processes.

Skills

B2B SaaS sales experience

Outbound prospecting

Navigating complex organizations

Strong communication skills

Job description

Location

Seattle

Address

Seattle, Washington

Employment Type

Full time

Location Type

Hybrid

Department

Sales

About the Role

Ravenna is looking for a Founding Account Executive to own the sales process from end to end and help build our go to market motion from the ground up.

This is an early role on the team. You will work directly with the founders to define how we sell, refine our messaging, and build a repeatable sales motion. You will be responsible for generating pipeline, running the sales process, and closing deals.

This is not a role focused only on closing. You will be expected to prospect, create opportunities, and build relationships with buyers across IT, HR, Security, and Operations teams.

Ravenna sells into complex organizations. You will work with technical and operational stakeholders and help them understand how Ravenna can improve their internal workflows.

This role is ideal for someone who enjoys building, operates with urgency, and wants to play a central role in shaping a company’s go to market strategy.

Responsibilities

Own the full sales cycle

Manage deals from initial outreach through close and handoff. Run discovery, demos, and negotiations with a focus on driving real business outcomes.

Generate pipeline

Actively prospect and create new opportunities through outbound efforts, events, and creative approaches. Build a consistent pipeline of qualified deals.

Sell to complex organizations

Engage with stakeholders across IT, Security, HR, and Operations. Navigate multi stakeholder buying processes and drive alignment across teams.

Refine messaging and positioning

Work closely with the founders to improve how Ravenna communicates its value. Use insights from conversations to strengthen positioning and sales materials.

Build the sales motion

Help define playbooks, processes, and systems that will scale Ravenna’s sales efforts. Contribute to CRM structure, forecasting, and reporting.

Represent Ravenna externally

Engage with customers, attend events, and build relationships within the market.

About You

Proven sales performance

You have three to six years of B2B SaaS sales experience and a track record of consistently hitting or exceeding quota.

You have experience closing meaningful deals and generating your own pipeline.

Strong outbound capability

You are comfortable prospecting and creating opportunities from scratch. You do not rely on inbound leads.

Experience selling to technical or operational buyers

You have experience selling into IT, Security, or enterprise software environments, or have worked with similar stakeholders.

You understand how to navigate complex organizations and multi stakeholder buying processes.

Builder mindset

You enjoy working in early stage environments where there is no defined playbook. You are comfortable experimenting, learning quickly, and improving systems over time.

Strong communication and discovery skills

You are able to run effective discovery, understand customer pain points, and clearly communicate value.

Ownership and execution

You take responsibility for your pipeline and outcomes. You are organized, disciplined, and focused on results.

Benefits

Competitive Salary

• We believe great people should be compensated well. While we are an early stage company, we offer competitive salaries and aim to pay top of market for exceptional talent.
• We are building an ambitious company and know that attracting great people requires strong compensation.

Meaningful Equity

• We hire people who want to help build Ravenna from the ground up. Equity ensures that when the company succeeds, the people who helped build it share in that success.
• Early team members have the opportunity to make a real impact on both the product and the future of the company.

Choose Your Setup

• Great work requires great tools. At Ravenna you can choose the hardware and setup that helps you do your best work.
• Most of the team uses high performance Mac laptops, but you have the flexibility to select the tools and environment that fit your workflow.

Flexible Time Off

• Doing great work requires time to recharge. We offer flexible paid time off so you can take the time you need to rest and stay at your best.
• We trust our team to manage their time responsibly while delivering meaningful results.