ACCOUNT EXECUTIVE

Woodward Communications, Inc.; Riverton (IL); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Health plan

Dental plan

Vision plan

401(k) with employer match

Employee Stock Ownership Program

Paid time off

Job summary

Woodward Communications, Inc. is seeking a results-driven sales professional to represent the company and build strong client relationships. You will focus on understanding clients’ business to recommend appropriate marketing plans across broadcast, digital, and events.

The role involves meeting revenue targets through upselling and prospecting new business, while maintaining collections and delivering proactive customer service. A team-focused, professional demeanor is essential.

Qualifications

• College degree or proven career track plus at least two years' business, marketing, or sales experience.
• Excellent listening and communication skills.
• Proficient in Windows, Google Suite and Microsoft Office.

Responsibilities

• Represent the company professionally and build relationships with clients.
• Sell and upsell/cross-sell to meet revenue goals and expand the station revenue base.
• Inform clients of credit terms and ensure timely collection.

Skills

Listening skills

Communication skills

Client relationship building

Education

College degree or equivalent

Two years in business/marketing/sales

Tools

Windows

Google Suite

Microsoft Office

Job description

• Represent the company in a professional manner.
• Build strong relationships with clients through understanding of clients’ business and only recommending appropriate marketing plans that may include other stations, schedules, promotions, digital products and events.
• Responsible for meeting or exceeding all revenue goals through selling/upselling/cross-selling current clients and expanding station revenue base by prospecting for new business leads.
• Maintain strong collections by adhering to the credit terms.
• Actively participate in the Great Game of Business philosophies to ensure the success of the broadcast division.
• Maintain a “customer comes first” environment with pro-active commitment to internal and external customer service.

Overall Responsibilities

• Represent the company in a professional manner.
• Build strong relationships with clients through understanding of clients’ business and only recommending appropriate marketing plans that may include other stations, schedules, promotions, digital products and events.
• Responsible for meeting or exceeding all revenue goals through selling/upselling/cross-selling current clients and expanding station revenue base by prospecting for new business leads.
• Maintain strong collections by adhering to the credit terms.
• Actively participate in the Great Game of Business philosophies to ensure the success of the broadcast division.
• Maintain a “customer comes first” environment with pro-active commitment to internal and external customer service.

Specific Responsibilities

• Propose a complete marketing plan to match clients’ needs that includes broadcast and digital. Display skill in needs analysis, overcoming objections, and closing while always working to establish a relationship with clients.
• Work to meet or exceed monthly sales revenue and progress goals that include radio and digital (owned/operated and programmatic) components as mutually agreed upon with the sales manager.
• Inform clients of station credit/collection terms at time of sale and ensure timely collection of amounts due. Consistently review monthly aging reports to ensure timely collection of monies due. Work with the Business Manager and adhere to any credit terms set up for specific clients (such as cash-in-advance or special credit terms).
• Service, sell, and upsell clients. Present additional opportunities that include digital products to clients that expand their present advertising investment with the station as long as it works for a client’s specific need.
• Pursue sales to inactive accounts from assigned list and prospect for new unclaimed accounts in the market (with a specific focus on local/direct business).
• Stay informed and up-to-date on market conditions and all competitive media. Recognize and communicate stations' position in the advertising market. Educate clients on all available media opportunities in WCM’s current markets.
• Set performance goals with the General Sales Manager: short, medium, and long-range goals must be established.
• Maintain a daily planning system, keep record of appointments, future tasks and deadlines, client copy changes, and other pertinent information.
• Communicate clearly with:
• Clients (external)
• Co-workers (internal) by following proper channels of communication via voice, written, etc.
• Maintain a neat and professional appearance as defined by the Woodward Community Media dress code policy.
• Assist at large station events throughout the year as needed.
• Other duties as assigned.

Qualifications

Behavior

Be a team player. Respectful of others' time and their responsibilities. Conduct self in a professional manner that enhances one’s own self-image and the company’s image. Self-starter. Trustworthy. Highly motivated. Persuasive. Exhibits positive, professional, and constructive behavior while working with co-workers and clients. Empathetic. Maintain a valid driver’s license and adequate automobile insurance.

Skills

Good listening and communication skills. Proficient in basic software programs like Windows, Google Suite, Microsoft Office, etc. Ability to gather information and draw conclusions quickly.

Knowledge

College degree or successful proven career track plus a minimum of two years’ business, marketing, or sales experience or equivalent career track.

Benefits

• Health, Dental, Vision, Flexible Spending, Health Savings Account, Life, AD&D, Critical Illness, Accident, Hospital Indemnity, 401(k) with employer match, Employee Stock Ownership Program, Paid time off, Maternity leave, Parental leave, Caregiver leave, Employee Assistance Program, Travel Assistance, Funeral Planning.