Account Executive

Cumulus Media Inc.; Lake Charles (LA); On-site; USD 33,000 - 56,000; Full time

Benefits offered by this job

Commission-based organization

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holidays

Job summary

Cumulus Media is hiring an Account Executive in Lake Charles, LA. You will manage relationships with local and regional businesses, identify new opportunities, and provide marketing solutions to help clients reach business goals.

The role emphasizes revenue growth, product knowledge, and collaborative cross-platform selling. The position offers a commission-based structure with uncapped earning potential, a focus on professional development, and a suite of company products and services to

Qualifications

• Bachelor's degree in Business, Marketing or related field preferred.
• Minimum 2 years in media sales preferred.
• Proven ability to identify client goals and deliver marketing solutions.

Responsibilities

• Identify client business needs and develop customized marketing solutions across multiple platforms.
• Deliver and develop effective proposals and presentations to drive revenue.
• Negotiate and close sales, building long-term client relationships.
• Manage orders, billing issues, reports, and competitive analysis in coordination with station teams.
• Represent the full suite of products and services including digital assets, events, and marketing solutions.

Skills

Microsoft Office

CRM tools

Communication skills

New business development

Client presentations

Lead generation

Sales metrics

Self-motivated

Team collaboration

Media sales

Education

Bachelor's in Business/Marketing

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 380 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visit www.cumulusmedia.com.

Position Overview

The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities & Qualifications

Key Responsibilities:

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives


• Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client


• Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform


• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients


• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming


• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform


• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times


• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis


• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools


• Excellent communication skills


• Passion for developing new business relationships in an outside sales role


• Enjoy presenting to clients of sales opportunities and post-sale successes


• Strong understanding of lead generation and ability to connect with viable prospects


• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business


• Self-motivating and entrepreneurial spirit


• Positive and friendly with a willingness to collaborate


• High energy and passion for sales


• Flexible, creative and curious


• Digitally savvy


• 2 years in Media Sales backgroundpreferred


• Bachelor's Degree in Business, Marketing or related field is preferred

Pay Range

USD $3,000.00 - USD $5,000.00 /Mo.

Pay Range

The monthly pay range listed above reflects your guaranteed income during your first year, with additional opportunities to earn commissions

What We Offer

• Commission-based organization with uncapped earning potential and guaranteed income in year one of employment


• Focused, responsible and collaborative work environment with the ability to ask, \"what if\" and try innovative solutions


• Medical, Dental & Vision Insurance coverage


• 401K with company match


• Paid Vacation, Sick & Holiday time off
  Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).