Account Executive

NAB Leadership Foundation; Harrisburg (Dauphin County); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

401(k) with company match

Teladoc access

Spring Health therapy

Paid time off

Nine paid holidays

Job summary

TEGNA in Harrisburg, PA is seeking a driven Digital Media Sales Account Executive to accelerate revenue across streaming, online video, display and content marketing solutions. You will build long-term client relationships, identify opportunities, and deliver data-driven campaigns that meet marketing goals.

The role requires 3+ years in digital media sales, strong negotiation skills, and the ability to interpret analytics for ROI.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry.
• Proven track record of meeting or exceeding sales targets in a competitive environment.
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics to provide actionable insights.
• Self-motivated, with a passion for sales and digital media.
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus.
• Must possess and maintain a valid driver’s license and be able to travel locally to meet with clients and business partners as needed.

Responsibilities

• Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Skills

Digital media sales

Sales targets

Digital marketing channels

Communication skills

Data analytics

Self-motivation

CRM & Office proficiency

Driver's license

Tools

Google Analytics

DSPs

SSPs

Job description

Overview

About TEGNA

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. We are building a sustainable future for local news.

We are seeking a highly motivated and results-driven technology or digital media sales account executive to join our team. This role is responsible for driving revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships. The ideal candidate will have a proven track record in digital sales, business development with a deep understanding of media and marketing trends, and the ability to build and maintain strong client relationships. This role requires a strategic approach to identifying opportunities, pitching solutions, and delivering measurable results for clients.

Key Responsibilities

• Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Reporting & Analytics: Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Collaboration: Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Performance Management: Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Self-motivated, with a passion for sales and digital media
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus
• Must possess and maintain a valid driver’s license and be able to travel locally to meet with clients and business partners as needed

Preferred Skills

• Experience in working with business owners and/or agency clients
• Knowledge of streaming and digital media
• Familiarity with tools like Google Analytics, DSPs, and SSPs

Why Join Us?

We offer a collaborative, high-energy environment where your contributions make an immediate impact. Join a forward-thinking team and drive the future of media sales with access to cutting-edge tools and resources.

Job Type: Full-Time
Location: Harrisburg, PA
Salary: Competitive base + commission

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Options include two medical plan choices through Blue Cross Blue Shield of Texas, dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers company matching and vesting from day one. All employees and eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with Spring Health. TEGNA also provides Paid Time Off and nine paid holidays per year.

EEO statement:

TEGNA Inc. is an equal opportunity employer. We value and consider applications from all qualified candidates without regard to protected characteristics. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation to submit your application, please email [e-mail]

Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application. Communications will come from a tegna.com domain. Recruiters will never request payments or sensitive information.