Account Executive

Ilba; Davenport (IA); Hybrid; USD 65,000 - 110,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) match

Teladoc access

Spring Health

Paid PTO

Paid holidays

Job summary

TEGNA is seeking a results-driven Technology/Digital Media Sales Account Executive in Davenport, IA to drive revenue across streaming, digital, and broadcast media solutions. You will build long-term client relationships, craft tailored marketing strategies, and lead consultative sales initiatives with a data-driven approach.

The role requires 3+ years in digital media sales, a strong track record, and proficiency with CRM tools.

Qualifications

• 3+ years in digital media sales or advertising.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of digital marketing channels and trends.

Responsibilities

• Drive new business across streaming, online video, display, and content marketing solutions.
• Nurture long-term client relationships and upsell additional services.
• Provide consultative marketing solutions by understanding client goals and market trends.
• Research industry trends and build a robust pipeline of prospective clients.
• Craft compelling proposals and pitches showing ROI through data insights.
• Collaborate with internal teams to plan campaigns and optimize performance.
• Review sales targets and campaign metrics with clients and stakeholders.
• Coordinate with account management and product teams on strategy and assets.
• Use CRM tools to manage activity and hit quotas and revenue goals.

Skills

Digital media sales

Client relationships

CRM proficiency

Data analytics

Tools

CRM software

Job description

WQAD-TV is seeking a highly motivated and results-driven technology or digital media sales account executive to join our team. This role is responsible for driving revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships. The ideal candidate will have a proven track record in digital sales, business development with a deep understanding of media and marketing trends, and the ability to build and maintain strong client relationships. This role requires a strategic approach to identifying opportunities, pitching solutions, and delivering measurable results for clients.

Key Responsibilities:

• Sales & Revenue Generation:Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Client Relationship Management:Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Consultative Selling:Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Market Research & Lead Generation:Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Proposal Development & Pitching:Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Campaign Management & Optimization:Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Reporting & Analytics:Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Collaboration:Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Performance Management:Strategically use CRMand prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications:

• 3+ years of experience in digital media sales, advertising, or a related industry
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Self-motivated, with a passion for sales and digital media
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus
• Must possess and maintain a valid driver’s license and be able to travel locally to meet with clients and business partners as needed.

Preferred Skills:

• Experience in working with business owners and/or agency clients
• Knowledge of streaming and digital media
• Familiarity with tools like Google Analytics, DSPs, and SSPs.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% – 80% of their pay on a pre‑tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.