Account Executive

tegnainc; Boise (ID); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Teladoc access

Paid time off

Job summary

TEGNA Inc. in Boise, Idaho, is seeking an energetic Digital Media Sales professional to drive new business and grow client relationships across streaming, online video and display offerings.

You will consult with clients, craft data-driven proposals, manage campaigns, and collaborate with account management and product teams to ensure campaign success and measurable ROI.

Qualifications

• 3+ years in digital media sales or related field.
• Proven track record of meeting/exceeding targets.
• Strong knowledge of digital marketing channels.

Responsibilities

• Drive sales by identifying and securing new business across digital channels.
• Develop and nurture long-term client relationships and upsell opportunities.
• Provide consultative solutions aligned with client goals.
• Research market trends to build a robust pipeline.
• Craft compelling proposals and pitches with ROI insights.
• Collaborate with internal teams to execute campaigns and optimize performance.
• Regularly review sales targets and campaign metrics with stakeholders.

Skills

Digital media sales

Client relationships

CRM software

Data interpretation

Travel locally

Tools

CRM software

Microsoft Office

Job description

About TEGNA

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Key Responsibilities:

• Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.


• Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.


• Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.


• Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.


• Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.


• Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.


• Reporting & Analytics: Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.


• Collaboration: Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients' needs.


• Performance Management: Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications:

• 3+ years of experience in digital media sales, advertising, or a related industry


• Proven track record of meeting or exceeding sales targets in a competitive environment


• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing


• Excellent communication, negotiation, and presentation skills


• Ability to interpret data and analytics to provide actionable insights


• Self-motivated, with a passion for sales and digital media


• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus


• Must possess and maintain a valid driver's license and be able to travel locally to meet with clients and business partners as needed.

Preferred Skills:

• Experience in working with business owners and/or agency clients


• Knowledge of streaming and digital media


• Familiarity with tools like Google Analytics, DSPs, and SSPs.

Why Join Us?

We offer a collaborative, high-energy environment where your contributions make an immediate impact. Join a forward-thinking team and drive the future of media sales with access to cutting-edge tools and resources.

Job Type:

Full-Time

Location:

[Company Location or indicate if remote/flexible]

Salary:

Competitive base + commission

Benefits:

• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.


• Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.


• Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.


• TEGNA offers a generous Paid Time Off