Account Executive

CUMULUS MEDIA; Allentown (Lehigh County); On-site; USD 55,000 - 90,000; Full time

Job summary

CUMULUS MEDIA in Allentown, PA, is seeking an Account Executive to build and manage advertising partnerships across local radio stations and digital platforms. You will identify prospective clients, assess needs, and tailor audio and digital solutions; you’ll present proposals, negotiate terms, and drive revenue with cross-functional teams.

Daily work includes prospecting, CRM updates, creating sales presentations, tracking campaign performance, and attending client events to strengthen

Qualifications

• Proven skills in account management and client relationships.
• Experience in advertising, media sales, or marketing environments.
• Strong communication, presentation, and negotiation abilities.
• Ability to plan, organize, and manage multiple accounts and deadlines.
• Proficiency with CRM systems and standard office tools.

Responsibilities

• Manage the full sales cycle from prospecting to close.
• Build and maintain client relationships and present proposals.
• Negotiate agreements and ensure successful campaign execution with internal teams.
• Track campaign performance and maintain accurate CRM records.
• Attend local events and meetings to strengthen community ties.

Skills

Account management

Consultative sales

CRM systems

Presentation skills

Negotiation

Time management

Communication

Tools

Salesforce

MS Office

PowerPoint

Job description

Company Description CUMULUS MEDIA is an audio-first media company that delivers premium content to hundreds of millions of listeners each month across broadcast, digital, mobile, social, and voice-activated platforms. Through 400 owned-and-operated radio stations in 84 markets and more than 9,500 affiliate stations via Westwood One, it provides leading sports, news, talk, and entertainment programming from iconic brands such as the NFL, NCAA, the Masters, AP News, and the Academy of Country Music Awards. The company also operates the Cumulus Podcast Network, a fast-growing portfolio of original, thought-provoking podcasts that attract diverse audiences. For advertisers, CUMULUS MEDIA offers integrated audio and digital marketing solutions, influential personalities, live events, and data-driven insights that deliver both local impact and national reach. More information is available at www.cumulusmedia.com.

Role Description The Account Executive is a full-time, on-site role based in Allentown, PA, responsible for developing and managing advertising and marketing partnerships across CUMULUS MEDIA’s local stations and digital platforms. This position focuses on identifying prospective clients, conducting needs assessments, creating tailored audio and digital advertising solutions, and presenting proposals that help businesses reach their target audiences. The Account Executive will manage the full sales cycle, including prospecting, building and maintaining client relationships, negotiating agreements, and ensuring successful campaign execution in collaboration with programming, promotions, and digital teams. Daily activities include preparing sales presentations, tracking campaign performance, maintaining accurate records in CRM systems, and meeting or exceeding revenue and activity goals. The role also involves attending local events, station functions, and client meetings to deepen community connections and support brand visibility.

Qualifications

• Proven skills in account management, client relationship building, and consultative sales to understand business needs and propose effective solutions.
• Experience with advertising, media sales, or marketing, including knowledge of broadcast, digital, social, and podcast advertising environments.
• Strong communication, presentation, and negotiation abilities, with capacity to convey complex ideas clearly to diverse stakeholders.
• Competence in planning, organization, and time management to handle multiple accounts, deadlines, and revenue targets effectively.
• Comfort using CRM systems, presentation software, and standard office productivity tools to manage pipelines and prepare client materials.
• Ability to work on-site, travel locally for client meetings and events, and collaborate with cross-functional station and network teams.
• Demonstrated resilience, self-motivation, and goal orientation in a fast-paced, performance-driven environment.
• Prior experience in audio, radio, or digital media industries is beneficial; familiarity with local Allentown and regional markets is a plus