Account Director, Universal Ads - Commerce

Comcast (CC) of Willow Grove; New York; On-site; USD 142,000 - 212,000; Full time

Job summary

Universal Ads, a part of Comcast, is seeking an Account Director to drive growth across Ecommerce and DTC clients, including digitally native brands, retailers, and marketplace sellers. You will own the sales cycle from outreach to revenue growth, building senior client relationships and a repeatable growth motion for commerce advertisers.

The role requires deep knowledge of the CTV landscape and the ability to translate market feedback into product insights while educating customers on how TV

Qualifications

• Bring relevant experience and relationships across Ecommerce, DTC, retail, marketplace, subscription commerce, and performance marketing clients.
• Partner closely with sales leadership to grow the Ecommerce and DTC customer segment and execute against the Commerce go-to-market strategy.
• Identify and prioritize high-potential accounts, develop prospecting strategies, and build a qualified pipeline of new business opportunities.
• Activate priority client targets and manage the sales process from initial outreach through pitch, test activation, and revenue growth.
• Develop strong relationships with growth marketers, media leaders, agencies, and other key decision-makers within priority accounts.
• Clearly communicate Universal Ads' value proposition and tailor our positioning, pitch narrative, and measurement approach to the needs of individual Ecommerce and DTC advertisers.
• Understand the complexity of how commerce advertisers evaluate success and the role of TV in driving measurable business outcomes.
• Educate customers on how CTV and premium video can complement existing performance channels, including paid social, search, retail media, affiliate, programmatic, and other customer acquisition channels.
• Manage an active pipeline with strong forecasting discipline, account prioritization, and consistent progress against revenue goals.
• Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the commerce advertising ecosystem.
• Bring an entrepreneurial mindset and be energized by working in an environment where the sales motion, customer base, and business are continuing to evolve.
• Share customer insights, competitive intelligence, and market learnings that help improve our Commerce sales strategy and approach.

Responsibilities

• Bring relevant experience and relationships across Ecommerce, DTC, retail, marketplace, subscription commerce, and performance marketing clients.
• Partner closely with sales leadership to grow the Ecommerce and DTC customer segment and execute against the Commerce go-to-market strategy.
• Identify and prioritize high-potential accounts, develop prospecting strategies, and build a qualified pipeline of new business opportunities.
• Activate priority client targets and manage the sales process from initial outreach through pitch, test activation, and revenue growth.
• Develop strong relationships with growth marketers, media leaders, agencies, and other key decision-makers within priority accounts.
• Clearly communicate Universal Ads' value proposition and tailor our positioning, pitch narrative, and measurement approach to the needs of individual Ecommerce and DTC advertisers.
• Understand the complexity of how commerce advertisers evaluate success and the role of TV in driving measurable business outcomes.
• Educate customers on how CTV and premium video can complement existing performance channels.
• Manage an active pipeline with strong forecasting discipline, account prioritization, and consistent progress against revenue goals.
• Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the commerce advertising ecosystem.
• Bring an entrepreneurial mindset and be energized by working in an environment where the sales motion, customer base, and business are continuing to evolve.
• Share customer insights, competitive intelligence, and market learnings that help improve our Commerce sales strategy and approach.

Skills

Ecommerce

DTC

Retail

Marketplace

Subscription commerce

Performance marketing

Sales leadership

Account management

Pipeline development

Forecasting

Education

Bachelor's Degree

Job description

Job Summary

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for an account director to help grow our efforts across the Ecommerce and DTC customer segment, including digitally native brands, omnichannel retailers, subscription commerce companies, marketplace sellers, and other performance-driven commerce advertisers. This is an early-stage, high-impact role for a seller who is energized by building. The right candidate can help scale an emerging customer segment by successfully managing the sales cycle from account activation to scaled revenue growth. The ideal candidate will have a strong understanding of the CTV landscape, how Ecommerce and DTC brands evaluate media across various measurement methodologies and how premium video can drive the next phase of growth for this customer set. This person should be equally comfortable opening new doors, developing senior client relationships, translating market feedback into product insights, and helping Universal Ads build a repeatable growth sales motion for commerce advertisers. This is an opportunity for an ambitious seller to help grow an important customer segment for a young and growing media platform.

Core Responsibilities

• Bring relevant experience and relationships across Ecommerce, DTC, retail, marketplace, subscription commerce, and performance marketing clients.
• Partner closely with sales leadership to grow the Ecommerce and DTC customer segment and execute against the Commerce go-to-market strategy.
• Identify and prioritize high-potential accounts, develop prospecting strategies, and build a qualified pipeline of new business opportunities.
• Activate priority client targets and manage the sales process from initial outreach through pitch, test activation, and revenue growth.
• Develop strong relationships with growth marketers, media leaders, agencies, and other key decision-makers within priority accounts.
• Clearly communicate Universal Ads' value proposition and tailor our positioning, pitch narrative, and measurement approach to the needs of individual Ecommerce and DTC advertisers.
• Understand the complexity of how commerce advertisers evaluate success and the role of TV in driving measurable business outcomes.
• Educate customers on how CTV and premium video can complement existing performance channels, including paid social, search, retail media, affiliate, programmatic, and other customer acquisition channels.
• Manage an active pipeline with strong forecasting discipline, account prioritization, and consistent progress against revenue goals.
• Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the commerce advertising ecosystem.
• Bring an entrepreneurial mindset and be energized by working in an environment where the sales motion, customer base, and business are continuing to evolve.
• Share customer insights, competitive intelligence, and market learnings that help improve our Commerce sales strategy and approach.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Compensation

• New York Pay Range: $141,508.79 - $212,263.18
• This job can be performed in California with a good faith estimated pay range upon hire of $106,131.59 USD - $196,539.98.
• Targeted Commission: $100,000.00
• Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience.
• Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.
• Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.
• Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Education

Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications & Relevant Work Experience

Certifications (if applicable)

Relevant Work Experience: 7-10 Years

Equal Opportunity & Background Check Statement

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant's criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.