Account Director, Influencer Partnerships

Agency Guacamole; Los Angeles (CA); Híbrido; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Agency Guacamole is a Los Angeles-based influencer marketing, events/experiential and PR agency seeking an Account Director, Influencer Partnerships. You will lead the influencer team, manage client relationships, and develop strategic campaigns with a focus on ROI.

The role requires strong leadership, industry relationships, and a deep understanding of influencer marketing across platforms. The ideal candidate has 5–9 years in marketing, proven leadership, and is based in the Los Angeles area,

Formación

• 5-9 years of progressive experience in influencer marketing and related fields.
• Based in Los Angeles and on-site in Culver City at least two days per week.
• Experience managing and mentoring teams; strong client-facing skills.

Responsabilidades

• Serve as primary strategic contact for the account and manage client relationships.
• Lead a team of influencer marketers to plan, execute and optimize campaigns.
• Develop and oversee influencer plans and campaigns; provide strategic recommendations.
• Monitor KPIs and campaign performance; optimize for ROI.
• Collaborate with agency leadership to pursue new business opportunities.

Conocimientos

Influencer marketing

Team leadership

Client management

Strategic planning

FTC compliance

Educación

Bachelor's degree in Marketing, Communications, Advertising, or related field

Herramientas

Influencer platforms

Analytics tools

Descripción del empleo

**This is a hybrid position based in Los Angeles and in-office two times a week. Only local applicants will be considered for this role.**

Agency Guacamole is an award-winning, LA-based influencer marketing, events/experiential and PR agency. We help clients in the beauty and lifestyle space tell their stories in a variety of ways—in partnership with the media, on social media channels, in collaboration with influencers and through cool events.

Check out some of our work on our Instagram:

https://www.instagram.com/agencyguacamole/

Position Overview

We are seeking an experienced and strategic Account Director, Influencer Partnerships to lead the influencer and client relationship to lead a team of influencer marketers. This client-facing role requires a communications leader who has solid experience in the field and knows influencer marketing extremely well. She/he/they can counsel internal and external stakeholders on strategy, create and execute campaigns, tackle challenges and review results.

Our ideal candidate has ~5-9 years of experience in marketing (brand or agency side), which includes campaign development, team and client management, team mentorship and influencer partnerships. She/he/they has a solid understanding of influencer culture, has existing relationships (agents, influencers, etc.) and is good under pressure.

What We're Looking For

We're looking for a strategic and hands-on influencer marketing leader who understands every stage of influencer management from sourcing, contracting, negotiating to developing strategies as well as managing and leading high-performing teams.

If you're passionate about beauty, consumer brands, and developing innovative strategies that drive results, we'd love to hear from you.

Key Responsibilities

Client Relationship & Account Management

• Serve as a primary strategic point of contact for the account, maintaining strong relationships with client stakeholders and marketing leadership.
• Manage client expectations, project timelines, deliverables and feedback throughout the creative process.
• Ensure all influencer marketing campaigns meet established brand standards and client expectations.
• Provide strategic oversight, performance updates and recommendations in order to optimize and improve campaign performance.
• Collaborate closely with agency leadership to identify and pursue new business opportunities, partnerships and opportunities to expand influencer programs and services.
• Support new business presentations, strategic proposals and client pitches by contributing influencer marketing expertise, insights and recommendations.
• Develop strategic influencer plans and campaigns, then leading a team to execute them
• Demonstrated expertise in influencer identification, vetting, outreach and negotiation across key social platforms (Instagram, TikTok, YouTube, etc.)
• Strong understanding of FTC compliance guidelines, content usage rights and influencer contracting best practices
• Proficiency with industry-standard influencer marketing platforms and analytics tools to track campaign performance and ROI
• Craft end-to-end influencer marketing strategies aligned with key brand objectives and campaign KPIs.
• Lead, mentor and provide strategic direction to influencer account managers, coordinators and cross-functional team leads.
• Collaborate with internal departments and team leads to ensure influencer strategies, campaign timelines and client deliverables are executed effectively.
• Provide coaching, professional development and ongoing feedback to strengthen team performance, accountability and strategic capabilities.
• Establish efficient workflows, delegate responsibilities and proactively assess team capacity to support high-quality execution and sustainable workloads.

Performance, Analytics & Optimization

• Establish and monitor key performance indicators (KPIs) to measure effectiveness and campaign success.
• Evaluate the effectiveness of content pillars, campaign strategies and platform-specific initiatives.
• Leverage data and consumer insights to optimize content strategies and support broader marketing objectives.
• Present performance findings, strategic recommendations and optimization opportunities to internal leadership and client stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or a related field required.
• 5-9 years of progressive experience in influencer marketing marketing, brand management, integrated marketing including demonstrated management and leadership experience.
• Demonstrated experience managing and mentoring teams while balancing strategic leadership with hands-on execution.
• Must be based in the Los Angeles area and available to work on-site in Culver City at least two days per week.
• Previous agency experience managing national or global consumer brands.
• Experience supporting new business development, client pitches or strategic partnership opportunities.

Physical Requirements & Work Environment

• Ability to perform standard office duties, including prolonged periods of sitting, computer use and participation in virtual and in-person meetings.
• Ability to occasionally lift or move materials weighing up to 20 pounds.
• This position follows a hybrid work schedule requiring a minimum of two days per week in the Culver City office.
• No routine business travel is required.
• Reasonable accommodations will be provided to qualified individuals with disabilities to perform the essential functions of the position.

Agency Guacamole is an Equal Opportunity Employer. We are committed to providing equal employment opportunities and fostering an inclusive workplace for all employees.