Account Director - Fashion

Togethergroup; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

PURPLE is a global fashion communications agency seeking an experienced Account Director for its Fashion division in New York. You will lead client strategy, manage senior relationships, and drive high-impact campaigns across media, events and launches.

The role requires exceptional liaison skills, an established press network, and a passion for developing luxury brands with bold, experiential campaigns.

Qualifications

• Experience in fashion communications or luxury brand PR preferred.
• Strong client liaison skills and media relationships.

Responsibilities

• Lead and manage fashion accounts to maximize brand exposure.
• Plan and execute product placements, features, launches and events.
• Develop and maintain relationships with key journalists and media outlets.

Job description

Who We Are:

PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore.

For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross-generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success.

Our in-house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game-changing earned media campaigns that are always bespoke, non-traditional and often provocative. Understanding the world of luxury and the ever evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent.

PURPLE doesn’t follow the cultural zeitgeist, we create it.

Who You Are:

PURPLE is looking for an experienced Account Director for its Fashion division to join the agency. The Account Director will play an essential role in supporting the assigned senior management in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The Account Director must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.

Account Director’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Account Director will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.