Account Director, Earned Media Strategy

MedStar Health; Boston (MA); On-site; USD 109,000 - 130,000; Full time

Job summary

A leading health communications agency is seeking an experienced Account Director in Boston to lead media relations efforts. You will provide strategic insights and manage junior staff in a dynamic environment. The ideal candidate will have over 7 years of experience in healthcare public relations, strong communication skills, and a proven ability to drive impactful media strategies. A competitive salary and a comprehensive benefits package are offered.

Benefits

Medical

Dental

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money - $60 monthly reimbursement

MyDays - Flexible holiday schedules

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

Qualifications

• At least 7 years healthcare public relations/communications experience.
• Strong judgment when working with clients and vendors.
• Ability to anticipate client and team needs.

Responsibilities

• Lead media relations efforts for teams including managing junior staff.
• Drive communications support around campaigns.
• Provide earned media recommendations across various platforms.

Skills

Healthcare public relations experience

Excellent communication skills

Team leadership

Media relations

Attention to detail

Education

BA or BS in Communications or related field

Job description

We Are Seeking

We are seeking an Account Director to join our Media Relations team within our Health Practice. As a Director, you will be responsible for leading all aspects of media relations as a key member of integrated client teams. You'll shape communications strategies, craft earned media approaches, and organize best-in-class media outreach that drive results and positive impact. You'll bring experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties.

A critical role in our client teams and in our health practice, you'll be a go-to client contact and supervise large workstreams, junior team members and work to connect dots across business. Other responsibilities include shaping earned-first creative concepts, recommending programs and activities, coordinating with clients' goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.

Beyond client work, you'll also engage in our business development process and support activities that support the development of our health media relations function.

The following is a general outline of primary responsibilities.

Additional responsibilities include but are not limited to:

• Day-to-day client support and counsel


• Leading media relations efforts for team including managing junior staff


• Driving communications support around campaigns


• Working across internal and external specialists including media, digital, creative and agency partners


• Providing earned media recommendations across traditional print/online media, newer forms of media, and editorial partnerships

What We Are Looking For

• Strong sense of accountability and ownership


• Ability to mobilize and motivate teams


• Flexibility in having impact as part of a team and as an individual contributor


• Excellent oral and written business communication skills


• Strong judgment when working with team members, client contacts and vendors


• Commitment and dedication to the agency's success as well as individual career


• Can anticipate client and team needs


• Attention to detail and quality


• Instills confidence with clients and colleagues

Qualifications

• At least 7 years' healthcare public relations/communications experience, including an interest in working with the media


• BA or BS in Communications or in a related field

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical


• Dental


• Vision


• 401k (with employer match)


• Tuition Reimbursement


• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul


• MyDays - Flexible holiday schedules


• Short-Term Disability


• Paid Employee Family Leave


• Family Building Benefit

NYC Salary range: $109,000 - $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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