Account Director - Corporate Reputation and Brand Purpose

We. Communications; New York (NY); Hybrid; USD 113,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

HSA with company match

Paid time off & holidays

Wellness break

Short & long-term disability paid by公司

Job summary

We. is seeking an Account Director to lead the Corporate Reputation and Brand Purpose (CRBP) team, guiding strategic communications across business, agriculture, sustainability, and corporate reporting programs. You will manage complex work across clients, agency teams, contractors, and Studio partners, ensuring timely, impactful results.

You’ll mentor junior staff, shape pitches, and drive thought leadership while maintaining strong client relationships and delivering against ambitious goals.

Qualifications

• 5–7+ years of experience in communications, marketing or media, including 4+ years of management.
• Experience with business, agriculture and sustainability media.
• Organized project manager coordinating with clients and partners.
• Experience in sustainability/ESG reporting a plus.
• Experience using AI and analytics to support programs.
• Experience in agriculture, food, financial services, or purpose‑led communications helpful.
• Ability to derive insights from research for strategic recommendations.
• Strong presentation and consulting skills for executive audiences.
• Excellent written and verbal communication.
• Proven ability to lead and develop high-performing teams.
• Extensive experience with AI in communications.

Responsibilities

• Build relationships with senior media and influencers and spot client opportunities.
• Shape stories and pitches across earned and owned channels in business/media niches.
• Serve as a steady partner to clients with proactive counsel.
• Lead strategy and execution across projects, launches, events and news cycles.
• Manage timelines, deliverables, budgets, and day‑to‑day coordination.
• Translate research and industry knowledge into recommendations.
• Ensure accurate reporting for high-profile work to senior audiences.
• Mentor junior team members and support performance development.
• Support staffing, hiring, onboarding and involve senior leaders when needed.
• Contribute ideas to new business and thought leadership.

Skills

Media relations

Project management

Strategic comms

AI in comms

Leadership

Storytelling

Tools

AI tools

Job description

About Us

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.

Location

We welcome candidates based in the Eastern or Central Time Zones. Candidates must reside in a state where We. is currently registered to employ, including Connecticut, Florida, Georgia, Illinois, Louisiana, Maryland, Massachusetts, New York, North Carolina, South Carolina, Tennessee, Texas, and Washington, D.C.

Our Team

The We. Corporate Reputation and Brand Purpose (CRBP) team takes an advisor‑first approach to corporate communications. We help organizations move their business forward, strengthen their reputation and protect their ability to thrive over the long term. We’re looking for an Account Director who enjoys bringing people and ideas together, has exceptional project management, strong media relations capabilities, and the ability to coordinate complex work across clients, agency teams, contractors, and Studio partners. You’ll lead teams across specialty service areas including executive, financial, crisis, sustainability, nonprofit, and corporate communications, with particular emphasis on business, agriculture, sustainability, and corporate reporting programs. Just as importantly, you’ll keep accounts running smoothly and create an environment where people can do their best work.

What you’ll be doing

• Build genuine relationships with senior media and influencers, listen for useful feedback and spot opportunities for clients.
• Shape and share compelling stories and pitches across earned and owned channels, drawing on your experience with business, agriculture and sustainability media.
• Be a steady, thoughtful partner to clients—offering clear counsel, staying a step ahead and building relationships that last.
• Work with clients to set clear communications goals, then lead the strategy and execution across projects, launches, events and news cycles.
• Keep the work moving by managing timelines, deliverables, budgets, resources and day‑to‑day coordination across clients, contractors and Studio partners.
• Turn research, data and industry knowledge into useful recommendations, fresh opportunities and clear takeaways for internal and external stakeholders.
• Make sure reporting for high‑profile communications work is accurate, useful and ready for senior audiences.
• Help junior team members grow through clear guidance, thoughtful feedback and hands‑on support, while managing the development and performance of direct reports.
• Pitch in on staffing, utilization, hiring and onboarding, and know when to bring senior leaders into the conversation.
• Bring your ideas to new business, marketing and thought leadership—from drafting proposals and content to helping lead presentations.

What you’ve Accomplished

• You bring 5–7+ years of experience in communications, marketing or media—ideally in an agency or relevant industry—including 4+ years of management experience.
• You know the media landscape and stay current on emerging trends, with experience in business, agriculture and sustainability media.
• You’re an organized project manager who is comfortable coordinating day to day with clients, contractors and Studio or creative partners.
• Experience with sustainability, ESG, CSR, social impact or related corporate reporting would be a real plus.
• You’ve used AI and modern analytics to support communications programs.
• Experience in agriculture, food, financial services or purpose‑led communications is helpful.
• Demonstrated ability to gather, abstract, and apply insights to strategic recommendations based on research and industry knowledge.
• Exceptional presentation and consulting skills, including experience delivering high‑stakes presentations to executive audiences.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives and persuasive messaging.
• Demonstrated ability to lead, motivate, and develop high‑performing teams in a fast‑paced, dynamic environment.
• Extensive experience with and understanding of the uses and limits of AI tools in communications.

Preferred Qualifications

• Ability to work more than 40 hours per week as needed.
• Experience supporting agriculture, food, financial services, sustainability, or purpose‑led corporate communications programs.
• Experience developing sustainability, ESG, CSR, social impact, or annual reporting communications.
• Experience pitching new business and developing teams or capabilities from the ground up.
• Experience working globally or with colleagues in multiple locations.
• Ability to travel occasionally, up to 20%.Ability to lift up to 25 lbs.

#LI-AK1

#LI-Hybrid

Compensation

The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.

Salary Range$113,000—$130,000 USD

Benefits

As part of our commitment to the success and well‑being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:

• Comprehensive benefits program including medical, dental, and vision coverage
• Pretax accounts including HSA (company match), Medical & Dependent Care FSA
• Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
• Short & Long-Term Disability, paid by company
• Parental Leave, up to 12 weeks for birthing and non‑birthing parent
• Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
• Community Engagement, up to 24 hours
• Bi-annual Wellness Credits, up to $300 per year
• Support with home office equipment
• Monthly Technology Credit (to offset internet / phone costs)
• 401(k) Traditional and Roth options with company match
• Learning and Development Programs for our employees

Equal Opportunity: We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.

Diversity and Inclusion: We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.

North America non-remote employees are required to come into the office 3 days a week.