Account Director

Acosta Group; Las Vegas (NV); On-site; USD 100,000 - 115,000; Full time

Job summary

Acosta Marketing Group in the United States is seeking a senior marketing professional to lead client engagements across strategy, creative, and media execution for a portfolio of revenue-generating brands.

The role serves as the primary liaison to AMG clients, coordinating with internal teams to deliver campaigns, manage timelines and budgets, and drive sales objectives while upholding AMG values. Occasional travel up to 25% is required.

Qualifications

• Bachelor’s degree in advertising, marketing, or related field.
• 8+ years agency experience in retail or consumer packaged goods preferred.
• Research/analysis experience a plus.

Responsibilities

• Proactively seek opportunities for AMG through selling services to prospective clients.
• Build relationships with client marketing and sales teams.
• Coordinate research and gather information for potential and current clients.
• Communicate estimated project costs to the client.
• Update projects on AMG Scorecard and submit monthly.
• Log time on billable hourly projects.
• Ensure compliance with legal regulations.
• Participate in brainstorming sessions to meet objectives.
• Prepare responsibility lists and status reports with the Client Service Director.
• Supervise development, design and production of promotional materials.
• Confirm all elements of promotion are executed at all levels.
• Manage vendors when needed.
• Communicate project recaps to team members and clients.
• Coordinate with executives on marketing issues.
• Build AMG corporate events with retailers and manufacturers.
• Coordinate consumer research and category analysis to support marketing plans.
• Recommend effective media and retail execution strategy.
• Uphold AMG values; may travel up to 25%.

Skills

Leadership

Presentation skills

Analytical ability

Interpersonal skills

Advertising knowledge

Marketing strategy

Education

Bachelor’s degree in advertising, marketing, or related field

Tools

PowerPoint

Excel

Word

Adobe Acrobat

Photoshop

Job description

DESCRIPTION

Participate in recruiting and retaining of a portfolio of strong revenue-generating clients for Acosta Marketing Group. Serve as primary contact for coordination of strategic development, creative development, and media plans and tactical execution (may include merchandising and other retail objectives) for client’s brand(s)as they relate to consumer marketing efforts. Serve assigned retailers with creative initiatives, execution elements and coordinate timelines and logistics of all proposed, pending and confirmed projects. Serve as the primary point of contact to selected AMG clients and the secondary contact (behind CSD) for certain clients. Facilitate and approve the communication, presentation and creation of promotional campaigns that meet client’s sales and marketing objectives. Support corporate platform initiatives. Interact with clients and retailers to activate profitable platform events. Serve as the marketing expert and integrate with sales team to help deliver sales volume number by leveraging ownable marketing platforms.

RESPONSIBILITIES

Essential Functions of this Position:

• Pro-actively seek opportunities for AMG through the selling of services to prospective clients.
• Build relationships with all marketing functions and appropriate sales and headquarter functions of clients. This includes visits to client headquarters and participation in marketing planning meetings (when applicable).
• Be responsible for necessary research and direct team to gather information relevant to potential and existing clients (based on initial meetings) and act as a liaison between the Acosta and AMG by discussing the intended accomplishments of the project.
• Communicate all estimated costs associated with project to client.
• Update projects and campaigns on official AMG Scorecard. Submit Scorecard monthly.
• Log time on billable hourly projects on Workamajig.
• Assure that all legal regulations (if applicable) are followed through proper communication with legal counsel.
• Participate in brainstorming sessions by contributing/generating ideas/concepts to meet client’s objectives.
• With Client Service Director, prepare responsibility lists and status reports for each project.
• Supervise the development, design and production of the promotional materials.
• Confirm all elements of promotion are being executed at all levels.
• When applicable manage vendors: i.e. creative personnel, printers, sampling companies, premium suppliers, etc.
• Communicate project recaps to all team members and clients.
• Communicate/recommend solutions to consumer marketing issues to Team Leader, Divisional EVP, General Managers, and National Director of Marketing & Senior Management of Client.
• Build AMG corporate events with specific retailers and manufacturers.
• When needed, secure consumer research (such as Spectra) and category analysis (Asset Knowledge Suite) to support or validate marketing plans. Coordinate analysis through the Director of Category Management and/or Sr. Category Development Managers. This may include analysis of spending versus incremental sales volume, client Scorecards, category, brand and account information, syndicated data reports.
• Recommend most effective media and retail execution strategy and tactics.
• Uphold and promote core AMG values: Teamwork, Creativity, Trustworthiness, Integrity, May travel up to 25% of time

QUALIFICATIONS

Minimum Education Requirements:

• Bachelor’s degree in advertising, marketing, or related field.

Experience Requirement:

• 8+ years agency experience in retail or consumer packaged goods preferred.
• Research/analysis experience a plus.

Knowledge, Skill and Ability Requirements:

• Self-motivated; self-starter; strong leadership and management ability
• Strong presentation skills, speaking ability and interpersonal skills.
• Thorough understanding of core advertising and marketing functions: creative developments, brand management, media buying, post promotional analysis, financial ramifications.
• Broker, Manufacturer, Advertising Agency, and Promotional Agency understanding of roles and functions.
• Be able to prioritize multiple demands (retailer, manufacturer, Acosta) simultaneously and influence associates for results.
• Proven analytical ability with strong attention to detail.
• Assertive, creative, team player and proven sense of urgency.
• Proficiency with computers including in-depth knowledge of Microsoft suite of products, especially
• PowerPoint, Excel, Word, and a working knowledge of Adobe Acrobat, scanning, Photo Shop, etc.
• Prefer having experience working with programs at retail

Physical Requirements

• Sit for extended periods (typically 6+ hours per day).
• Use a computer, including keyboard and mouse, for prolonged periods.
• Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).
• Reach, bend, or stoop occasionally to access files or office materials.
• Maintain focus and attention for long periods of desk-based work.
• Follow clear directions.
• Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.

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ABOUT US

Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category:

Marketing

Position Type:

Full time

Business Unit:

Marketing

Salary Range:

$100000.00 - $115000.00

Company:

Acosta Employee Holdco LLC

Req ID:

43985