Account Development Manager

Syneos Health Commercial Solutions; Morrisville (NC); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health benefits

Company match 401k

Flexible PTO

Job summary

Syneos Health Commercial Solutions seeks an Account Development Manager to proactively identify, engage, and qualify prospective customers, supporting the company’s business development strategy. The role links Marketing-generated leads with Sales through high-volume outreach and thoughtful needs assessment.

The role leverages industry insight, data analytics, and tailored messaging to cultivate opportunities, hand off qualified leads to Inside Sales or Business Development, and keep CRM records

Qualifications

• Bachelor’s degree required; experience in biopharma or healthcare sales/BD preferred.
• Proven success in high-volume outbound prospecting and lead qualification.
• Strong written and verbal communication; able to engage senior-level stakeholders.
• Skilled in using CRM platforms (e.g., Salesforce) and data analytics to guide outreach.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

• Conduct outbound outreach (calls, emails, social) to decision-makers at prospective biopharma organizations.
• Craft tailored messages articulating Syneos Health’s value propositions and services.
• Execute campaigns and conference activity to increase market awareness.
• Review inbound leads and assess fit based on prospect needs and pipeline stage.
• Qualify and transition leads to Inside Sales or BD teams for engagement.
• Maintain up-to-date documentation of outreach activities and qualification outcomes in CRM.
• Provide feedback to Sales/Marketing on trends and messaging effectiveness.
• Collaborate with BI to prioritize accounts and refine engagement strategies.
• Monitor KPIs related to outreach volume and lead maturity; adjust approach as needed.
• Attend conferences/roadshows as needed to source opportunities.

Skills

High-volume outbound prospecting

CRM proficiency (Salesforce)

Data analytics

Executive stakeholder communication

Travel up to 10%

Education

Bachelor's degree

Tools

Salesforce

MS Office

Job description

Job Summary

The Account Development Manager is responsible for proactively identifying, engaging, and qualifying prospective customers to support Syneos Health’s business development strategy. Serving as a critical link between Marketing-generated leads and the Sales organization, this individual contributor role focuses on high-volume outreach, thoughtful needs assessment, and seamless lead handoff. The role levers industry insight, data analytics, and effective messaging to cultivate early-stage and later-phase opportunities and inform sales pipeline development through nurturing client relationships.

Responsibilities

• Conducts outbound outreach (cold calls, emails, social engagement) to initiate contact with decision-makers and influencers at prospective biopharmaceutical organizations.
• Crafts and delivers compelling messages tailored to each target, clearly articulating Syneos Health’s unique value proposition and service offerings.
• Executes key campaigns and conference activity to broaden market awareness and deepen engagement.
• Reviews inbound Marketing leads and evaluates fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities.
• Leverages multiple tools to conduct high-level needs assessments to determine opportunity quality and timing.
• Qualifies and transitions well-vetted leads to the appropriate Inside Sales or Business Development team members for further engagement and negotiation.
• Maintains detailed, up-to-date documentation of all outreach activities, lead qualification outcomes, and account intelligence within CRM systems (e.g., Salesforce).
• Provides real-time feedback to Sales and Marketing on prospect engagement trends, messaging effectiveness, and areas for strategic refinement.
• Continuously engages prospects through thoughtful follow-up, sharing relevant updates and opportunities to maintain interest.
• Partners with Business Insights (BI) and internal analytics teams to prioritize high-potential accounts and refine territory engagement strategies using data and lead-scoring insights.
• Monitors key performance indicators (KPIs) related to outreach volume, conversion quality, and lead maturity; uses data to optimize approach.
• Leverages leads and insights from conferences, trade shows, and internal BD activities to source new opportunities (including actively attending Conferences and road shows aligned with the region that they support, as needed)
• Participates in cross-functional collaboration sessions to share prospect feedback, best practices, and market intelligence.
• Performs other work-related duties as assigned.

Qualifications

• Bachelor’s Degree Required Experience in the biopharmaceutical or healthcare industry in a sales, marketing, commercial operations, and/or business development capacity, with other industries considered based on transferable sales skills.
• Demonstrated ability to thrive in a fast-paced, agile environment with shifting priorities.
• Proven success in high-volume outbound prospecting and lead qualification.
• Strong written, verbal, and interpersonal communication skills; able to build rapport and credibility with senior-level stakeholders.
• Skilled at using CRM platforms (e.g., Salesforce) and leveraging data analytics tools to guide outreach decisions and track effectiveness.
• Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).
• Highly organized and detail-oriented with the ability to manage multiple priorities simultaneously.
• Self-starter with a collaborative mindset and a commitment to continuous learning and growth.
• Ability to travel up to 10% for team meetings, training, or industry events.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health?

We partner with industry experts to solve and execute against today’s toughest commercialization challenges facing the world’s leading healthcare companies. The diversification and breadth of our new and existing partnerships create a multitude of career paths and employment opportunities on our Commercial Operations and Leadership teams. Join our game-changing, global company dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Experience the thrill of knowing that your everyday efforts are contributing to improving patients’ lives around the world.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Benefits

• competitive compensation package
• Health benefits to include Medical, Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time

Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.