Account Development Manager

Syneos Health, Inc.; Raleigh (NC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401k match

Paid time off

Career development

Job summary

Syneos Health in Raleigh seeks an Account Development Manager to proactively identify, engage, and qualify prospective customers, bridging Marketing leads to Sales. This role requires high-volume outreach, needs assessment, and thoughtful messaging to generate early-stage opportunities.

You will collaborate with Marketing, BI, and Sales, track KPIs, and maintain CRM records. Travel up to 10% and the position offers competitive compensation with health benefits, 401k match, and PTO.

Qualifications

• Bachelor's degree required with experience in biopharma or healthcare sales/BD.
• Proven success in high-volume outbound prospecting and lead qualification.
• Strong written, verbal, and interpersonal communication with senior stakeholders.

Responsibilities

• Conduct outbound outreach (cold calls, emails, social) to decision-makers.
• Craft targeted messages outlining Syneos Health value proposition.
• Execute campaigns and events to broaden market engagement.
• Qualify inbound leads and handoff to Inside Sales or BD teams.
• Maintain CRM records and provide feedback on engagement trends.

Skills

Outbound prospecting

Lead qualification

CRM (Salesforce)

Communication skills

Data analytics

Cross-functional collaboration

Education

Bachelor's Degree

Tools

Salesforce CRM

MS Excel

PowerPoint

Job description

Updated: Today
Location: Raleigh, NC, United States
Job ID:18032-OTHLOC-CZ7wYfwk

The Account Development Manager is responsible for proactively identifying, engaging, and qualifying prospective customers to support Syneos Health’s business development strategy. Serving as a critical link between Marketing-generated leads and the Sales organization, this individual contributor role focuses on high-volume outreach, thoughtful needs assessment, and seamless lead handoff. The role leverages industry insight, data analytics, and effective messaging to cultivate early-stage and later-phase opportunities and inform sales pipeline development through nurturing client relationships.

Responsibilities

• Conducts outbound outreach (cold calls, emails, social engagement) to initiate contact with decision-makers and influencers at prospective biopharmaceutical organizations.
• Crafts and delivers compelling messages tailored to each target, clearly articulating Syneos Health’s unique value proposition and service offerings.
• Executes key campaigns and conference activity to broaden market awareness and deepen engagement.
• Reviews inbound Marketing leads and evaluates fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities.
• Leverages multiple tools to conduct high-level needs assessments to determine opportunity quality and timing.
• Qualifies and transitions well-vetted leads to the appropriate Inside Sales or Business Development team members for further engagement and negotiation.
• Maintains detailed, up-to-date documentation of all outreach activities, lead qualification outcomes, and account intelligence within CRM systems (e.g., Salesforce).
• Provides real‑time feedback to Sales and Marketing on prospect engagement trends, messaging effectiveness, and areas for strategic refinement.
• Continuously engages prospects through thoughtful follow‑up, sharing relevant updates and opportunities to maintain interest.
• Partners with Business Insights (BI) and internal analytics teams to prioritize high‑potential accounts and refine territory engagement strategies using data and lead‑scoring insights.
• Monitors key performance indicators (KPIs) related to outreach volume, conversion quality, and lead maturity; uses data to optimize approach.
• Leverages leads and insights from conferences, trade shows, and internal BD activities to source new opportunities (including actively attending Conferences and road shows aligned with the region that they support, as needed)
• Participates in cross‑functional collaboration sessions to share prospect feedback, best practices, and market intelligence.
• Performs other work‑related duties as assigned.

Qualifications

• Bachelor’s Degree Required
  Experience in the biopharmaceutical or healthcare industry in a sales, marketing, commercial operations, and/or business development capacity, with other industries considered based on transferable sales skills.
• Demonstrated ability to thrive in a fast‑paced, agile environment with shifting priorities.
• Proven success in high‑volume outbound prospecting and lead qualification.
• Strong written, verbal, and interpersonal communication skills; able to build rapport and credibility with senior‑level stakeholders.
• Skilled at using CRM platforms (e.g., Salesforce) and leveraging data analytics tools to guide outreach decisions and track effectiveness.
• Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).
• Highly organized and detail‑oriented with the ability to manage multiple priorities simultaneously.
• Self‑starter with a collaborative mindset and a commitment to continuous learning and growth.
• Ability to travel up to 10% for team meetings, training, or industry events.

The annual base salary for this position is$X – $X. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn bonus based on company and/or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health?

We partner with industry experts to solve and execute against today’s toughest commercialization challenges facing the world’s leading healthcare companies. The diversification and breadth of our new and existing partnerships create a multitude of career paths and employment opportunities on our Commercial Operations and Leadership teams. Join our game-changing, global company dedicated to creating better, smarter, faster ways to get biopharmaceutical therapies to patients. Experience the thrill of knowing that your everyday efforts are contributing to improving patients’ lives around the world.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality‑of‑life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard,and smart, all in the name of getting much‑needed therapies to thosewho need them most. A career with Syneos Health means your everyday work improvespatients’ lives around the world. Selecting us as an employer secures a career inwhich you’re guaranteed to:

Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients.