Account Coordinator, Consumer

mbooth; New York (NY); Hybrid; USD 45,000 - 48,000; Full time

Benefits offered by this job

Health care

401(k)

Unlimited PTO

Summer Fridays

Commuter benefits

Job summary

M Booth & Associates seeks an Account Coordinator to support two leading consumer brands by executing integrated PR campaigns, managing media lists, crafting pitches, and coordinating influencer programs. You will help keep timelines on track, maintain communications across teams, and support events and reporting in a collaborative, fast-paced environment.

You’ll gain exposure to media relations, influencer outreach, and strategic campaign execution while developing organizational skills and a

Qualifications

• Bachelor's degree or equivalent
• 0-1 years of experience (internships included)
• Strong written communication skills with an eye for clarity, tone, and grammatical precision
• Polished presence and confident voice
• Positive, proactive, and flexible mindset
• Ability to work independently and collaboratively in a team environment
• Ability to multitask and meet deadlines
• Strong attention to detail and organizational skills
• A natural interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations

Responsibilities

• Support two leading consumer brands by executing integrated PR campaigns including earned media, influencer, and creative activations
• Build and maintain media lists and begin developing relationships with key media contacts
• Craft compelling pitches, conduct outreach, and secure coverage
• Coordinate media product requests and sendouts
• Build curated influencer rosters aligned with campaign objectives, themes, and target audiences
• Track influencer deliverables and gather performance metrics
• Manage influencer relationships with team guidance
• Catalog and archive final creator assets for reference and recap
• Schedule internal/client calls, set agendas, and circulate detailed recaps
• Oversee account organization, brand assets, media trackers, and shared drive
• Support execution of brand events, media desksides, creative mailers, and other tactical program elements
• Monitor earned media and update coverage tracker in real time
• Support monthly and programmatic reporting
• Communicate project status, progress, and capacity with managers and leads
• Bring a positive attitude and collaborative spirit
• Engage across team channels and share perspectives and questions
• Conduct research to support campaign development and new business opportunities
• Identify trends within the CPG industry and home care category

Skills

Written communication

Organization

Team collaboration

Multitasking

Attention to detail

Cultural awareness

Education

Bachelor's degree or equivalent

Job description

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for an Account Coordinator to join our growing Consumer team!

ACCOUNT COORDINATOR, CONSUMER BRANDS

The Account Coordinator (AC) is the backbone of the account team, keeping projects organized, timelines on track, and communications flowing smoothly. You'll support two leading consumer brands by executing integrated PR campaigns that include earned media, influencer, and creative activations.

Media Relations

• Build and maintain media lists using industry tools (e.g., Muck Rack, Cision).
• Begin developing relationships with key media contacts.
• Craft compelling pitches, conduct outreach, and secure coverage.
• Coordinate media product requests and sendouts.

Influencer Programming

• Build curated influencer rosters aligned with campaign objectives, themes, and target audiences.
• Track influencer deliverables and gather back-end performance metrics.
• Begin to manage influencer relationships, including outreach, contracting, and content review, with team guidance.
• Catalog and archive final creator assets for reference and recapping.

Coordination & Team Support

• Serve as the team coordinator: schedule internal/client calls, set agendas, and circulate detailed recaps.
• Manage account organization, including client folders, brand assets, media trackers, and shared drive.
• Oversee product sample inventory and shipping for media, creator, and partner activations.
• Support execution of brand events, media desksides, creative mailers, and other tactical program elements.

Measurement & Reporting

• Monitor earned media daily and update coverage tracker in real time.
• Merchandise notable coverage and flag breaking client, competitor, or crisis-related news.
• Support monthly and programmatic reporting.

Team Collaboration

• Proactively communicate project status, progress, roadblocks, and capacity with managers and integrated team leads.
• Bring a positive attitude, collaborative spirit, and willingness to learn while supporting teammates and business objectives.
• Actively engage across team channels, including internal meetings, email, and Slack, sharing perspective, ideas, and questions.

Business & Research

• Conduct research to support campaign development and new business opportunities.
• Monitor and share industry, category, and competitive news; draft client and team updates as relevant.
• Identify trends within the CPG industry and home care category, with a sweet spot for pop culture.
• Build understanding of the communications landscape, agency teams, processes, resources, and tools.

QUALIFICATIONS

• Bachelor's degree or equivalent
• 0-1 years of experience (internships included)
• Strong written communication skills with an eye for clarity, tone, and grammatical precision
• Polished (in-person and virtual) presence and confident voice
• Positive, proactive, and flexible mindset
• Ability to work independently and collaboratively in a team environment
• Ability to multitask and meet deadlines
• Strong attention to detail and organizational skills
• A natural interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations

What We'll Bring:

• A workplace that's alive with courage, ideas, respect, and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

SALARY: $45,000 - $48,000

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Tri-state strongly preferred

If you plan on working remotely, we can accept applicants from the following states:

Arizona,