Account Based Marketing Specialist

Cohesity; Santa Clara (CA); On-site; USD 185,000 - 205,000; Full time

Benefits offered by this job

Health and wellness benefits

Vacation & holidays

401(k) retirement plan

Equity grants

Job summary

Cohesity, Inc. is seeking an ABM Manager to design and operationalize a comprehensive ABM framework spanning 1:1, 1:few, and 1:many programs.

You will partner with Sales, Product Marketing, Field Marketing and Demand Gen to deliver integrated campaigns across channels, targeting key accounts and accelerating pipeline. The ideal candidate has strong commercial acumen, the ability to influence senior stakeholders, and a self-directed approach to navigate complex organizations.

Qualifications

• Strong commercial acumen and ability to influence senior stakeholders.
• Self-directed with the ability to navigate complex organizations and deliver results.
• Professional English language proficiency for customer and internal communication.

Responsibilities

• Build and scale ABM strategy: Develop and launch a comprehensive ABM program from scratch, including segmentation, account selection, and program design across 1:1, 1:few, and 1:many motions.
• Align to revenue priorities: Partner with Sales leadership to identify target accounts, align marketing strategies to account plans, and support marketing pipeline targets and expansion goals.
• Execute integrated campaigns: Design and deliver multi-channel ABM programs leveraging digital, content, events, direct mail, and executive engagement to drive account penetration and engagement.
• Leverage ABM technology: Utilize platforms such as 6sense, Folloze, or similar tools to orchestrate campaigns, personalize experiences, and optimize performance - capturing the ROI on tooling we already own.
• Cross-functional collaboration: Work closely with Sales, SDRs, Product Marketing, and Field Marketing teams to ensure alignment, consistency in messaging, and seamless program execution.
• Personalization at scale: Create tailored experiences for key accounts while building scalable frameworks for broader segments.
• Performance measurement: Define success metrics, track engagement and pipeline impact, and continuously optimize programs using a data-driven approach.
• Executive influence: Present ABM strategies, performance insights, and growth opportunities to senior stakeholders, driving alignment and investment.
• Program management: Manage multiple concurrent initiatives with strong attention to detail, timelines, and outcomes.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Professional English language proficiency for customer and internal communication.

Skills

Executive influence

Program management

AI tools

English proficiency

Cross-functional collaboration

Tools

6sense

Folloze

Job description

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data - across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We've been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

As the ABM Manager, the person in this role will design and operationalize a comprehensive ABM framework spanning 1:1, 1:few, and 1:many programs, aligning closely with marketing pipeline targets, sales priorities and revenue goals, this person will partner cross-functionally with Sales, Product Marketing, Field Marketing, and Demand Generation teams to deliver integrated, multi-channel campaigns that engage key accounts, expand buying groups, and accelerate pipeline.

This is a highly visible role requiring strong commercial acumen, the ability to influence senior stakeholders, and a self-directed approach to navigating complex organizations and delivering results.

• Build and Scale ABM Strategy: Develop and launch a comprehensive ABM program from scratch, including segmentation, account selection, and program design across 1:1, 1:few, and 1:many motions.
• Align to Revenue Priorities: Partner with Sales leadership to identify target accounts, align marketing strategies to account plans, and support marketing pipeline targets and expansion goals.
• Execute Integrated Campaigns: Design and deliver multi-channel ABM programs leveraging digital, content, events, direct mail, and executive engagement to drive account penetration and engagement.
• Leverage ABM Technology: Utilize platforms such as 6sense, Folloze, or similar tools to orchestrate campaigns, personalize experiences, and optimize performance - capturing the ROI on tooling we already own.
• Cross-Functional Collaboration: Work closely with Sales, SDRs, Product Marketing, and Field Marketing teams to ensure alignment, consistency in messaging, and seamless program execution.
• Personalization at Scale: Create tailored experiences for key accounts while building scalable frameworks for broader segments.
• Performance Measurement: Define success metrics, track engagement and pipeline impact, and continuously optimize programs using a data-driven approach.
• Executive Influence: Present ABM strategies, performance insights, and growth opportunities to senior stakeholders, driving alignment and investment.
• Program Management: Manage multiple concurrent initiatives with strong attention to detail, timelines, and outcomes.
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
• Professional English language proficiency for customer and internal communication.

Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate's skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay Range :

$184,500.00-$205,000.00

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Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or [e-mail] for assistance.

In-Office Expectations

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.