Account Based Marketing Specialist

Anaplan; Minneapolis (MN); On-site; USD 66,000 - 95,000; Full time

Job summary

Anaplan, a leader in AI-infused scenario planning, is seeking an Account Based Marketing Specialist to fuel Demand-ABM initiatives in a fast-paced SaaS environment.

You will support multi-channel campaigns, manage webinar logistics, and collaborate with global teams to optimize performance and content experiences. Bachelor’s degree and 2+ years in B2B marketing are required.

Qualifications

• 2+ years of B2B demand generation or ABM experience in SaaS.
• Experience building campaigns across email, webinars, social ads, and content syndication.
• Strong written and verbal communication skills.
• Ability to manage multiple projects with stakeholders in a fast-paced environment.
• Familiarity with Wrike, PathFactory, Demandbase, or Qualified is a plus.

Responsibilities

• Support day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.
• Coordinate event logistics: speaker scheduling, dry runs, registration copy, sign-ups, and Zoom logistics.
• Keep projects on track: submit and track campaign requests in Wrike, ensure timelines and asset details.
• Manage personalization and chat bots to engage site visitors.
• Build digital content experiences with PathFactory and maintain branded hubs.
• Build target lists and assist ABM managers with account and contact lists.
• Track campaign performance with UTMs; monitor leads into Salesforce; maintain simple logs.
• Collaborate across Content, Marketing Operations, and Solutions Marketing teams.
• Ability to work with multiple stakeholders and handle multiple projects simultaneously within a fast-paced environment.

Skills

Demand generation

ABM

Email marketing

Webinars

Content syndication

Paid digital

Education

Bachelor's degree

Tools

Wrike

PathFactory

Demandbase

Qualified

Job description

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca‑Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best‑in‑class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebratingour wins – big and small.

Supported by operating principles of being strategy‑led, values‑based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

Anaplan is looking for an Account Based Marketing Specialist to join the Demand‑ABM‑Digital team.

As an Account Based Marketing Specialist, you will play a key role in supporting Anaplan’s account‑based marketing and demand initiatives. Reporting to the Director of ABM, you’ll collaborate closely with Demand/ABM Managers to execute integrated global marketing campaigns across various channels. Your focus will be on supporting demand and account‑based strategic initiatives.

Your Impact

Campaign & Webinar Operations Support

• Support e xecut ion of c ore Demand Gen p rograms: Support the day-to-day rollout of email nurtures, content syndication, newsletter blasts, and hosted webinars.
• Coordinate Event Logistics: Manage internal and 3 rd party webinar details from speaker scheduling and dry runs to drafting registration copy, tracking sign-ups, and managing live Zoom logistics .
• Keep Projects on Track: Submit and track campaign requests in Wrike, ensuring timelines and asset details stay organized across teams.

Digital Tools & Content Management

• Manage personalization and c hat: Write, launch, and update Qualified chat bots on key campaign pages to engage site visitors.
• Build d igital c ontent e xperiences: Update and maintain branded digital content hubs and microsites using PathFactory .
• Build t arget l ists: Assist ABM managers in compiling and organizing targeted account and contact lists based on campaign criteria.

Reporting & Optimization

• Track c ampaign p erformance: Build custom UTMs, monitor lead flow into Salesforce, and maintain simple reporting logs to see what content performs best.
• Collaborate a cross t eams: Work closely with Content, Marketing Operations, and Solutions Marketing to align messaging, branding, and technical setup.
• Ability to work with multiple stakeholders and handle multiple projects simultaneously within a fast‑paced environment
• Bachelor’s degree in Business, Marketing, or a related field
• 2+ years of B2B demand generation or account based marketing experience in SaaS
• Experience supporting the development of campaigns and execution of email marketing, webinars, social advertising, content syndication, and paid digital
• Strong communication and presentation skills
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.

Preferred Skills:

• Familiarity with Demandbase, Qualified, PathFactory or Wrike a plus

Base Salary Range:: $66,000 USD - $95,000 USD

Our Commitment to Diversity, Equity, Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.