Account Based Marketing Manager [IC2-IC3]

Tbwa Chiat/Day Inc; United States; Remote; USD 88,000 - 134,000; Full time

Job summary

Join a forward-thinking company as an Account Based Marketing Manager, where you'll drive innovative marketing strategies to engage high-value accounts. This role offers the opportunity to collaborate closely with sales and customer success teams, creating personalized campaigns that resonate with key decision-makers. With a focus on both strategic thinking and tactical execution, you'll have a significant impact on revenue growth. If you're passionate about leveraging data and technology to solve complex marketing challenges, this position is perfect for you. Be part of a team that is transforming the software development landscape and shaping the future of technology.

Benefits

Equity options

Generous perks & benefits

Flexible work hours

Remote work opportunity

Qualifications

• 3+ years of experience in Account-Based Marketing or Demand Generation.
• Proven track record of successful ABM strategies.

Responsibilities

• Develop and execute targeted marketing strategies for high-value accounts.
• Collaborate with sales and customer success teams on data-driven campaigns.

Skills

Account-Based Marketing

Demand Generation

Data Analysis

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

6sense

Google Analytics

Job description

Account Based Marketing Manager [IC2-IC3]

Remote

Who we are

Our mission at Sourcegraph is to make it so that everyone can code, not just ~0.1% of the population.

We are transforming how the world’s most important companies build software by industrializing development with AI. Today, most professional developers spend a disproportionate amount of time understanding code and performing repetitive, low-level tasks—leaving less time for innovation and meaningful impact.

We’re changing that. Sourcegraph brings AI-powered search and agents to the enterprise, helping teams automate the mundane and amplify what developers do best—solving hard problems and creating great products.

Here’s how we’re making a difference:

• Accelerating developers with AI agents that deliver insights and precision—enabling 5x faster test creation, 30% increase in merge requests, and saving 20 minutes per developer daily.
• Automating repetitive tasks, from remediating vulnerabilities (saving teams 1,000+ hours annually) to speeding up migrations that would take years to months.
• Enabling innovation by addressing complex problems like automated bug triage, vulnerability detection, and AI-driven code reviews seamlessly integrated into workflows.

Trusted by 7/10 top software companies by market cap, 4/6 top US banks, and many of the companies leading global innovation, like Stripe, Indeed, Tesla, and 1Password, and with $225M in funding from investors like a16z, Sequoia, and Redpoint, we are building the tools that will define the next era of enterprise software development.

If you’re passionate about solving the hardest problems in software and shaping the future of technology, join us. Let’s build something extraordinary together.

Location

While we are an all-remote company and hire almost anywhere in the world, we require this hire to reside in the United States.

Why this job is exciting

As an ABM Manager, you will be responsible for developing and executing targeted marketing strategies to engage high-value accounts and drive revenue growth. You’ll collaborate closely with sales and customer success teams to build personalized, data-driven campaigns that resonate with key decision-makers at enterprise accounts. This is a high-impact role, ideal for someone who thrives on both strategic thinking and tactical execution.

Within one month, you will…

• Learn about our product, our value propositions, our customers, our team, and our practices.
• Begin 1:1’s with your manager, understand your 30-60-90 plan, meet & shadow members of the marketing team to understand their scopes and campaigns in action.
• Meet key partners in sales development, sales, and adjacent marketing functions.
• Design and implement multiple 1:1 ABM campaigns in partnership with content and sales teams.
• Develop a strong understanding of our account structure and reporting frameworks.

Within three months, you will…

• Scale ABM efforts from digital to multi-channel campaigns.
• Influence multiple opportunities with both new and existing prospects and customers.

Within six months, you will…

• Have matured the ABM function to include 1:1, 1:few, and 1:many campaigns.
• Have partnered closely with sales and marketing operations to refine our account qualification model.

Within one year, you will…

• Drive the strategy, execution, and enablement for multi-phase, multi-channel marketing campaigns.
• Meet program KPIs for pipeline-generated, pipeline-influenced, and closed-won business.

About you

You are an experienced account-based marketer who’s eager to try something new. You understand all of the best practices and solutions and you’re not afraid to take risks. We’re really looking for someone who understands how to drive pipeline and build relationships within strategic accounts.

You are high-agency and you understand that you’ve been brought in to be an expert of your craft. You know how to communicate your big ideas and rally folks around you to support in the execution. This also means you’re pretty meticulous when it comes to attention to detail and are comfortable project managing your work.

The ideal candidate:

• 3+ years of experience in Account-Based Marketing, Demand Generation, or related marketing roles, in B2B SaaS or technology.
• Proven track record of developing and executing successful ABM strategies that drive pipeline and revenue growth.
• Previous experience with strategy development and execution of multi-channel digital campaigns.
• Strong understanding of account-based marketing tools and platforms (e.g., HubSpot, Salesforce, 6sense, etc.).
• Data-driven mindset with the ability to analyze, interpret, and act on key performance metrics.
• Excellent written and verbal communication skills with a knack for creating compelling, targeted messaging for different buyer personas.
• Ability to work cross-functionally with sales, customer success, product marketing, and other teams to align on goals and execution.
• Strong project management skills and the ability to juggle multiple initiatives in a fast-paced environment.
• A passion for technology, software, and innovation, with an understanding of developer tools and software engineering practices a plus.

Nice to haves:

• Previous marketing experience at a developer tooling organization or a company focused on software development products.

Level

This job is an IC2 or IC3 position, dependent on your experience level and scope. You can read more about our job leveling philosophy in our Handbook.

Compensation

We pay you an above-average salary because we want to hire the best people who are fully focused on helping Sourcegraph succeed, not worried about paying bills. As an open and transparent company that values competitive compensation, our compensation ranges are visible to every single Sourcegraph teammate.

Your salary is determined by your pay band for the IC2 and IC3 job level. For determining pay bands, we use a number of market and data-driven salary sources, along with your location zone, and target the high-end of the range to ensure we’re always paying above market regardless of where you live in the world. Both U.S. and international locations are divided into one of four zones, determined by the cost of labor index for each area. The salary for a successful candidate will be based on level, job-related skills, experience, qualifications, and location zone. Please note that the salaries below may be adjusted in the future.

The target compensation for this role is based on the IC 2 pay band for your zone. The start of the IC2 pay band for each zone is listed below:

• Zone 1: $110,000
• Zone 2: $88,000

The target compensation for this role is based on the IC 3 pay band for your zone. The start of the IC3 pay band for each zone is listed below:

• Zone 1: $133,500
• Zone 2: $106,800

Please speak with a recruiter for additional information regarding zone locations.

In addition to our cash compensation, we offer equity (because when we succeed as a company, we want you to succeed, too) and generous perks & benefits.

Interview Process

Below is the interview process you can expect for this role (you can read more about the types of interviews in our Handbook). It may look like a lot of steps, but rest assured that we move quickly and the steps are designed to help you get the information needed to determine if we’re the right fit for you… Interviewing is a two-way street, after all!

We expect the interview process to take 5 hours in length.

Introduction Stage - we have initial conversations to get to know you better…

Team Interview Stage - we then delve into your experience in more depth and introduce you to members of the team, including cross-functional partners…

• [30m] Values - Interview with two members of the greater Sourcegraph organization.

Final Interview Stage - we move you to our final round, where you gain a better understanding of our business and values holistically…

• [1hr] Marketing Working Session with Shannon King, Andrew Reed, and Brittani Ferguson.

Please note - you are welcome to request additional conversations with anyone you would like to meet, but didn’t get to meet during the interview process.

Learn more about us

You can learn more about what it is like to work at Sourcegraph by reading our handbook.

Sourcegraph is an equal opportunity workplace; we welcome people from all backgrounds.

Sourcegraph participates in E-Verify for U.S. Employees.

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Since our teammates can generally work from anywhere in the world, we sponsor visas for only roles that require the presence in a particular country as part of the job responsibilities. More details can be found here.

Demographic Questions

At Sourcegraph, we value belonging and believe in fostering an environment where diverse perspectives can thrive. We ask all candidates to respond to the below survey, which is completely voluntary, for required government reporting. Your responses will not be associated with your specific application and will not in any way be used in the hiring decision.