Account Based Marketing Manager (Americas)

Mendix; Boston (MA); Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote work

Family leave

Retirement plan

Commuter benefits

Paid time off

Outings & events

Training & development

Job summary

Mendix is seeking an Account-Based Marketing (ABM) Manager for the Americas to drive the global ABM strategy across North America and Latin America. You will partner with regional Sales, BDR, CS, and Marketing to execute high-impact 1:1 and 1:few ABM programs that reflect Americas dynamics and accelerate account progression.

Aligned to a global strategy, you will adapt messaging, campaigns, events, and experiences to regional priorities while maintaining global consistency.

Qualifications

• Experience leading ABM programs for B2B software or tech companies.
• Strong cross-functional collaboration with Sales, BDR, CS, and Marketing.
• Familiarity with ABM tech stack (Demandbase, Qualified, Salesforce) and CRM/MA tools.

Responsibilities

• Execute Mendix’s global 1:1 and 1:few ABM programs across the Americas region.
• Adapt messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency.
• Partner with regional Sales, BDR, CS, and Marketing teams to drive meetings and pipeline.
• Localize campaigns with global teams for North American and Latin American markets.
• Coordinate multi-channel ABM programs across digital, outbound, events, and web personalization.
• Monitor engagement and performance, iterating based on data and sales feedback.

Job description

• As the Account-Based Marketing (ABM) Manager for the Americas, you will play a key role in bringing Mendix’s global ABM strategy to life across North America and Latin America
• You’ll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to execute high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of the Americas region and accelerate account progression
• While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency
• This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse Americas landscape and enjoys developing innovative
• Execute Mendix’s global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the Americas region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on customer and sales feedback
• Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs
• Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression
• Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for North American and Latin American markets while ensuring consistency with global strategy
• Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive stakeholders across the buying group
• Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on Americas-specific technology, data, and process requirements to ensure regional success in ABM execution
• Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs and enhance business impact

Benefits

• Work from home opportunities
• Family leave
• Retirement savings
• Commuter Benefits
• Generous Paid time off
• Outings & Events
• Training & Development

Strong understanding of enterprise buying groups and how to engage technical, business, and executive customersExperience partnering closely with regional Sales, BDR, and Customer Success teams to execute coordinated account strategiesExperience executing integrated marketing campaigns across digital, events, outbound, and executive engagement programsDemonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand GenerationExperience developing and delivering marketing programs across the Americas region, with a strong understanding of enterprise buying behaviors and regional market dynamicsFamiliarity with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization toolsCurious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign executionExperience supporting both mature and growth markets, balancing scale in North America with targeted regional approaches in Latin AmericaStrong project management skills with the ability to handle multiple stakeholders across geographies, business units, and time zonesProven track record creating creative account engagement programs that help advance enterprise opportunities through the sales cycleData-driven mindset, using campaign and account insights to optimize performance and improve account progression