Account Based Marketing Director, Global Enterprise

BigCommerce Pty; Austin (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

Commerce.com is seeking a Director of Account-Based Marketing in Austin to lead enterprise ABM across BigCommerce and Feedonomics. You’ll own the pipeline and revenue targets, craft tiered account strategies, and drive personalized, multi-channel campaigns that resonate with executive buyers.

You’ll collaborate with Sales, Product Marketing, and Creative to ensure compelling assets and precise messaging. Expect global coordination, data-driven optimization, and monthly on-site presence in Austin.

Qualifications

• 10+ years of B2B marketing experience building and personally running ABM programs.
• Proven ability to own a pipeline or revenue and be accountable for it.
• Ability to build account tiering, engagement plays, and pipeline attribution frameworks.
• Hands-on with ABM and sales intelligence tools such as 6sense, Demandbase, ZoomInfo.
• Proven track record opening new enterprise accounts through research and persistence.
• Strong storytelling to move multi-stakeholder buying committees.
• Cross-functional collaboration with creative and shared services teams.
• Nimble, data-driven, and able to adapt to signals and feedback.
• Experience in enterprise ecommerce or B2B SaaS marketing preferred.
• Strong analytical skills for pipeline attribution modeling.

Responsibilities

• Lead enterprise ABM strategy across BigCommerce and Feedonomics from account selection to pipeline handoff.
• Develop tiered account models and personalized engagement plays for named targets.
• Design multi-channel campaigns (digital, mail, events, programmatic, social) for key accounts.
• Drive new-logo penetration with research, personalization, and persistence to open doors.
• Own pipeline and revenue targets; build and maintain attribution reporting.
• Collaborate with Sales, Product Marketing, Creative, and Shared Services to move fast.
• Brief and partner with teams to produce asset-rich, account-personalized content.

Skills

ABM strategy

Pipeline ownership

Salesforce

ABM tools

Open enterprise accounts

Storytelling

Cross-functional

Analytics

B2B SaaS

Personalization

Tools

6sense

Demandbase

ZoomInfo

Clay

LinkedIn Matched Audiences

Salesforce

Job description

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. We believe in harnessing AI responsibly to unlock new possibilities, and we’re looking for individuals who use it intentionally to solve problems, accelerate outcomes, and expand what’s possible in their role. Our purpose is to help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers who shape the future of commerce, this is the place for you.Commerce.com is looking for a Director of Account-Based Marketing to drive enterprise pipeline and revenue across our BigCommerce and Feedonomics brands. This is an individual-contributor role for a senior ABM practitioner — someone who has personally built and run account-based programs, not just overseen them. You'll own a pipeline and revenue target for the enterprise segment, and you'll hit it through sharp account selection, tailored multi-channel engagement, and relentless cross-functional coordination. This role doesn't manage people. It's built for someone who'd rather be in the work — building account tiers, briefing creative, orchestrating plays, and personally opening doors at target accounts — than managing a team around it. If you're a builder who thrives on ownership, speed, and getting a \"no\" to become a \"yes\" at a strategic account, this is your seat.**What You'll Do:**Account-Based Strategy & Execution* Build and own the enterprise ABM strategy across both BigCommerce and Feedonomics, from account selection through pipeline handoff* Develop account tiering models (Tier 1/2/3) and personalized engagement plays for named target accounts* Design and execute multi-channel campaigns — digital, direct mail, events, programmatic, and social — tailored to specific accounts and buying committees, not generic segments* Personally drive new-logo account penetration, using research, personalization, and persistence to open doors at accounts that matter most* Partner with our global teams for cross functional delivery where it plays Pipeline & Revenue Ownership* Own a pipeline and revenue target for the enterprise segment across both brands* Build and maintain pipeline attribution reporting (influenced, sourced, and accelerated) tied directly to segment revenue goals* Report regularly on program performance, account engagement, and pipeline velocity — and adjust strategy quickly based on what the data shows Cross-Functional Orchestration* Partner closely with Sales to align on target account lists, buying committee mapping, and account-level engagement strategy* Work with Product Marketing to ensure ABM plays are backed by persona- and industry-specific messaging, content, and battle cards* Collaborate with the other segment marketing pods to share learnings, avoid duplicated effort, and align on enterprise-wide account strategy* Brief and partner with Creative and Shared Services to produce high-quality, account-personalized assets quickly — without becoming a bottleneck for either team* Define and manage the handoff model between marketing-driven account engagement and sales-executed outreach Storytelling & Personalization at Scale* Translate account research and buying signals into compelling, personalized narratives that resonate with enterprise decision-makers* Build a consistent narrative across BigCommerce and Feedonomics that speaks to enterprise buyers' actual business challenges, not generic product features* Use intent data and account insights to know when and how to tell the right story to the right stakeholder at the right time**Who You Are:*** 10+ years of B2B marketing experience, with significant time spent building and personally running account-based marketing programs (not just supporting or overseeing one)* Proven experience owning a pipeline or revenue number and being accountable for it* Demonstrated ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up* Hands-on experience with ABM and sales intelligence tooling — platforms like 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, and intent-signal tools (G2, Bombora); CRM proficiency (Salesforce preferred)* A track record of personally opening new enterprise accounts — you know how to research, personalize, and persist until a target account engages* A natural storyteller — you can turn account insight into a narrative that moves a buying committee, not just a single stakeholder* Exceptional cross-functional collaboration skills, especially briefing and partnering with creative and shared-services teams to move fast without sacrificing quality* Nimble and adaptable — comfortable adjusting strategy in real time based on account signals, pipeline data, or sales feedback* Experience marketing to enterprise ecommerce or B2B SaaS buyers strongly preferred; familiarity with complex, multi-stakeholder buying committees* Strong analytical instincts — equally comfortable building a pipeline attribution model and writing account-specific copy**What Success Looks Like:*** The enterprise segment consistently hits or exceeds its pipeline and revenue targets across BigCommerce and Feedonomics* A growing set of engaged, well-tiered target accounts moving through the funnel — with clear attribution showing ABM's influence on pipeline* New enterprise logos opened through account-based effort, not just inbound demand* Sales sees you as an indispensable partner who understands their accounts as well as they do* Creative and Shared Services experience you as a sharp, efficient partner who briefs well and respects their time* A consistent, compelling enterprise narrative across both brands that resonates with sophisticated, multi-stakeholder buying committeesWork alongside the customer retention and advocacy team to ensure we’re thinking about the entire customer journey* Plan to be in Austin at least once a month along with customer event travel throughout the year