Local A&D Trade Manager, GAGGENAU

BSH Home Appliances Corporation - North America; San Francisco (CA); On-site; USD 122,017 - 162,809; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Two weeks paid vacation (non-Director)

Unlimited vacation for Directors and以上

Job summary

BSH Home Appliances Corporation – North America is seeking a Local A&D Trade Manager for Gaggenau in the Greater San Francisco Bay area. You will lead education-driven luxury trade programs, onboard top specifiers, and coordinate cross-functional teams to drive brand presence and sales.

Ideal candidates have a Bachelor’s degree, interior architecture/spatial planning certification, 5–7 years in luxury design, and strong presentation skills.

Qualifications

• Bachelor’s degree or equivalent required.
• Certification/training in interior architecture or spatial planning required.
• Experience in luxury home design and spatial planning preferred.

Responsibilities

• Define and develop luxury trade programs for Gaggenau with designers and architects.
• On-board key luxury specifiers and manage regional trade leads funnel.
• Coordinate training curricula for trade clients, in-person and virtual.
• Collaborate with Sales, MarCom, and Experience Center teams on opportunities.
• Oversee trade journey from planning to after-sales engagement.

Education

Bachelor’s degree – Required

Certification on interior architecture/design spatial planning – Required

Design degree or strong work experience in spatial planning, familiar with CAD/BIM

Tools

CRM (Salesforce)

Job description

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home. At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home.

Local A&D Trade Manager, Gaggenau

Greater San Francisco Bay area/ Full-time

Your Responsibilities

The Local A&D Trade Manager, Gaggenau delivers a Gaggenau brand experience to our trade clients that should be comparable to our ultra-luxury product position in the market. More than 80% of the time, Ultra-Luxury Clients take the product recommendations of their specifiers. Therefore it is critical Gaggenau creates a direct channel of business with these industry influencers.

• Define and develop sales program(s) through education and brand awareness strategies for the region’s luxury trade (designers/architects/single-home builders) channel while also managing their growth, driving retail sales to meet our annual retail revenue goals.
• Lead the regional business development of the Gaggenau trade program by identifying and on-boarding key specifiers (luxury and ultra-luxury designers/architects/builders/kitchen studios) who influence the purchasing of their luxury clients.
• Oversee the region’s trade program's (Club 1683) leads’ funnel through collaboration with the Gaggenau MarCom agency and showroom trade leads.
• Manage and execute the day-to-day operations of supporting the trade program members' needs to continue their specifying Gaggenau appliances and meeting the program's annual sales performance minimums.
• Support the management trade rewards fulfillment systems and tracking between dealer accounts and trade client.
• Deliver to trade and dealers Gaggenau product expertise in overall brand, luxury positioning, and product knowledge, pairing these parties together when needed, working in collaboration with the Gaggenau Sales Manager and BSH Sales.
• Create and host training curriculum for trade clients, for in person and virtual presentation.
• Review design projects with a thorough understanding/expertise of the kitchen design planning process to guide trade clients on best placement of Gaggenau appliances.
• Manage measurability reports/track NPS or other client satisfaction reporting.
• Manage a CRM database, i.e. Sales Force, to maintain/cultivate the regional trade specifier database and develop and track KPIs of program membership/sales.
• Identify, create, execute trade cultivation/brand awareness events/engagements in collaboration with the Trade Marketing/Brand Manager, BSH Sales and Experience Center Teams.
• Identify and deliver marketing assets from the trade program members for the Brand's usage.
• Work collaboratively with Gaggenau Sales Managers, BSH District Sales Managers, BSH Builder Sales Managers and Dealer Sales Associates to inform all involved of new and existing project opportunities and members in the Gaggenau Trade program.
• Oversee the Gaggenau trade client journey from end to end: from product planning and order specifying, to order placement at retail through BSH order management, to delivery/install, to customer service and/or to post purchase follow-up and engagement.
• Support Gaggenau Sales Managers in dealer account efforts as needed.
• Support Gaggenau Brand Team on the creation of/content verification of sales tools and materials.

Pay range: $122,017 - $162,809

Incentive Plan: Quarterly Sales Incentive

Incentive Target %: 20%

Shift: First

Your profile

• Bachelor’s degree – Required
• Certification (training/education on interior architecture/design spatial planning) – Required
• 5-7 Years of Experience (Luxury Home Design, account management and business development) – Required
• 5-7 Years of Experience (Work experience in spatial planning, and understanding architectural and design plans, ideally in the kitchen industry, with familiarity reading CAD, BIM or other design files.) – Required
• Design degree or strong work experience in spatial planning, and understanding architectural and design plans, ideally in the kitchen industry, with familiarity reading CAD, BIM, or other design files.
• Be extremely well-organized and able to coordinate day-to-day communications with internal cross functional teams and clients.
• Deliver communications on par with a luxury brand expectation.
• Have strong presentation skills in person and virtually, ability to present sales/training presentations/light cooking demos.
• Can identify opportunities to create best workflows and practices.
• Thrive working independently as well as within a team dynamic.
• Strong attention to detail and prioritization of projects and responses needed.
• Must have extensive knowledge of Gaggenau brand and products, as well as those of competitors.
• Passion and familiarity with cooking and using luxury household appliances.
• General luxury brand marketing understanding/ability to leverage relationships into brand assets.
• Excellent communicator in English, verbal and written form, Spanish language a plus.
• Conduct oneself as a professional representative of luxury brands with polish, energy, and enthusiasm.
• Excellent people skills, computer skills, and organizational skills.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint). Familiarity of CRM database management.
• Domestic Travel by car, airplane, boat, etc. - can include overnight and weekends.
• 50-75% of time will be spent in the field.
• Candidates must live in the territory
• Must have a motor vehicle and an active driver's license in good standing with the DMV.
• Acquire within first 6 mo. of role, CEU accreditation.
• Travel Percentage – 75%

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

Benefits offered include the following:

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.
• Wellness Plan that allows participating employees to earn lower medical care premiums.
• 401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer-funded profit sharing contribution dependent on company profitability.
• Two weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line).
• 40 hours of paid personal leave (Production Line).
• 12 days of paid holidays per year (max 8 hours paid per day).
• Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information

Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!

At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.