A/B Testing Lead - Remote - 2287572

UnitedHealth Group; Eden Prairie (MN); Remote; Confidential; Full time

Job summary

A leading company in healthcare is seeking a Marketing Manager specialized in member communications. This role involves driving marketing strategies focused on patient engagement and retention, managing A/B testing efforts, and collaborating with various teams to enhance patient experiences. The position offers the chance to contribute significantly to health equity and patient outcomes while enjoying remote work flexibility.

Benefits

Comprehensive benefits package

Incentive and recognition programs

Equity stock purchase

401k contribution

Qualifications

• 2+ years managing testing and personalization activities.
• Experience articulating and presenting data-related stories.
• Familiarity with statistical fundamentals.

Responsibilities

• Develop and implement member marketing strategies.
• Manage A/B testing and optimization efforts.
• Collaborate with cross-organizational stakeholders.

Skills

Analytical skills

A/B testing

Collaboration

Creative problem solving

Education

BS/BA in Math, Business, Marketing, Statistics, Engineering, or equivalent experience

Tools

Adobe Target

Optimizely

Tableau

Python

R

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

Quality at Optum means striving for excellence in everything we doin order tohelp us achieve our Mission. Simply put,it’sinour DNA and whywe’rein business - to help people.Our Mission serves as ourwhy;ourValuesunite us aroundhow we willachieve it. Because when we follow our Mission and live our Values, we deliver Quality.

We are seeking a highly motivated and self-starting Marketing Manager to specialize in member and provider communications for Optum Care Delivery in the Midwest Region. This individual contributor role is responsible for driving the development and implementation of member marketing strategies focused on engagement and retention, while working to drive completion of priority health care services/visits and an enhanced patient experience. As well, this role will support the business in their communications with partner providers, helping to ensure clear information exchange with the intent to inform, educate, foster trust, and improve patient outcomes.

The A/B Testing Lead will manage testing and personalization efforts for the HealthSafe ID (HSID) product, which consists of (among other responsibilities) working closely with stakeholders to identify key metrics; conducting analysis; leveraging and facilitating research; generating idea backlogs; designing, coordinating, and launching activities in Adobe Target; analyzing results; and communicating performance to the business stakeholders. The person in this role will need to excel in building and sustaining working relationships with several teams, including Product, Analytics, Research, Development, and others to ensure efficient and quality optimization of the experiences they support.

This role will be part of the A/B Testing & Optimization team that sits within Data & Analytics. It’s a centralized team that supports multiple Optum portals, with this role focusing on HSID, our login and registration platform. This is a collaborative, innovative, and close-knit team that aims to deliver actionable results to its partners. There’s plenty of opportunity to contribute and provide value to both the team and larger organization.

The A/B Testing Lead works closely with partners from Optum’s Experience Design, Technology, Marketing, Research, Operations, Analytics, Product, and Business teams to lead the development of optimization and testing strategies for digital products and experiences. This individual will be given the opportunity to work with many stakeholders and be part of a collaborative and upbeat team that enables innovation and ideation through a culture of experimentation.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Build a culture of experimentation within the Product and IT teams that you support
• Be an active participant in our Testing & Optimization communities
• Collaborate with the Business to solve problems and optimize the user experience
• Work closely with cross-organizational stakeholders on strategic priorities and project plans
• Translate business needs into effective A/B testing strategies
• Create and manage an A/B testing roadmap
• Serve as a subject matter expert in designing statistically sound tests towards measuring key metrics
• Leverage online and offline data sources to both identify opportunities for and report on A/B tests
• Partner with Digital Delivery teams on requirements and user stories
• Present and communicate ideas, milestones, and deliverables to stakeholders
• Provide ongoing insights to the broader organization

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 2+ years of experience managing testing and personalization activities, digital product management, or user experience
• 2+ years of analytics experience with an ability to articulate and present data-related stories
• Familiarity with A/B and multivariate testing tools such as Adobe Target, Optimizely, SiteSpect, etc.
• Demonstrated understanding of statistical fundamentals

Preferred Qualifications:

• BS/BA in Math, Business, Marketing, Statistics, Engineering, Research, or equivalent experience
• Experience working with a diverse set of stakeholders in an agile environment, including Digital Product Managers, UX Designers, and Engineers
• Knowledge of audience segmentation, targeting, and measurement strategies
• Experience utilizing MS Office or similar applications
• Understanding of relevant professional disciplines, including product management, Web design, usability, and user experience design
• Experience with project-based and communication tools (Workfront, Aha, MS Teams)
• Knowledge of the digital product space, healthcare, pharmaceuticals, and/or financial services
• Knowledge of data analysis and visualization tools such as Tableau, Python, and R
• A curious mindset and proactive work ethic
• Ability to extract relevant and actionable insights from research studies
• Solid communication skills
• Team player with a growth mindset

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.