5886 - Assistant Store Manager FT

Lids; Concord (CA); On-site; USD 39,000 - 43,000; Full time

Job summary

Lids Sports Group is hiring an Assistant Store Manager in Concord, California. The role involves leading store operations, coaching staff, and delivering exceptional customer service while maintaining brand standards.

You will act as manager on duty, train and supervise associates, and ensure readiness of store operations, merchandising, and customer experiences across shifts.

Responsibilities

• Act as Manager on duty for scheduling issues, customer complaints, when Store Manager is absent.
• Manage store associates through training programs and goal setting; follow up in manager's absence.
• Administer discipline with verbal and written warnings when Store Manager is absent.
• Engage team to create a fun, productive environment and align work with company objectives.
• Recruit and train store personnel on operations and procedures.
• Ensure compliance with policies, protect inventory, funds and property.

Job description

• Base Pay $18.90 - $18.90 / Hour
• Job Category Retail
• Employee Type Full Time Non-Exempt

Contact information

• Phone [phone]

Assistant Store Manager

About Our Company At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

About Our Company At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL, to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.

General Position Summary At Lids, our Assistant Store Managers are the heart and soul of the Lids brand. These cap experts strive to foster the passion for sporting and fashion goods by meeting the needs of our customers while ensuring that all areas of the store are engaged. Assistant Store Managers are accountable for every aspect of the retail store performance inclusive of achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering their expertise on Lids’ products and services.

About Our Company At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven products and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL, to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.

General Position Summary At Lids, our Assistant Store Managers are the heart and soul of the Lids brand. These cap experts strive to foster the passion for sporting and fashion goods by meeting the needs of our customers while ensuring that all areas of the store are engaged. Assistant Store Managers are accountable for every aspect of the retail store performance inclusive of achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering their expertise on Lids’ products and services.

Principle Duties & Responsibilities People & Training

• Act as Manager on duty for any employee scheduling issues, customer complaints, etc. when Store Manager is not present.
• Manage store associates through thorough use of LIDS Training Programs, goal setting (for sales and tasks), and regular follow up when Store Manager is not present.
• Administer the progressive steps of discipline to include verbal and written warning in the absence of the Store Manager.
• Engage team members by creating a fun and productive environment, including helping them understand how their work supports company objectives and the success of the store and Lids overall.
• Contribute to a respectful and inclusive team environment by establishing supportive working relationships and adhering to Lids Brand Standards (e.g. company dress code, etc.)
• Responsible for scheduling and staffing the store including calling in associates to work in unexpected peaks when the Store Manager is not present.
• Participate in LIDS Training Programs, adhere to set goals (for sales and tasks) and regular follow up.
• Assist in recruiting and training store personnel on proper store operations and procedures.
• Encourage store associates’ direct compliance of established company policies, procedures and guidelines including (but not limited to) safekeeping of company inventory, funds and property.
• Other duties as assigned.

Customer Experience

• Lead, execute and assist Lids selling strategy to achieve key performance indicators (KPIs), sales targets, and deliver exceptional customer service.
• Resolve customer feedback and address issues in the moment, including customer escalations, urgent requests, and resolve to “make it right” for customers.
• Ensure every customer is offered the opportunity to participate in Lids membership programs or special in-store offers when live in-store through employee education.
• Adhere to current visual guidelines that include proper merchandising, signage, and store cleanliness.
• Maintain a professional appearance consistent with Company Dress Code Policy.

Operations

• Execute operations-focused company-level directives, promotions, and initiatives (e.g. from Lids HQ).
• Understand and adhere to Policies & Procedures Manual to maintain a safe work environment.
• Maintain store technology and equipment – MP