24-03-Martech Solutions Architect (Fully Remote - North America)

DemandLab; Philadelphia (Philadelphia County); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a Martech Solutions Architect to integrate marketing and sales technology, focusing on client engagement and data governance. The role requires excellent communication and analytical skills to design and implement solutions that meet client needs while managing expectations and deadlines.

Benefits

Health insurance

Dental insurance

Vision insurance

Life insurance

Retirement plan matching

Paid time off

Flexible work

Training and development

Work from home

Personal and professional development funding

Qualifications

• At least 5 years in marketing/demand generation.
• 4+ years in Marketo, and Salesforce experience.

Responsibilities

• Designing innovative, cost-effective solutions based on current marketing tech.
• Implementing advanced lead scoring models.
• Managing database governance and providing actionable revenue insights.

Skills

Communication

Analytical Mindset

Creativity

Education

Associate degree or higher

Tools

Marketo

Salesforce

Job description

24-03-Martech Solutions Architect (Fully Remote - North America)

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The Martech Solutions Architect is a technically-focused marketer and problem-solver passionate about creating software solutions that integrate marketing and sales technology with process, automation, and data governance to deliver value for DemandLab's clients. This role partners with the client's Marketing and Digital Strategist to design, deliver, and execute client engagements such as nurture programs, scoring models, trigger-based communications, email campaigns, reporting, and analytics.

This client-facing position requires excellent communication and analytical skills to ensure all client expectations and deliverables are met. The architect must understand client goals, document needs, and translate them into comprehensive solutions involving processes and technologies, with clear milestones and timelines.

The role involves designing, implementing, and maintaining tactical items that support the client's strategy, considering their technological maturity and resource constraints. The architect applies data analysis techniques, data governance, and integrates third-party data sources to create holistic data systems. Troubleshooting issues like communication timing, data duplication, responsive design, and third-party integrations is also expected.

Qualified candidates should have a solid background in demand generation or marketing operations, with expertise in Marketo and Salesforce, and experience with multiple platforms is a plus.

The team uses various tools including advanced project management and testing platforms. The architect must lead projects within these environments, embodying values of accountability, transparency, and collaboration.

Responsibilities include:

1. Designing innovative, cost-effective solutions based on current marketing tech and industry best practices.
2. Implementing advanced lead scoring models.
3. Creating reports and insights for acquisition and engagement programs.
4. Developing and testing business processes and documentation.
5. Leading the implementation of marketing, sales platforms, and integrations.
6. Providing administrative consulting and execution for marketing and sales platforms.
7. Managing database governance and providing actionable revenue insights.
8. Leveraging technologies for engagement programs, account-based marketing, microsites, event management, and data integration.

Qualifications:

• Ability to define outcomes, manage expectations, and meet deadlines.
• Proven relationship-building and credibility with business leaders.
• Ability to discuss technical matters with non-technical audiences.
• Experience in demand generation, customer engagement, digital marketing, and analytics.
• Excellent communication skills, both oral and written.
• Analytical mindset with quick information synthesis skills.
• Attention to detail and organizational skills.
• Creativity, resourcefulness, and motivation.

Education & Experience:

• Associate degree or higher in a related field or equivalent experience.
• At least 5 years in marketing/demand generation.
• 4+ years in Marketo, and Salesforce experience (Microsoft Dynamics a plus).
• 2+ years in marketing data analysis.

Benefits:

• Health insurance, dental, vision, life insurance.
• Retirement plan matching, paid time off, flexible work, training, and development.
• Work from home, personal and professional development funding.

Additional Details:

• Seniority level: Mid-Senior
• Employment type: Full-time
• Industry: IT Services and Consulting